GfK TFF Segmentation Questionnaire 3.6.17 · PDF fileTFF Fragrance Segmentaton Questionnaire...

TFF Fragrance Segmentaton Questionnaire | September 2016 1/43

TFF Consumer Segmentation Questionnaire Quantitative Survey

310.204.01807.1 Length of interview: 30 minutes Fieldwork:

• KP/Opt-in: October 25, 2016 – Nov. 10, 2016 • KP Latino: Nov. 1 to 14, 2016

Explanation question codes:

• S = Single response • M = Multiple response • Q = Numeric question • O = Open question

I. SAMPLE VARIABLES II. QUOTA CHECK BASED ON SAMPLE VARIABLES III. INTRODUCTION Welcome to our survey! First, we just have a few questions to make sure that the questions in our survey are relevant to you. IV. SCREENER [TABLE NAME: AGE] Base: Total respondents. If Off-panel, S00=3, ask question. For KP sample (S00=1 or 2), append from PPAGE but if missing, then re-ask question. S02 [Q] [AGECONS] How old are you? [PROMPT] Providing this information makes sure that answers from you help represent the entire U.S. population. Please remember that your individual responses are kept confidential. Thank you! Type in your age. SCRIPTER: min.=0, max.=120. Show label to right of box: years old. Prompt following nonresponse. SCRIPTER: Terminate immediately if S02 <16 or S02>65 [TABLE NAME: ETHNICITY] Variable name: PPETHM [S] Variable Text: Census Ethnicity demographic

Response list: 1. White, Non-Hispanic 2. Black, Non-Hispanic 3. Other, Non-Hispanic 4. Hispanic 5. 2+ Races, Non-Hispanic


[TABLE NAME: LANGUAGE] Variable name: XACSLANG [S] Variable Text: Primary Language

Response list: 1. English Proficient 2. Bilingual 3. Spanish Proficient 4. Hispanics who have missing data; re-ask in field 5. Non-Hispanics, not asked

[TABLE NAME: 4 POINT REGION] Variable name: PPREG4 Type: SP Variable Text: Region 4 – based on State of residence

Response list: 1. Northeast 2. Midwest 3. South 4. West

[TABLE NAME: S13.PREGNANT OR HAVE INFANT UNDER 1] Base: Total respondents (regardless of sample source, S00=1,2,3) S13 [S] Are you currently pregnant or do you have child under the age of 1? Select one answer only. 1. Yes 2. No


[TABLE NAME : S14-S16-S17 (Usage for each category) S14. Fragrance & Beauty product usage - Mean # of times a week Summary ] Base: Total respondents (regardless of sample source, S00=1,2,3) S14 [ROLLING GRID; S per row] How often do you use each of the following personal beauty products? Click on the answer as each statement comes up. Please select one answer per statement. SCRIPTER: USE ROLLING GRID PROGRAM Answers in columns: 6. More than once a day 5. Once a day/every day 4. 5-6 times a week 3. 3-4 times a week 2. 1-2 times a week 1. For special occasions 9. Never Statement in rows: SCRIPTER: Randomize list. Always show code 2 before code 1 in that order, in the rows and in the columns. Applies to all questions after this as well. 1. Perfume/eau de parfum/eau de toilette 2. Body spray (lower concentration of scent in a mist bottle) 3. Essential oil used as fragrance on the body 4. Scented body lotion (usually a stronger scent, purchased specifically to be a fragrance on the body) 5. Facial moisturizer 6. Facial treatments 7. Foundation or powder 8. Make-up color like eye shadow, mascara, blush, lipstick 9. Bronzer for body or face


[TABLE NAME : S14-S16-S17 (Usage for each category) Base: Never uses any beauty products (S14=9 to any product) S16 [ROLLING GRID; S per row] You mentioned you don’t use these products. Have you ever used them at least occasionally? If yes, how long ago did you stop using them? Click on the answer as each statement comes up. Please select one answer per statement. Answers in columns: 1. No, have never used 2. Yes - Stopped using in the past 6 months 3. Yes - Stopped using in the past year 4. Yes - Stopped using in the past 3 years 5. Yes - Stopped using more than 3 years ago Statement in rows: SCRIPTER: Show statements where S14=9. Show statements in same order as S14. Always show code 2 before code 1 in that order, in the rows and in the columns. 1. Perfume/eau de parfum/eau de toilette 2. Body spray (lower concentration of scent in a mist bottle) 3. Essential oil used as fragrance on the body 4. Scented body lotion (usually a stronger scent, purchased specifically to be a fragrance on the body) 5. Facial moisturizer 6. Facial treatments 7. Foundation or powder 8. Make-up color like eye shadow, mascara, blush, lipstick 9. Bronzer for body or face


[TABLE NAME : S14-S16-S17 (Usage for each category) Base: Never uses any beauty products (S14=9 to any product) S17 [ROLLING GRID; S per row] You mentioned you don’t use these products. Would you consider using any of them in the future? Select yes or no as each statement comes up. Please select one answer per statement. SCRIPTER: USE ROLLING GRID PROGRAM Answer in columns: 6 1. Yes 2. No Statement in row SCRIPTER: Show statements where S14=9. Show statements in same order as S14. Always show code 2 before code 1 in that order, in the rows and in the columns. 1. Perfume/eau de parfum/eau de toilette 2. Body spray (lower concentration of scent in a mist bottle) 3. Essential oil used as fragrance on the body 4. Scented body lotion (usually a stronger scent, purchased specifically to be a fragrance on the body) 5. Facial moisturizer 6. Facial treatments 7. Foundation or powder 8. Make-up color like eye shadow, mascara, blush, lipstick 9. Bronzer for body or face [TABLE NAME : S18a (P). Perfume users - level of use] Base: Total Respondents (regardless of sample source, S00=1,2,3) – HIDDEN QUESTION S18a [S] SCRIPTER: Data-only-variable (DOV): PERFUME Single punch – all respondents should be punched into one of these options 1. Super Heavy (S14_1=6) 2. Heavy (S14_1=5) 3. Medium (S14_1=3-4) 4. Light (S14_1=2) 5. Special occasional (S14_1=1) 6. Lapsed/non-rejecter (S14_1=9 AND S16_1=2-4 AND S17_1=1) 7. Lapsed/rejecter (S14_1=9 AND S16_1=2-4 AND S17_1=2) 8. Non-user/non-rejecter (S14_1=9 AND S16_1=1 or 5 AND S17_1=1) 9. Non-user/rejecter (S14_1=9 AND S16_1=1 or 5 AND S17_1=2)


