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Transcript of GfK at Mobile World Congress 2015
1copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK at MWC 2015Understanding the mobile consumer in touch with the future
2copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Contents
Finding your place in a complex market
Understanding the mobile consumer
Your growth from knowledge
1
2
3
3copy GfK 2015 | Mobile World Congress | 2-5 March 2015
1 Finding your place in a complex market
4copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Businesses are facing significant challenges and opportunities
Consumer behavior is constantly evolving
5copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Mobile as a catalyst for change
Sales of devices 2011-2014
Sources GfK global sales value compound annual growth rate from 2011 to 2014
+65Globally Emerging
countries
+49
+110
Developed
world
As tablet sales explode mobile web becomes mainstream
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
2copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Contents
Finding your place in a complex market
Understanding the mobile consumer
Your growth from knowledge
1
2
3
3copy GfK 2015 | Mobile World Congress | 2-5 March 2015
1 Finding your place in a complex market
4copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Businesses are facing significant challenges and opportunities
Consumer behavior is constantly evolving
5copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Mobile as a catalyst for change
Sales of devices 2011-2014
Sources GfK global sales value compound annual growth rate from 2011 to 2014
+65Globally Emerging
countries
+49
+110
Developed
world
As tablet sales explode mobile web becomes mainstream
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
3copy GfK 2015 | Mobile World Congress | 2-5 March 2015
1 Finding your place in a complex market
4copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Businesses are facing significant challenges and opportunities
Consumer behavior is constantly evolving
5copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Mobile as a catalyst for change
Sales of devices 2011-2014
Sources GfK global sales value compound annual growth rate from 2011 to 2014
+65Globally Emerging
countries
+49
+110
Developed
world
As tablet sales explode mobile web becomes mainstream
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
4copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Businesses are facing significant challenges and opportunities
Consumer behavior is constantly evolving
5copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Mobile as a catalyst for change
Sales of devices 2011-2014
Sources GfK global sales value compound annual growth rate from 2011 to 2014
+65Globally Emerging
countries
+49
+110
Developed
world
As tablet sales explode mobile web becomes mainstream
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
5copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Mobile as a catalyst for change
Sales of devices 2011-2014
Sources GfK global sales value compound annual growth rate from 2011 to 2014
+65Globally Emerging
countries
+49
+110
Developed
world
As tablet sales explode mobile web becomes mainstream
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
6copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Rise of digital with growing number of touchpoints
Source GfK Roper Reports Worldwide 2013 consumer behavior and attitudes in 31 markets
The majority of people use more than one device to connect to the Internet
70
30
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
7copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Speed of technology innovation is accelerating
Businesses are driving innovationhellip hellipas are consumers
Source for Chinese data GfKrsquos retail sales tracking data 2013
Source for consumer opinion GfKrsquos consumer trends | consumers surveys aged 15 years and over | Report covers 25 markets worldwide 2013
Consumers increasingly
seek the ability to upgrade
their hardware
428different brands
offered smartphones
in 2013
360since 2011
36of global
consumers say
ldquoI look to buy new technology
products that can be
upgraded or uploadedrdquo
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
8copy GfK 2015 | Mobile World Congress | 2-5 March 2015
To succeed businesses need tohellip
Gain a ldquofull picturerdquo market view and granular consumer insights
to understand consumersrsquo demands and purchasing behavior today
and tomorrow
Translate these insights into action by converting big data into smart data
Apply proven market research approaches in innovative ways
covering all sources of relevant data to obtain the most holistic view
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
9copy GfK 2015 | Mobile World Congress | 2-5 March 2015
2 Understanding the mobile consumer
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
10copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Join us at Mobile World Congresshellip
Technology
trends and
forecasts for
2015-2016
Mobile
insights
Connected
car
hellipwhere we will provide a ldquofull picturerdquo view of the technology market
2014 global
point of sales
of digital
devices
Tech Trends
2015
Smartwatches
and fitness
trackers
Smart
home
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
11copy GfK 2015 | Mobile World Congress | 2-5 March 2015
+30 GfK experts will be available to help you make sense of
your mobile challenges
What mobile devices
are consumers
purchasing
Who and how are consumers
using my and my competitorsrsquo
mobile sites and apps
What is the latest
thinking in user
experience
How can we assess the
ongoing effectiveness of our
marketing activities
How can we identify what our
target groups want at each
experience point
Where should we position our
brand in this competitive market
place
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
12copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash point of sale insights
GfK Global Product Manager for
smart home products
Eva Harms
Languages Spanish English German
GfK Global Director for
telecom products
Arndt Polifke
Languages English German
GfK Global Product Manager for
wearables
Jan Wassmann
Languages English German
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
13copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash trends and forecasts
GfK Director at
trends and forecasting
Kevin Walsh
Languages English
GfK Director at
trends and forecasting
Gregoire Lemaitre
Languages English French
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
14copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Meet the experts ndash brand innovation digital and mobile insights
GfK lead for
mobile insights
Michael Grogan
Languages English
GfK Director for
digital research
Valentina Venkova
Languages English Russian
GfK Director for
brand and innovation for technology
Michael Plock
Languages English German
GfK lead for
brand and innovation for technology
Gavin Sugden
Languages English
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
15copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We are located in Hall 81 booth number 81F50
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
16copy GfK 2015 | Mobile World Congress | 2-5 March 2015
We look forward to seeing you in Barcelona
Where you can
leverage
the most
relevant data
to gain the
best insights on
what and why
consumers buy
to optimize
experiences
along the
journey
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
17copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Find out morehellip
Twitter GfK_en
Facebook GfK
LinkedIn GfK
Google+ GfK
Visit our MWC microsite
httpwwwgfkcommobile-world-congressPagesdefaultaspx
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
18copy GfK 2015 | Mobile World Congress | 2-5 March 2015
3 Your growth from knowledge
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
19copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Passion creativity and expertise for our clients across the globe
Best practice solutions
Customized solutions and
advanced research tools
Big data amp smart
analysis
Linking multiple
sources of data for
deeper insight and
more informed
decision-making
Global network
Global expertise and knowledge
exchange plus local know-how
Deep industry
knowledge
Industry specialists
who understand your
customers and the
challenges affecting
your sector
Qualitative specialists
International qualitative experts
working with clients
Thought leaders
Innovative thinking
insight and
opinion from our
experts
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
20copy GfK 2015 | Mobile World Congress | 2-5 March 2015
hellipenabling our
clients to create
winning strategies to
enrich consumersrsquo
lives
GfK Growth from Knowledge
Trusted for quality ndash for more than 80 years
13000+
passionate
experts
We are the
trusted source
of relevant
market and
consumer
information
Thought
leader in the
industries
we serve
We deliver
globally vital
insights into
local markets ndash
in 100 countries
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
21copy GfK 2015 | Mobile World Congress | 2-5 March 2015
Unable to attend
Receive our Mobile World Congress highlights report
Ensure you are up-to-date with what got everyone talking
Email MobileWorldCongressGfKcom to register your interest
bull Latest innovative devices
bull New companies to watch out for
bull Key cross-sector trends
bull Implications for you and your brand
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices
22copy GfK 2015 | Mobile World Congress | 2-5 March 2015
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions
More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This
allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using
innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive
edge and enrich consumersrsquo experiences and choices