Getting the Social Out of Social MediaKaren Jeannette @kjeannetteAnne Adrian @aafromaa

Word Cloud of Co and Con Words

karen

Mass Audience or Mass of Niches?

Nebraska State Fair (Photo: Terri James)

What was one of the last things you learned?

What was one of the last things you learned?

Who or what was the source?

Did you seek it or was it referred?

Where did you find it?

Why did you need this new learned thing?

Why was it valuable?

Who determines the value of your information? How does it relate to them? Is it timely?

WhoWhat

WhenWhere

Why“Who, What, When, Where, Why… Every time”

– Melissa Rach, BrainTraffic Adventures in Online Content

http://www.flickr.com/photos/yourdon/2715599454/

Are we there? Dependable?

Are we there? Dependable?

Do we make it easy for people to find us and build relationships with us?

Do we make it easy for people to find our resources?

Will they see a connection with the information and the person to Cooperative Extension?

How are relationships retained?

How do you link and retain relationships in campaignsand events?

How do you link and retain relationships in campaigns and events?

Adding value and participants to an event (face-to-face) or online – by generating conversation ahead of time?

Social engagement before, during, and, after event

“Read-aheads” to drive interest and deepen knowledge

Let participants share and connect with each other

Links to presentations (Slideshare)

Linking and QR codes

Complete profile info

Reciprocal linking

What is an event?

http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/

What is an event?

Physical event (e.g. conference)

Webinar

New resource

Campaign

Planned or non-planned discussion (Twitter chats, Facebook chats)

Others

Social media is not marketing

Social media is social--

not another avenue for broadcasting

Social is small circles

Passions, Interest, Needs

Small circles in the open scales

How do we engage in small circles?

Twos-ees and Threes-ees?

Me, We, and the NetworkNational eXtension Virtual Conference 2012 Conference keynote presentation by Nancy White, Full Circle Associates http://learn.extension.org/events/47

How do we engage in small circles?

What are some approaches?

Is there a difference in organizational accounts and personal accounts?

Engagement/Connections

Are we adding value to where the conversation is taking place?

Engagement = Opportunities for amplifiers, advocates, and community members

How can we gain amplifiers, advocates, and community members?

How can we provide opportunities to invest in communities?

How can we become valuable members of communities?

Investment - Call to Action

http://www.eddmaps.org/

Polymath Quantum Computation Problem, January 2009

Tim Gowers asked if mass mathematics possible?

A difficult unsolved mathematical

Anybody in the world to contribute

27 people

800 comments

107,000 words

in 37 days

Solved the core and are higher level problemTEDxWaterloo - Michael Nielsen - Open Science

https://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#!

What are the investment opportunities?

Can they say, "I'm a part of that?"

Can they say, "I'm a part of that?"

Investment is a full circle.

Can we say, ”We’re a part of that?"

Can we say, ”We’re a part of that?"

What is the value of staying connected in the long-term?

What is the value of staying connected in the long-term?

Staying on the cutting edge.

Knowing people and ideas.New perspectives and contexts that help others.Allow for teachable moments.

As relationships grow, increase evaluation opportunities.

Transformed Educator

"To be a planetarium director, you need college, but if you build your own, you can run it!"

Frank Kovac

Extension resources, information, and people are not the destination

- they are a part of the journey.

(e.g. we are on their personal learning journey)

Are we even on the map?http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html

Network Literacy Blog: blogs.extension.org/militaryfamilies/

Webinars learn.extension.org/

Twitter @AleXNetLit

#NetLit

Getting the Social Out of Social Media

Karen Jeannette, Content Development Support@kjeannette, karen.jeannette@extension.orghttp://www.slideshare.net/kjjeannette

Anne Adrian, Social Media Strategist@aafromaa, anne.adrian@extension.orghttp://www.slideshare.net/aafromaa

And a special thank you to Maggie Lawrence, @BackyardWisdom Auburn University for contributing examples of engagement and participating in this session.

References

• Adventures in Online Content. (Webinar recording). Keynote speaker: Melissa Rach, Brain Traffic https://connect.extension.iastate.edu/p29894575

• How content is really shared, closed friends not influencers: http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/

• Me, We, and the Network (Webinar recording). Keynote speaker: Nancy White, Full Circle Associates http://learn.extension.org/events/47

• Backyard Wisdom. https://sites.aces.edu/group/backyardwisdom/default.aspx

• EDDMAPS example: http://www.eddmaps.org/

• TEDxWaterloo - Michael Nielsen - Open Sciencehttps://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#

• Blog post about using Pinterest: http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html

• Network Literacy Community of Practice: • Blog posts: blogs.extension.org/militaryfamilies/• Webinars: learn.extension.org/

Photo and image creditsExtension communicator sketch. Karen Jeannette

Word cloud: Wordle net, produced by Karen Jeannette

State Fair Photo: Terri James

What was the last thing you learned: http://www.flickr.com/photos/usarmyafrica/4567209649/

Who determines the value of your content (man with laptop)http://www.flickr.com/photos/striatic/447742374/

Link and retain relationships: http://www.flickr.com/photos/russfeld/4310226233/

Social Media is not marketing: http://www.flickr.com/photos/aafromaa/4476152633/in/photostream

What is an event? http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/