[TABLE NAME : S18b (BM). Body mist users - level of use] Base: Total Respondents (regardless of sample source, S00=1,2,3) – HIDDEN QUESTION S18b [S] SCRIPTER: Data-only-variable (DOV): BODY SPRAY Single punch – all respondents should be punched into one of these options 1. Super Heavy (S14_2=6) 2. Heavy (S14_2=5) 3. Medium (S14_2=3-4) 4. Light (S14_2=2) 5. Special occasional (S14_2=1) 6. Lapsed/non-rejecter (S14_2=9 AND S16_2=2-4 AND S17_2=1) 7. Lapsed/rejecter (S14_2=9 AND S16_2=2-4 AND S17_2=2) 8. Non-user/non-rejecter (S14_2=9 AND S16_2=1 or 5 AND S17_2=1) 9. Non-user/rejecter (S14_2=9 AND S16_2=1 or 5 AND S17_2=2) [TABLE NAME : S18c (EO). Essential oil users - level of use] Base: Total Respondents (regardless of sample source, S00=1,2,3)– HIDDEN QUESTION S18c [S] SCRIPTER: Data-only-variable (DOV): ESSENTIAL OIL Single punch – all respondents should be punched into one of these options 1. Super Heavy (S14_3=6) 2. Heavy (S14_3=5) 3. Medium (S14_3=3-4) 4. Light (S14_3=2) 5. Special occasional (S14_3=1) 6. Lapsed/non-rejecter (S14_3=9 AND S16_3=2-4 AND S17_3=1) 7. Lapsed/rejecter (S14_3=9 AND S16_3=2-4 AND S17_3=2) 8. Non-user/non-rejecter (S14_3=9 AND S16_3=1 or 5 AND S17_3=1) 9. Non-user/rejecter (S14_3=9 AND S16_3=1 or 5 AND S17_3=2)


[TABLE NAME : S18d (BL). Scented body lotion - level of use] Base: Total Respondents (regardless of sample source, S00=1,2,3)– HIDDEN QUESTION S18d [S] SCRIPTER: Data-only-variable (DOV): SCENTED BODY LOTION Single punch – all respondents should be punched into one of these options 1. Super Heavy (S14_4=6) 2. Heavy (S14_4=5) 3. Medium (S14_4=3-4) 4. Light (S14_4=2) 5. Special occasional (S14_4=1) 6. Lapsed/non-rejecter (S14_4=9 AND S16_4=2-4 AND S17_4=1) 7. Lapsed/rejecter (S14_4=9 AND S16_4=2-4 AND S17_4=2) 8. Non-user/non-rejecter (S14_4=9 AND S16_4=1 or 5 AND S17_4=1) 9. Non-user/rejecter (S14_4=9 AND S16_4=1 or 5 AND S17_4=2) [TABLE NAME : S14a. Essential oil usage (Note: Question added mid-field) ] Base: Uses essential oils (S18c=1-5) S14a [M] Thinking of your essential oil usage, how do you use essential oil as a fragrance on your body?

Please select all that apply SCRIPTER: Randomize codes 2-4 1. Apply it directly to my skin 2. Mix it with a base oil before applying 3. Mix with alcohol and water to create a perfume 4. Mix with alcohol and water to create a body spray 5. Other (specify): __________________________________

SCRIPTER: Prompt twice for KP if blank. [TABLE NAME : S20. Fragrance user qualification] Base: Qualified Respondents (S19=1) – HIDDEN QUESTION S20 [M] SCRIPTER: Data-only-variable (DOV): FRAGRANCE USER GROUPS Multi-punch, mark all that apply 1. Any Fragrance User (S18a=1-5 or S18b=1-5 or S18c=1-5 or S18d=1-5) 2. Lapsed Perfume User (S18a=6) 3. Perfume User (S18a=1-5) 4. Body Spray User (S18b=1-5) 5. Essential Oil User (S18c=1-5) 6. Scented Body Lotion User (S18d=1-5) 7. Perfume Non-User (S18a=6 or 8)


V. MAIN QUESTIONNAIRE SCRIPTER – SHOW STANDARD CONGRATULATIONS SCREEN A GENERAL ATTITUDES AND LIFESTLYE [TABLE NAME : A01. Style attitudes - Top 2 Box Summary/ A01. Style attitudes - Top 3 Box Summary] Base: Total Respondents A01 [ROLLING GRID; S per row] First, for each of the statements that are shown below, please indicate how much you agree or disagree with each of them. Click on the answer as each statement comes up. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Statements in column: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Answers in row: SCRIPTER: randomize 1-4 and 5-7, and rotate the blocks 1. I buy much more of my fashion items online than I did a year ago 2. When a celebrity designs a product, I am more likely to buy it 3. Being able to customize an item makes me more willing to purchase it 4. I enjoy shopping for fun (whether I buy something or not) 5. I have different looks depending on my mood or the occasion 6. I dress with a sense of individual style 7. I make an effort to feel sexy


[TABLE NAME : A03. Shopping attitudes - Top Box Summary/ A03. Shopping attitudes - Top 2 Box Summary] Base: Total Respondents A03 [ROLLING GRID; S per row] Now, please do the same thing for a different set of statements. Click on the answer as each statement comes up. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Disagree Mostly 2. Disagree Somewhat 3. Agree Somewhat 4. Agree Mostly Statements in row: SCRIPTER: randomize 1-10 and 11-21, and rotate the blocks 1. I don't make purchase decisions based on advertising 2. If I really want something I will buy it on credit rather than wait 3. It's important to me that salespeople be knowledgeable about the products they sell 4. I am influenced by what's hot and what's not 5. I like to share my opinions about products and services by posting reviews and ratings online 6. People often come to me for advice before making a purchase 7. I tend to make impulse purchases 8. I smell personal care and household products in the store before I buy them 9. Brand name is the best indication of quality 10. I prefer to buy things my friends or neighbors would approve of 11. I am typically willing to pay more for high-quality items 12. I consider myself sophisticated 13. My philosophy is "Life should be as much fun as possible" 14. I prefer fashion that is classic and timeless as opposed to trendy 15. I rely on magazines to keep me up to date on fashion 16. I follow a strict skin-care routine 17. I am content with my appearance 18. I consider my fashion style to be trendy 19. I often use natural or organic beauty products 20. When I smell a perfume or cologne sample that I like in a magazine, I will purchase it 21. Maintaining a youthful appearance is important to me


[TABLE NAME : A04. Personal values - Top 2 Box Summary/ A04. Personal values - Top 3 Box Summary] Base: Total Respondents A04 [ROLLING GRID; S per row] Please rate the following values on a scale of 1 to 7, with ‘1’ meaning not at all important and ‘7’ meaning extremely important. For each personal value, please indicate the number that best describes how important, if at all, it is to you as a guiding principle in your life. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Not At All Important 2. … 3. … 4. Average Importance 5. … 6. … 7. Extremely Important Statements in row: SCRIPTER: randomize 1. Wealth: Having material possessions, a lot of money 2. Status: Achieving a higher social status 3. Looking good: Seeking the utmost attractive appearance 4. Authenticity: Being true to myself 5. Being youthful: Feeling young 6. Simplicity: Keeping your my life and mind as uncluttered as possible 7. Romance: Having romance in my life 8. Adventure: Seeking adventure and risk 9. Sex: Achieving a fulfilling sexual life 10. Experiences: Experiences are more important than material goods


