2016 STRATEGY,

MARKETING &

BUDGET REVIEW

By WW Hospitality Marketing

The Essential

Guide for Your

WW Hospitality Marketing is GF Management’s one-stop marketing shop, a full service agency focused on providing

integrated, multi-channel marketing solutions for your property. With over 40 years of combined sales and marketing

experience, the team at WW serves as an extension of your company's sales and marketing team. Our goal is to help you

achieve top line revenues and bottom line results.

To assist with your 2016 budgeting process, WW has compiled a reference document which outlines important holidays,

sporting events, GF programs, and a comprehensive marketing collateral checklist. We encourage you to take advantage of

this information as you develop your marketing plans for the coming year.

Sincerely,

Candice + The Team at WW

OVERVIEWWe thank you for a

successful year and look

forward to working with you

in 2016!

ABOUT WW’S SERVICES

You’ll find that other agencies are pigeonholed. Defining themselves as digital, social or

creative media based. At WW Hospitality Marketing the lines are blurred. Rather than

limiting ourselves to one element of marketing and directing you elsewhere for another

component of your campaign – we do it all.

We’re your one stop, marketing shop and we have the service list to prove it.

◦ Market Research

◦ Advertising Campaigns

◦ Print Ad Layout

◦ Billboard and Large Format Design

◦ Brochures

◦ Direct Mail

◦ Logo Design

◦ Annual Report Design

◦ Catalog Design

◦ Sales Kits

◦ Menu Design

◦ Newsletters

◦ Point of Purchase

◦ Poster Design

◦ Ticket Design

◦ Sales Sheets

◦ Stationary Design

◦ Trade Show Graphics

◦ Website Design

◦ Direct E-mail

◦ Online Advertising

◦ Website Banners

◦ SEO Content

◦ Website Creation/Management

◦ Radio Scripts

◦ On Hold Scripts

◦ Press Release Campaigns

◦ Media Relations

◦ Event Planning and Promotions

◦ Photography

◦ Media Planning

◦ Media Buying

◦ Media Placement

◦ Promotional Products

◦ Social Media Management

◦ Complete Printing Services

THIS IS JUST A SAMPLING OF WW’S CAPABILITIES.

CONTACT US FOR A FULL LIST OF SERVICES.

HOLIDAY

& SPORTS

CALENDAR

For your reference WW’s Holiday and Sports Calendar will be provided to you

through email prior to the commencement of GFU

Events, holidays and sporting events can be used

as opportunities to increase your occupancy,

generate higher food and beverage revenues, or

for fun public relations promotions. Consider

implementing drink specials such as mint juleps

for the Kentucky Derby or a simple bar menu

during NFL games.

For your consideration, we would recommend allocating

funds for an email blast, 2 posters, and at least 250

flyers for each event you’d like to participate in. Please

note that throughout the year, WW extends special

packages for key events too! WW also sends out

holiday, event and sports reminders to our email

contacts. Sign up for our email blasts today, if you

haven’t already, at www.wwhospitality.com.

Below are promotional ideas that can be

applied to all holidays and events.

Food and Beverage Holiday IdeasBounce Back Coupons for Restaurant

Special Menu Item/Discount

Order Add-On Special

Complimentary Item with Purchase

Host a Cooking Class

Host a Public Dinner/Party

Host a Chef’s Table

Manager’s Reception with Special Item

Hotel Holiday IdeasOvernight Stay Packages

Special Event Booking Incentives

Offer Special Rates

GF STANDARD

OPERATING

PROCEDURES The essential list of GF programs

that can be used to increase sales.

The following is a list of important GF Management

sales and marketing program that should be

implemented on property to increase your sales,

catering and food and beverage business. With the

proper marketing and promotion of these events, GF

properties have seen great success.

For implementation of these events, please coordinate

with your property’s Regional Vice President and

contact WW Hospitality for any additional support.

WW can also assist with negotiating advertising,

developing media plans, creating proformas and

producing promotional giveaways for any event.

GF PROGRAMS1st Quarter

2nd-4th QuarterQuarterlyFebruary

March/AprilMay

JuneJuneJuly

November DecemberDecember

January Year RoundYear RoundYear Round Year RoundYear RoundYear RoundYear RoundYear Round

Once Per Month Once a YearOnce a Year

OpportunisticOpportunisticOpportunistic

Bridal Show*Bridal Show*Sales Blitz*Valentine’s Day*Easter*Mother’s Day*Enhancement ShowFather’s DayChristmas in JulyThanksgiving*Brunch with SantaHoliday CardsNew Year’s*Social MediaTrade showsSunday BrunchFun After Five*Manager’s ReceptionCatering/Wedding Menus*Wedding Room Block*Promotional ProductsPress Release*Familiarization Tour*Key Account Appreciation Event*Cupcakes and TeaCooking Classes/Chef’s TableWine Dinners

*Mandatory GF Item

MARKETING

COLLATERAL

CHECKLISTFor your reference, WW’s

Marketing Collateral Check-List

will be provided to you through

email prior to the

commencement of GFU.

If you require pricing, please contact

WW with a list of desired items

including quantities. Please keep in

mind that WW can work within any

budget, so if you want a service but

you are unsure what you can afford,

let us know, we can discuss all of

your options.

WW can assist with all of your

collateral needs. Don’t see an item

you need listed? Contact us today, at

215-972-2744.

Rack Card

Rack Brochure

Business Card Trip Advisor Card

Restaurant Menu Drink Menu

Did you know that we even have web services? We can help you with:

Responsive Website Design - an approach to web design aimed at crafting sites to provide an optimal viewing and

interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide

range of devices (from desktop computer monitors to mobile phones).

Vanity Website - a site designed by us, separate from a branded website. One that exemplifies the service and

experience your customers can expect at your hotel or venue.

Vanity Domain - a domain that is shortened or abbreviated to allow customers to remember your website. On your

marketing collateral you want a website that is short and sweet and most importantly can be remembered.

Website Hosting and Maintenance - Annual hosting and maintenance with us includes the hosting of your site on a

secure and reliable server, bi-annual web audits by our web team and updates to site content as you need them. If you

have an issue all you need to do is email web@wwhospitality.com!

Email Marketing - We also have an industry-leading set of tools to help your team execute even the most sophisticated

email programs. Built to handle the demands of automated, data-driven marketing, with toolsets for every role in your

organization — even your clients. The unique admin layer lets you easily manage everything from asset management to

roles and permissions. Managing a roster of clients has never been easier. Templated Emails | Bounce Back Design

Listserve and Website Integration | Analytics | Responsive Email Design | Automated Emails

WEB SERVICES

Responsive Design for Websites and Email

LET WW HELP YOU

BUDGET IN 2016Keep an eye out, we’ll be sending you

additional budgeting information

in the mail and through email.

Can’t wait?

Contact WW today!

Don’t forget to order your NFL promo package!

CONTACT WW

JENNIFER NORTON

Creative Director & Operations Manager

Email: jen@wwhospitality.com

Office: 215.972.2742

Fax: 215.972.2748

SLONE PORTNER

Client Relations & Account Manager

Email: slone@wwhospitality.com

Office: 215.972.2744

Fax: 215.972.2748

Whatever your marketing needs,

we’re here for you.

8 Penn Center, Suite 402

1628 JFK Blvd.

Philadelphia, PA 19103

www.wwhospitality.com