Getting your web video program rolling: pun intended
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Getting your web video program rolling: pun intended Alex Winkfield Videographer: College of Wooster @AlexWinkfield #WCS2
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Transcript of Getting your web video program rolling: pun intended
Getting your web video program
rolling: pun intended
Alex Winkfield
Videographer: College of Wooster
@AlexWinkfield
#WCS2
BACKGROUND:
- I’m Alex.
- I have a B.A. in Film Studies from THE Ohio State University.
- I interned with the Columbus Blue Jackets doing web video in college.
- I’m really into cycling.
- I married WAY up.
- I have been a dad for a month (book on perfect parenting drops in June).
Image credit to
cxmagazine.com
Image credit to
cxmagazine.com
“It doesn’t get any easier, you just go faster.” –Greg LeMond
I. Get started
Photo credit:
Elca.org
A. What are you willing to spend?
Photo Credit:
fineartamerica.com
-Camera
- Microphones
- Tripod
- Lighting
- Editing software
Camera
-Things to look for:
-HD video capabilities
-Audio monitoring
-DSLR Canon 7D New: $1,500 (body), starter kits on www.bhphotovideo.com sub
$2k (requires plug-in for audio monitoring).
-Want to upgrade? 5D Mark III $3,500 (body).
Photo: fdtimes.com
Microphones
- Shotgun and LavalierSennheiser MKE 400 $200
-Sennheiser ew100 series lavalier $800
Photo: bhphotovideo.com
Tripod
- Things to look for:
-Large range of height
-Leveling ball
Photo: bhphotovideo.com
- Magnus VT-4000 $150
Lighting
-Things to look for:
-Three-point lighting kit
Photo: bhphotovideo.com
-Lowell Basically 3 kit $934
-I have it, I don’t love it.-Lowell Blender 3 kit $1,500
-Weighs a lot less
-Adjustable light settings
*Chair not included
Editing Software
-Things to look for:
-Customizable settings
-Works with multiple codecs (H.264 very important)
Photo: bhphotovideo.com
-Adobe Premier $750 for Mac, $734 for PC
-Works very smoothly with other programs in Adobe Suite
-Final Cut X :-(
-It’s fancy iMovie
-Apple leaving professional-grade behind
So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
So let’s do the math
-Camera: $1,500-$2k
-Microphones: $1k
-Tripod: $150
-Lighting: $1k
-Editing Software: $750
-Other:
-Computer: $2k
-Employee: $30-50k/year
Photo: farisyakob.typepad.com
Total: $7,000
II. I have a video, now what?
Photo: commons.wikimedia.org
A. Hosting your video
Photo: play.google.com
Why YouTube?
-It’s free
-Your audience is familiar with it
-Lots of storage space
-Accepts lots of file types
-Easy to embed on your website
-Easy to caption
-Awesome analytics
-It’s free
B. Sharing your video
Image: esotech.org
III. How to Measure Success
A. Find the right cocktail
Photo: cuhkacs.org
This is the perfect cocktail. Always.
-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
-Can you be successful without going “viral”?
-How big is your target audience?
-How does it compare to other projects?
Things to consider…
-Average view duration
-Analytics are your friend!
How to Measure Success
What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
What Works?
-We have had success with…
-Videos to based on specific marketing goals
-Student life
-Outcome stories
-We have had less success with…
-Profiling faculty
-Videos about unique classes
-Videos over 2:30
Resources
-Bare Bones Camera Course For Film and Video by Tom Schroeppel
-Covers film/video basics
-Is totally awesome
-Editing training books
-Use programs affiliated with software company
-Look at what others are doing!
-Woman on Campus at Simmons
Thank you!
Questions, comments,
character assassinations:
- @AlexWinkfield