[TABLE NAME : A05. Expertise and knowledge about lifestyle and beauty - I have a great deal of

knowledge/experience in this area/ A05. Expertise and knowledge about lifestyle and beauty - My family/friends often ask for and trust my

advice on this topic ] Base: Total Respondents A05 [STANDARD GRID; M per column] Please read the two statements below and check all that apply for each statement. If none of the categories apply, select “None of the above” in the last row. Please select as many as apply in each column SCRIPTER: Show the statements as part of the question; show in blue font Statements:

• I have a great deal of knowledge/experience in this area • My family/friends often ask for and trust my advice on this topic

SCRIPTER: USE STANDARD GRID Statements in column: 1. I have a great deal of knowledge/experience in this area 2. My family/friends often ask for and trust my advice on this topic SCRIPTER: Column headers should be equal width Answers in row: SCRIPTER: randomize 1-9; show 3-5 as a group and randomize 3-4 and anchor 5 within the block 1. Healthy Lifestyle 2. Beauty 3. Fashion - Clothes 4. Fashion - Shoes 5. Other Fashion 6. Shopping 7. Products for Babies or Children 8. Newspapers 9. Magazines 10. None of the above [S; ANCHOR]


B CATEGORY BEHAVIORS Base: Total Respondents. INTRO SCREEN For the rest of the survey we would like you to think about personal fragrances that you use. Personal fragrance includes:

• Perfume, eau de parfum, or eau de toilette • Body spray (a lower concentration of scent in a mist bottle) • Essential oil used as fragrance on the body • Scented body lotion (usually a stronger scent, purchased specifically to be a fragrance on the

body) In the survey questions, when it says ‘perfume’ we are also including eau de parfum and eau de toilette in that category. [TABLE NAME : B02. P6M Brand Usage (self-reported) (unaided) ] Base: Total Respondents B02 [O] Please list all the brands of personal fragrance have you used in the past 6 months. (Remember, this includes perfume, body spray, scented body lotion and essential oils.) Please enter your response(s) in the spaces provided below, one brand in each space. SCRIPTER: Show 15 small text boxes stacked on-top of each other, require response in at least one text box.


[TABLE NAME : B03. Average No. of Bottles Own – (for each category) Base: Total Respondents B03 [STANDARD GRID; S PER COLUMN] Overall, how many different bottles of these types do you currently have on hand? Please select one response per column SCRIPTER: USE STANDARD GRID Statements in columns: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answer in rows: SCRIPTER: use a drop down list with each of 1-19, 20+ and Not sure Perfume Body spray Essential oil Scented body

lotion

# of different bottles on hand

|_|_|

(drop down box with 1-19, 20+,

Not sure)

|_|_|


Not sure)

|_|_|


Not sure)

|_|_|


Not sure) [TABLE NAME : B03b. Types of perfume have on hand] Base: Perfume users – S20=3 B03b [M] Which of these types of perfume do you typically have on hand? Please select all that apply SCRIPTER: show image and text to the right of it. Randomize 1-3 1. Bottle [PLACEHOLDER FOR IMAGE] 2. Rollerball [PLACEHOLDER FOR IMAGE] 3. Travel spray [PLACEHOLDER FOR IMAGE] 4. Other (specify:_________)


[TABLE NAME : B05. Beauty Routine & Fragrance – (for each category) Base: Total Respondents B05 [S per column] Which of the following statements best describe how each of these fit into your beauty routine, if at all? Select one answer only per column SCRIPTER: USE STANDARD GRID Statements in columns: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answers in rows: 1. Applying fragrance is a part of my regular beauty routine (doing hair, makeup, etc.) 2. Applying fragrance is a regular routine, but not during my beauty routine - I apply it at a different

time 3. Applying fragrance is an after-thought; it's not part of my regular routine [TABLE NAME : B06. Importance Ranking - (for each category) Base: Total Respondents B06 [STANDARD GRID; Q] Please rank these different aspects of personal and beauty care in order of how much you think about them, i.e. how important they are to you. Place a “1” next to the most important, a “2” next to the second most important, etc. until you have ranked all 5. SCRIPTER: USE STANDARD GRID Statements in rows: SCRIPTER: Randomize statements Answers in columns: |_| RANGE: 1-5 Rank 1. Personal fragrance |_| 2. Makeup |_| 3. Skincare (face) |_| 4. Skincare (body) |_| 5. Hair care |_| SCRIPTER: NO ITEMS MAY HAVE THE SAME RANKING


[TABLE NAME : B08. Occasion use by fragrance – (for each category) Base: Total Respondents B08 [STANDARD GRID; M per column] Please indicate for which occasions you typically apply each type of personal fragrance, if any. Please select all that apply per column SCRIPTER: USE STANDARD GRID Statements in column: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Statements in row SCRIPTER: Randomize 1-10 1. Going to/at work 2. Going to/at school 3. Having a casual lunch or dinner out with friends/family 4. Having a formal/special lunch or dinner out with friends/family 5. Running errands/going to the store 6. Going to/at a party or special event/special occasions 7. Spending time with friends/family at home 8. Working out/at the gym or fitness center 9. Before going to bed 10. A romantic evening 11. None of these [S; ANCHOR]


[TABLE NAME : B10. Age started using – (for each category) Base: Total Respondents B10 [STANDARD GRID; S per column] At what age did you start using these types of personal fragrance? If you’re not sure, please make your best guess. Select one answer only per column SCRIPTER: USE STANDARD GRID Statements in column: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answers in row: 1. Pre-teen (12 or younger) 2. Early teen (13-15) 3. Later teen (16-18) 4. 20's [SHOW IF S02 OR PPAGE>20] 5. 30's [SHOW IF S02 OR PPAGE>30] 6. 40's [SHOW IF S02 OR PPAGE>40] 7. 50's [SHOW IF S02 OR PPAGE>50] 8. 60's [SHOW IF S02 OR PPAGE>60] [TABLE NAME : B13. Change in frequency of fragrance usage since started using] Base: Total Respondents. B13 [S] Thinking back to when you started using any type of personal fragrance, would you say your frequency of usage has…? Select one answer only SCRIPTER: randomize 1-2 1. Increased over time 2. Decreased over time 3. Stayed the same


[TABLE NAME : B14. Change in fragrance use over time – (for each category) Base: Total Respondents B14 [STANDARD GRID; S per column] For these types of personal fragrance that you currently use, please indicate if, and how, your usage of each has changed over time. Select one answer only per column SCRIPTER: USE STANDARD GRID Statements in column: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answers in row: SCRIPTER: randomize 1-2 in the same order as B13 1. Increased over time 2. Decreased over time 3. Has stayed the same [TABLE NAME : B15. Reasons for declined usage for... – (for each category) Base: Decreased fragrance usage over time (B14=2 for any type) B15 [STANDARD GRID; M per column] Why has your usage of these types of person fragrance declined since you started using fragrance? Please select all that apply per column SCRIPTER: USE STANDARD GRID Statements in column: SCRIPTER: show fragrance if B14=2. Show in same order as B02b. 1. Perfume [SHOW IF B14_1=2] 2. Body spray [SHOW IF B14_2=2] 3. Essential oil [SHOW IF B14_3=2] 4. Scented body lotion [SHOW IF B14_4=2] Answers in row SCRIPTER: Randomize 1-9 1. Pregnancy, infants or small children around the house 2. My spouse/partner doesn’t like it 3. The fragrances I like are too expensive 4. Professional reasons (e.g. not appropriate for my workplace) 5. Health conditions 6. Using more natural personal care products 7. I forget to apply it 8. I forget to buy more 9. I don’t have enough time 10. Other (specify:_________________________) [ANCHOR]


[TABLE NAME : B16. Future fragrance use – Overall] Base: Total Respondents. B16 [S] In the next couple of years, do you think your overall usage of personal fragrance will...? Select one answer only SCRIPTER: randomize 1-2 1. Increase over time 2. Decrease over time 3. Stay the same [TABLE NAME : B17. Expected future use – (for each category) Base: Total Respondents B17 [STANDARD GRID; S per column] Please indicate if you expect your usage of the following types of personal fragrance will increase, decrease, or remain the same in the next couple of years. Select one answer only per column SCRIPTER: USE STANDARD GRID Statements in column: SCRIPTER: Show all 4 categories. Show in same order as B02b. 1. Perfume 2. Body spray 3. Essential oil 4. Scented body lotion Answers in row: SCRIPTER: randomize 1-2 in the same order as B16 1. Increase over time 2. Decrease over time 3. Stay the same


C FRAGRANCE ATTITUDES & NEEDS [TABLE NAME : C01. Fragrance Attitudes - Top 2 Box Summary/ C01. Fragrance Attitudes - Top 3 Box Summary] Base: Total Respondents C01 [ROLLING GRID; S per row] Now please think about personal fragrance products that you use. Using the scale provided, please indicate how much you disagree or agree with each of the following statements about personal fragrances. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Statements in row: SCRIPTER: randomize 1. I have a few favorite fragrances that are always a part of my collection 2. It doesn't matter where I buy a fragrance, as long as it is from a good brand/name 3. I like to use the same fragrance in different forms to create a lasting scent 4. I want to know more about ingredients in fragrances 5. I match my fragrance to my mood 6. I choose a fragrance based on the occasion 7. I have a signature scent -- it's part of who I am 8. I like to experiment with different fragrances 9. It's more realistic for me to have a designer fragrance brand than designer clothing or other

accessories 10. I prefer to buy fragrances that have been around a long time 11. I enjoy receiving fragrances as a gift, regardless of the scent 12. I enjoy receiving fragrances as a gift as long as it is the brand I use 13. Most of the time I buy fragrances on impulse when out shopping for other things 14. I like using fragrances that come from a fragrance collection (e.g. a brand that offers a wide variety

of fragrances) 15. I am not concerned about the ingredients in personal fragrances


[TABLE NAME : C02. Reasons Wear Fragrance - Top 2 Box Summary/ C02. Reasons Wear Fragrance - Top 3 Box Summary] Base: Total Respondents C02 [S per row] Listed below are reasons that some people have indicated they wear personal fragrance. Please indicate how much you agree or disagree that each reason describes why you wear fragrance. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Statements in column: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Statements in row (randomize): 1. Makes me feel sophisticated 2. Makes me feel fresh 3. To cover my own natural scent 4. To attract a mate 5. To please spouse/partner 6. To express my individuality 7. To be attractive to other people in general 8. To lift my mood 9. I have good memories associated with the scent 10. To enhance people's perceptions of me


[TABLE NAME : C03. Reasons Wear Fragrance (Multi user) - (for each reason) Base: Use both perfume and other fragrances, and agree to any statements in C02 (S20=3 AND S20=4, 5 or 6, AND C02=5-7 to any statement) C03 [ROLLING GRID; S per row] You mentioned you wear personal fragrance for these reasons. For each one, please indicate if it is a reason to wear perfume, other types of fragrance, or both. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Perfume 2. Other fragrance (body spray, scented body lotion, essential oils) 3. Both perfume and other types Statements in row SCRIPTER: please keep in same order as C02 and only show those selected as 5-7 in C02: 1. Makes me feel sophisticated [SHOW IF C02_1=5-7] 2. Makes me feel fresh [SHOW IF C02_2=5-7] 3. To cover my own natural scent [SHOW IF C02_3=5-7] 4. To attract a mate [SHOW IF C02_4=5-7] 5. To please spouse/partner [SHOW IF C02_5=5-7] 6. To express my individuality [SHOW IF C02_6=5-7] 7. To be attractive to other people in general [SHOW IF C02_7=5-7] 8. To lift my mood [SHOW IF C02_8=5-7] 9. I have good memories associated with the scent [SHOW IF C02_9=5-7] 10. To enhance people's perceptions of me [SHOW IF C02_10=5-7]


[TABLE NAME : C04. Appropriate to wear - Top Box Summary/ C04. Appropriate to wear - Top 2 Box Summary] Base: Total Respondents C04 [ROLLING GRID; S per row] Using the scale provided, please indicate how appropriate you think it is to wear personal fragrance to the following places. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Very inappropriate 2. Somewhat inappropriate 3. Neither appropriate nor inappropriate 4. Somewhat appropriate 5. Very appropriate Statements in row: SCRIPTER: Randomize 1. At work 2. At school 3. Dining with friends/family 4. Running errands/going to the store 5. At a party or special event 6. Spending time with friends/family at home 7. Down time at home 8. Working out/at the gym or fitness center


[TABLE NAME : C05. When I put on fragrance, I want it to make me feel... - Rank 1 Summary/ C05. When I put on fragrance, I want it to make me feel... - Rank 1/2 Summary] Base: Total Respondents C05 [M] Please take a look at the list of emotions below and think about how you want fragrance to make you feel when you put it on. Please select up to 5 emotions that you want to feel, dragging them into the box on the left. You must select at least one, and up to five. "When I put on fragrance, I want it to make me feel….” Please select up to five emotions SCRIPTER: use drag & drop program. Randomize list. Select up to 5. 1. Happy 2. Energized 3. Sexy 4. Confident 5. Mysterious 6. Youthful 7. Fresh 8. Relaxed 9. Powerful 10. Fashionable 11. Unique 12. Mature 13. Sophisticated 14. Trendy 15. Provocative 16. Romantic 17. Edgy 18. Elegant


[TABLE NAME : C06. Fragrance Needs - Top Box Summmary] C06. Fragrance Needs - Top 2 Box Summary] Base: Total Respondents C06 [ROLLING GRID; S per row] Thinking about when you are deciding which personal fragrance to purchase, how important is each of the following to you, personally? Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Not important at all 2. Slightly important 3. Somewhat important 4. Very important 5. Extremely important Statements in row: SCRIPTER: Randomize 1. It is designed specifically to combine more than one fragrance to come up with a

unique/personalized scent 2. It comes in many forms of the same fragrance 3. Is a natural fragrance 4. I am familiar with many different types of scents used in fragrances (e.g. vanilla, rose, musk, lime,

freesia, apple blossom, etc.) 5. It comes in an appealing bottle 6. It comes in small sizes 7. It is portable/easy to take on-the-go 8. It is high quality fragrance 9. It is good for sensitive skin 10. It lasts all day 11. It is acceptable to wear at work 12. It is a lighter version of my favorite scent 13. It is a heavier version of my favorite scent 14. I can buy it anywhere I shop 15. It is a gender-neutral fragrance


[TABLE NAME : C07. Fragrance/LEC attitudes - Top 2 Box Summary/ C07. Fragrance/LEC attitudes - Top 3 Box Summary] Base: Total Respondents C07 [ROLLING GRID; S per row] Now please think about the personal fragrance products that you buy. Using the scale provided, please indicate how much you disagree or agree with each of the following statements. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in columns: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Statements in row: SCRIPTER: Randomize 1. I would rather stick with the fragrance that I currently buy than try something I'm not sure of 2. I am usually among the first to try new fragrances when they appear on the market 3. I do not like to buy a new fragrance before other people do 4. When it comes to fragrances, I'm an expert 5. People often ask my opinions about what fragrance they should buy/use 6. I am very active online and often text or blog about experiences I have with products in the fragrance category 7. I really don't pay much attention to fragrances, it is just not that important to me 8. Relative to other people, I have more passion about fragrances


G FRAGRANCE SHOPPING [TABLE NAME : G01. Purchase triggers] Base: Total Respondents G01 [M] For the next few questions, please think about how you shop for personal fragrance (perfume, body spray, scented body lotion, essential oils). What prompts you to go shopping for a new personal fragrance? Please select all that apply SCRIPTER: randomize 1-8 1. When I run out or am running low 2. Spur of the moment while shopping 3. To treat myself 4. See an advertisement and am inspired to shop for it 5. When I need a gift for someone 6. When I have a special occasion coming up 7. I shop for it because I enjoy it 8. When I have a store gift card or credit to use up 9. Other (specify:__________________________________) 10. None of these [S; ANCHOR] [TABLE NAME : G02. Purchase channel (P6M) ] Base: Total Respondents G02 [M] Where have you shopped for personal fragrance in the past 6 months (perfume, body spray, essential oil or scented body lotion), regardless of whether or not you made a purchase? Please select all that apply SCRIPTER: randomize 1-4 1. At a store or other location (in person) 2. Online 3. Mail catalogue, phone order 4. Shopping channel on TV 5. Did not shop for personal fragrance in the past 6 months [S; ANCHOR]


[TABLE NAME : G03. Stores shopped for fragrance (P6M) – (for each category) Base: If shopped at a store (G02=1) G03 [STANDARD GRID; M per column] What stores have you visited in person to shop for these types of personal fragrance in the past 6 months? Please select all that apply in each column SCRIPTER: USE STANDARD GRID Statements in columns: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answers in rows: SCRIPTER: Randomize 1-9. 1. Beauty specialty stores (e.g., Sephora, Ulta) 2. Specialty stores for specific brands (Bath & Body Works, Victoria's Secret, The Body Shop, Lush, etc.) 3. High end department store (e.g. Saks Fifth Ave, Nordstrom) 4. Mainstream department store (e.g. Macy’s, JC Penney) 5. Discount department store (e.g. Marshalls, T.J.Maxx) 6. Mass merchandisers (e.g. Target, WalMart) 7. Drug stores (e.g. CVS, Walgreens) 8. Beauty salon/ spa 9. Club store (e.g. Costco) 10. Other (specify:__________________________________) 11. Did not shop for this type at a store in the past 6 months [S; ANCHOR] SCRIPTER: IF G03=11 FOR ALL DISPLAYED COLUMNS, SHOW ERROR MESSAGE: “Earlier you indicated you have shopped in person for personal fragrance in the past 6 months (perfume, body spray, essential oil or scented body lotion). Please review your response(s).”]


[TABLE NAME : G04. Online sites shopped for fragrance (P6M) – (for each category) Base: If shopped online (G02=2) G04 [STANDARD GRID; M per column] What websites or which stores’ websites have you used to shop for personal fragrance in the past 6 months? Please select all that apply in each column SCRIPTER: USE STANDARD GRID Statements in columns: SCRIPTER: show fragrance if S20=3-6. Show in same order as B02b. 1. Perfume [SHOW IF S20=3] 2. Body spray [SHOW IF S20=4] 3. Essential oil [SHOW IF S20=5] 4. Scented body lotion [SHOW IF S20=6] Answers in rows: SCRIPTER: Randomize 1-10 1. Beauty specialty stores (e.g., Sephora, Ulta) 2. Specialty stores for specific brands (Bath & Body Works, Victoria's Secret, The Body Shop, Lush, etc.) 3. High end department store (e.g. Saks Fifth Ave, Nordstrom) 4. Mainstream department store (e.g. Macy’s, JC Penney) 5. Discount department store (e.g. Marshalls, T.J.Maxx Kohl’s) 6. Mass merchandisers (e.g. Target, WalMart) 7. Drug stores (e.g. CVS, Walgreens) 8. Amazon.com 9. Other discount website (e.g. overstock.com, perfume.com) 10. A specific brand’s site (e.g. Chanel.com) 11. Other (specify:__________________) 12. Did not shop for this type online in the past 6 months [S; ANCHOR] SCRIPTER: IF G04=12 FOR ALL DISPLAYED COLUMNS, SHOW ERROR MESSAGE: “Earlier you indicated you have shopped online for personal fragrance in the past 6 months (perfume, body spray, essential oil or scented body lotion). Please review your response(s).”]


[TABLE NAME : G05. Fragrance shopping statement agreement - Top 2 Box Summary G05. Fragrance shopping statement agreement - Top 3 Box Summary ] Base: Total Respondents G05 [ROLLING GRID; S per row] Now please think about shopping for personal fragrances in general. Using the scale below, please indicate how much you agree or disagree with the following statements. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Statements in row: SCRIPTER: Randomize: 1. The fragrance shopping experience is overwhelming 2. Good value for the money is important to me 3. The places I shop for fragrance carry the brands I want 4. I use the internet to narrow down fragrances I might like and then go to the store to try them 5. I like to get fragrance samples when in-store 6. I like to go to stores to try new fragrances 7. I buy fragrances online 8. The store that I buy fragrance from is important to me [TABLE NAME : G06. Where Seek Advice/Information on Fragrances] Base: Total Respondents G06 [M] Where do you get advice or information on what fragrances to purchase or to find ones that are new to the market? Please select all that apply SCRIPTER: randomize 1-11 1. Friend/family member 2. Celebrities I like and follow 3. Significant other/partner 4. Brands that I like and follow 5. My favorite magazines 6. Bloggers/vloggers or YouTube channel I follow 7. Store sales person 8. Online search (like Google) 9. Retail store websites (like macys.com) 10. Social media (e.g. Facebook, Instagram) 11. Brand or fragrance company websites 12. Other (specify:____________________________) 13. None of the above [S; ANCHOR]


[TABLE NAME : G07. Most influential to purchase fragrance (P6M) ] Base: Total Respondents G07 [M] Which of the following sources of personal fragrance endorsements or advertisements are most influential on your purchase consideration for a fragrance? Please select all that apply SCRIPTER: randomize 1-14 1. Magazine ad 2. Magazine ad with a scent strip 3. TV commercial 4. Circular/flyers in the newspaper or mail 5. Sample fragrance 6. Online ad 7. Social media endorsement 8. Blogger/vlogger/ YouTube channel endorsement 9. Celebrity endorsement 10. Word of mouth/friend endorsement 11. In-store displays 12. Billboards 13. Free gift with purchase offer 14. Free trial bottle 15. None of these [S; ANCHOR] D BARRIERS, TRIGGERS & UNMET NEEDS [TABLE NAME : D01. Unaided Reasons for not using more often perfume - open-end question] Base: Total Respondents D01 [O] Thanks for your continued participation in this survey, we are heading toward the finish line! For the next few questions, please think just about perfume, eau de parfum and eau de toilette. SHOW IF S20=3: You mentioned that you use this type of personal fragrance. Please tell us what holds you back from using perfume more often than you currently do? SHOW IF S20=7: You mentioned that you do not use this type of personal fragrance. Please tell us what holds you back from using perfume? [MANDATORY; LARGE OPEN-END TEXT BOX]


[TABLE NAME : D02. Top barriers to using perfume more often (select all that apply) ] Base: Total Respondents D02 [M] SHOW IF S20=3: Some people have mentioned the following reasons why they don't use perfume more often. Please select all of the reasons that apply to you, personally, for why you don’t use perfume more often. SHOW IF S20=7: Some people have mentioned the following reasons why they don't use perfume. Please select all of the reasons that apply to you, personally, for why you don’t use perfume. Please select all that apply SCRIPTER: randomize 1-14: 1. Variety of options is overwhelming 2. I don't know how to find the "right" one 3. It's too difficult shopping for a new fragrance 4. Other scented products are a good substitute (e.g. shampoos, body lotions, body sprays and

shower gels) 5. My spouse/partner doesn't like it 6. I'm not allowed to wear it to work 7. The people around me are sensitive to fragrances 8. Not a good value for the money 9. My favorite fashion brands don't offer a perfume 10. I forget to put it on 11. Advertisements for perfumes are not relatable 12. It's not for someone like me 13. Perfumes are old-fashioned 14. It is bad for my skin or skin condition/allergies 15. None of these [S; ANCHOR] Base: Total Respondents – HIDDEN QUESTION DOV_D02.NO.OF.BARRIERS SCRIPTER: COUNT THE NUMBER OF BARRIERS SELECTED IN D02/1-14, DO NOT COUNT D02=15, AND PUNCH ACCORDINGLY BELOW. 1. Exactly 1 barrier 2. Exactly 2 barrier 3. 3 or more barriers 4. No barrier selected


[TABLE NAME : D03. Top 3 reasons for not using more often perfume - Rank 123 Summary] Base: If have any barriers, D02=1-14. IF DOV_D02=1, AUTOPUNCH WITH “1” FOR D03 AND SKIP TO NEXT QUESTION. D03 [Q] SHOW IF S20=3: Please rank [INSERT IF D0V_D02=2: the reasons] [INSERT IF DOV_D02=3: the top three reasons] you do not use perfume more often. SHOW IF S20=7: Please rank [INSERT IF D0V_D02=2: the reasons] [INSERT IF DOV_D02=3: the top three reasons] you do not use perfume IF DOV_D02=2, INSERT: Place a “1” next to the most important and a “2” next to the second most important. IF DOV_D02=3, INSERT: Place a “1” next to the most important, a “2” next to the second most important, etc. until you have ranked the top 3. Statements in rows SCRIPTER: Pipe attributes selected in D02. Randomize list. Answers in columns: |_| IF DOV_D02=2, RANGE: 1-2. IF DOV_D02=3, RANGE 1-3 Rank 1. Variety of options is overwhelming |_| 2. I don't know how to find the "right" one |_| 3. It's too difficult shopping for a new fragrance |_| 4. Other scented products are a good substitute

(e.g. shampoos, body lotions, body sprays and shower gels) |_| 5. My spouse/partner doesn't like it |_| 6. I'm not allowed to wear it to work |_| 7. The people around me are sensitive to fragrances |_| 8. Not a good value for the money |_| 9. My favorite fashion brands don't offer a perfume |_| 10. I forget to put it on |_| 11. Advertisements for perfumes are not relatable |_| 12. It's not for someone like me |_| 13. Perfumes are old-fashioned |_| 14. It is bad for my skin or skin condition/allergies |_| SCRIPTER: Prompt KP sample until 1-3 or 1-2 are ranked SCRIPTER: NO ITEMS MAY HAVE THE SAME RANKING. BLANKS ALLOWED IF DOV_D02=3 AND NO ITEM HAS THE SAME RANKING Total Respondents – HIDDEN QUESTION


[TABLE NAME : D03B (User). Top triggers for using perfume more often (User) - Yes Summary D03B (NonUser). Top triggers for using perfume more often (NonUser) - Yes Summary] Base: Total Respondents D03B [ROLLING GRID; S per row] SHOW IF S20=3: Some people have mentioned that they would use perfume more often if the following things were true. For each one, please indicate if you would use perfume more often if it were true. SHOW IF S20=7: Some people have mentioned that they would use perfume if the following things were true. For each one, please indicate if you would use perfume if it were true. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Yes 2. No Statements in row: SCRIPTER: Randomize: 1. If it were easier to find a perfume I like 2. If I knew how to properly apply it 3. If I could trust its quality for the price 4. If shopping for it was more enjoyable 5. If I could answer a few questions and have the right fragrance suggested 6. If I had an informed advisor to help me through the selection process 7. If I could control the strength of the scent 8. If it was less expensive 9. If scent lasted longer 10. If stores had more choices 11. If stores had fewer choices 12. If I knew more about the ingredients 13. If I knew the story behind the perfume 14. If I had help from online sources to figure out what I would like 15. If it came in smaller sizes Total Respondents – HIDDEN QUESTION


[TABLE NAME : D05 (1). Interest in online tools - (for each tool)] Base: Total Respondents D05 [ROLLING GRID; S per row] Now there are just a couple more questions about personal fragrance in general (perfume, body spray, essential oil or scented body lotion). How interested are you in each of these types of online tools that would help you figure out what fragrance you would like? Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Not at all interested 2. Not very interested 3. Neutral 4. Somewhat interested 5. Very interested Statements in row: SCRIPTER: Randomize 1. Personality quiz that recommended fragrances 2. Suggestions based on what I already know I like 3. Live chat feature to act as an advisor 4. User reviews


[TABLE NAME : D05B. Satisfaction with how well current fragrance options meet needs - Top Box

Summary D05B. Satisfaction with how well current fragrance options meet needs - Top 2 Box Summary] Base: Statements of importance (C06=3-5 for any statement) D05B [S per row] Earlier you mentioned these aspects of personal fragrance are important to you. How satisfied or dissatisfied are you with how well current fragrance options currently meet these needs? Please think to all types of fragrances available (perfume, body spray, essential oils, scented lotion). Please select one answer per row Answers in column: 1. Very dissatisfied 2. Dissatisfied 3. Somewhat dissatisfied 4. Neither satisfied nor dissatisfied 5. Somewhat satisfied 6. Satisfied 7. Very satisfied Statements in rows: SCRIPTER: Only show statements answered 3-5 in C06): 1. It is designed specifically to combine more than one fragrance to come up with a

unique/personalized scent 2. It comes in many forms of the same fragrance 3. Is a natural fragrance 4. I am familiar with many different types of scents used in fragrances (e.g. vanilla, rose, musk, lime,

freesia, apple blossom, etc.) 5. It comes in an appealing bottle 6. It comes in small sizes 7. It is portable/easy to take on-the-go 8. It is high quality fragrance 9. It is good for sensitive skin 10. It lasts all day 11. It is acceptable to wear at work 12. It is a lighter version of my favorite scent 13. It is a heavier version of my favorite scent 14. I can buy it anywhere I shop 15. It is a gender-neutral fragrance


E GIFTING [TABLE NAME : E01. Received Fragrance as a gift (% Yes) ] Base: Total Respondents E01 [STANDARD GRID; S per row] Have you received any of these types of fragrances as a gift in the past 2 years? Please select one answer per row SCRIPTER: PLEASE USE STANDARD GRID Answers in column: 1. Yes 2. No Statements in row : SCRIPTER: Randomize: Always show code 2 before code 1 in that order. Applies to all questions after this as well. 1. Perfume 2. Body spray 3. Scented body lotion 4. Essential oil [TABLE NAME : E02. Types of perfume received as a gift] Base: If received perfume (E01_1=1) E02 [M] What type(s) of perfume did you receive as a gift in the past 2 years? Please select all that apply SCRIPTER: Show image with text on the right. Show 1-3 in same order as B03b 1. Bottle [PLACEHOLDER FOR IMAGE] 2. Rollerball [PLACEHOLDER FOR IMAGE] 3. Travel spray [PLACEHOLDER FOR IMAGE] 4. Gift set [PLACEHOLDER FOR IMAGE] 5. Other (specify: ________________)


[TABLE NAME : E03. Fragrance gifting attitudes - Top 2 Box Summary E03. FRAGRANCE GIFTING ATTITUDES - TOP 3 BOX SUMMARY] Base: Total Respondents E03 [ROLLING GRID; S per row] Now please think about receiving personal fragrance as a gift. Using the scale provided, please indicate how much you disagree or agree with each of the following statements. Please select one answer per statement SCRIPTER: USE ROLLING GRID PROGRAM Answers in column: 1. Strongly disagree 2. Disagree 3. Somewhat disagree 4. Neither agree nor disagree 5. Somewhat agree 6. Agree 7. Strongly agree Statements in row: SCRIPTER: Randomize: 1. I enjoy receiving fragrance as a gift, regardless of the scent 2. I enjoy receiving fragrance as a gift, as long it is the brand(s) I use 3. I think fragrances are too personal to give as gifts 4. I usually return fragrances I get as gifts 5. Fragrances are appropriate from a close family member or friend, but not from more distant relatives/friends


Z DEMOGRAPHICS SCRIPTER: Ask following standard demographic questions if Qualified, Opt-in sample or if missing in Qualified, KP respondents (S19=1 AND S00=3) OR (S19=1 AND S00=1,2 AND MISSING DATA). SCRIPTER: IF OPT-IN SAMPLE AND NOT QUALIFIED (S00=3 AND S19=2), ASK Z20, Z21, Z22, Z23 BEFORE TERMINATING. [TABLE NAME : Education ] Variable name: PPEDUCAT [S] Variable Text: Education - categorical

Response list: 1. Less than HS 2. HS 3. Some college 4. Bachelor or higher

. [TABLE NAME : Household income ] Variable name: PPINCIMP [S] Variable Text: HH income – profile and imputed

Response list: 1. Less than $5,000 2. $5,000 to $7,499 3. $7,500 to $9,999 4. $10,000 to $12,499 5. $12,500 to $14,999 6. $15,000 to $19,999 7. $20,000 to $24,999 8. $25,000 to $29,999 9. $30,000 to $34,999 10. $35,000 to $39,999 11. $40,000 to $49,999 12. $50,000 to $59,999 13. $60,000 to $74,999 14. $75,000 to $84,999 15. $85,000 to $99,999 16. $100,000 to $124,999 17. $125,000 to $149,999 18. $150,000 to $174,999 19. $175,000 to $199,999 20. $200,000 to $249,999 21. $250,000 or more


[TABLE NAME : Marital status ] Base: If Off-panel, S00=3 & S19=1, ask question. For KP sample (S00=1 or 2 & S19=1), append from PPMARIT but if missing, re-ask question. Z06 [S] [QMARIT] Are you now...? Select one answer only. 1. Married 2. Widowed 3. Divorced 4. Separated 5. Never married [TABLE NAME: Marital status ] Base: If Off-panel respondents who are not married (QMARIT=2-5, Refused AND S00=3 AND S19=1), ask question. If KP sample (S00=1 or 2 & S19=1), append from PPMARIT but if missing, re-ask question. Z07 [S] [QPRTNR] Are you currently living with a partner to whom you are not married? Select one answer only. 1. Yes 2. No [PPMARIT] SCRIPTER: Create Data-only variable PPMARIT by using the below logic involving responses to QMARIT AND QPRTNR. Create numeric variable, PPMARIT, range [1,6] compute ppmarit = qmarit. if (qprtnr = 1 and qmarit=5) ppmarit = 6 (Living with partner).


[TABLE NAME: Head of Household ] Base: Total Qualified Respondents. If Off-panel, S00=3 & S19=1, ask question. For KP sample (S00=1 or 2 & S19=1), append from PPHHHEAD but if missing, re-ask question. Z08 [S] [QHEAD] Is your residence in… Select one answer only. 1. Your name only 2. Your name with someone else’s name (jointly owned or rented) 3. Someone else’s name only SCRIPTER: Create Data-only variable. Variable name: PPHHHEAD Type: SP Variable Text: Household head

Numeric range: 0-1 or 99 QHEAD PPHHHEAD 1-2 1 3 0 [TABLE NAME: HOUSEHOLD SIZE] Base: Total Qualified Respondents. If Off-panel, S00=3 & S19=1, ask question. For KP sample (S00=1 or 2 & S19=1), append from PPT18OV, PPHHSIZE but if missing, re-ask question. Z09 [Q] [QHHSIZE_adults] Including yourself, how many people are 18 years of age or older and currently live in your household at least 50% of the time? [SPACE] Please include unrelated individuals (such as roommates), and also include those now away traveling, at school, or in a hospital. Type in the number of adults 18 years of age or older. SCRIPTER: min.=1, max.=10. Prompt following nonresponse. Show on same screen as Z10 [TABLE NAME: KIDS IN THE HOUSEHOLD] Base: Total Qualified Respondents. If Off-panel, S00=3, & S19=1 ask question. For KP sample (S00=1 or 2 & S19=1), append from PPT18OV, PPHHSIZE but if missing, re-ask question. Z10 [Q] [QHHSIZE_kids] Next, how many people are 17 years of age or younger and currently live in your household at least 50% of the time? [SPACE] Please include babies and small children. Type in the number of children 17 years of age or younger. SCRIPTER: min.=1, max.=10. Prompt following nonresponse.


[TABLE NAME: HOUSEHOLD SIZE] Base: Total Qualified Respondents (S00=1,2,3 & S19=1) Z11 [Q] [QHHSIZE] SCRIPTER: Create DOV: QHHSIZE=QHHSIZE_adults + QHHSIZE_kids. Compute if QHHSIZE_adults and QHHSIZE_kids are not refused. [TABLE NAME: Z12_1. Age of kids in the HH - (for each age group)] Base: If Off-panel respondents with children in the household (QHHSIZE_kids GE 1 AND S00=3 AND S19=1), ask question. If KP sample (S00=1-2 & S19=1), append from PPT0_1, PPT2_5, PPT6_12, PPT13_17 but if missing, re-ask question. Z12 [Q] [QAGEGROUP] How many members are there in each age group in your household? Type in the number for the answer. 1. 0 to 1 year old 2. 2 to 5 years old 3. 6 to 9 years old 4. 10 to 12 years old 5. 13 to 17 years old SCRIPTER: min.=1, max.=10; do not allow decimals Note this question does not appear in the Core profile. For Panel members it is collected as part of recruitment. SCRIPTER: SUM OF Z12 MUST EQUAL Z10, ELSE ERROR MESSAGE: “You indicated earlier there are [PIPE IN FROM Z10] people 17 years of age or younger currently living in your household at least 50% of the time. Please review your response(s) above.” [TABLE NAME: EMPLOYMENT STATUS] Variable name: PPWORK [S] Variable Text: Current employment status

Response list: 1. Working – as a paid employee 2. Working – self-employed 3. Not working – on temporary layoff from a job 4. Not working – looking for work 5. Not working – retired 6. Not working – disabled 7. Not working – other

Values must be assigned in the order below so that codes at the bottom of the table overwrite codes at the top: [TABLE NAME: Z17. Home rent/owned] Base: Total Qualified Respondents. If Off-panel, S00=3 & S19=1, ask question. For KP sample (S00=1 or 2 & S19=1), append from PPRENT but if missing, re-ask question. Z17 [S] [QOWN] Are your living quarters… Select one answer only. 1. Owned or being bought by you or someone in your household 2. Rented for cash


3. Occupied without payment of cash rent [TABLE NAME: Z18. TYPE OF HOUSE] Base: Total Qualified Respondents. If Off-panel, S00=3 & S19=1, ask question. For KP sample (S00=1 or 2 & S19=1), append from PPHOUSE but if missing, re-ask question. Z18 [S] [QHOUSE] Which best describes the building where you live? Select one answer only. 1. A one-family house detached from any other house 2. A one-family house attached to one or more houses (such as a condo or townhouse) 3. A building with 2 or more apartments 4. A mobile home 5. Boat, RV, van, etc. [TABLE NAME: Z230. Sexual orientation] Base: Total Qualified Respondents. If Qualified and Off-panel or KP (S00=3 & S19=1, or S00=1 or 2 & S19=1), ask question. QZ230 [S] Which of the following best describes how you think of yourself? Select one answer only. 1. Gay or lesbian 2. Straight, that is, not gay 3. Bisexual 4. Something else [TABLE NAME: Z20. Hours spent at TV on an average day] Base: KP qualified respondents (S00=1-2 & S19=1) with XCP0003=99 or Missing. All opt-in sample (S00=3 & S19=1-2) Z20 [NUMERIC ENTRY] QCP0003. Approximately, how many hours of television do you watch on an average day? _______ Enter # hours [RANGE: 0-24] DATA ONLY [NUMERIC] DOV_CP0003 – HOURS OF TV - AGGREGATE OF XCP0003 AND QCP0003 Instructions: IF XCP0003=0-24 THEN DOV_CP0003=XCP0003. IF XCP0003=99 OR MISSING THEN DOV_CP0003=QCP0003. 0-24 99. Refused/missing; re-ask in field Variable name: XCP0003 Type: Numeric Variable Text: Approximately, how many hours of television do you watch on an average day?

Response list: 0-24 99. Refused/missing; re-ask in field


[TABLE NAME: Z21. HOURS SPENT ON INTERNET DURING A WEEK] Base: KP Qualified respondents (S00=1-2 & S19=1) with XCP0005=999 or Missing. All opt-in sample (S00=3 & S19=1-2) Z21 [NUMERIC ENTRY, Range 0 to 168] QCP0005. In a typical week, about how many hours do you spend on the Internet for personal use? If none, enter “0”. If less than an hour in a week, enter “1”.

_____ hours spent on the Internet for personal use in a typical week DATA ONLY [NUMERIC] DOV_CP0005 – HOURS ON INTERNET FOR PERSONAL USE - AGGREGATE OF XCP0005 AND QCP0005 Instructions: IF XCP0005=0-168 THEN DOV_CP0005=XCP0005. IF XCP0005=999 OR MISSING THEN DOV_CP0005=QCP0005. 0-168 999. Refused/missing; re-ask in field Variable name: XCP0005 Type: Numeric Variable Text: In a typical week, about how many hours do you spend on the Internet for personal use?

Response list: 0-168 999. Refused/missing; re-ask in field

END OF QUESTIONNAIRE

GfK TFF Segmentation Questionnaire 3.6.17 · PDF fileTFF Fragrance Segmentaton Questionnaire...

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