Getting Your Startup Noticed
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In a sea of startups, how do you fight indifference and noise to get noticed by the press, by investors, by partners, by customers and by great candidates for your startup.
Transcript of Getting Your Startup Noticed
Founder Institute 2010
“The three things that will make your startup fail are [industry] indifference, [market] noise and [customer] inertia.”-Marcelo Calbucci
http://www.seattle20.com/blog/The-3-Things-That-Will-Make-Your-Startup-to-Fail.aspx
Fight Indifference & Noise
Why should I care? How’s this different?
Different Answers
Why should I care?&
How’s this different?
ProspectsCustomersCandidatesEmployeesInvestorsPartners
Press
PARTNERS
INVESTORS
PROSPECTS
EMPLOYEES
CANDIDATES
CUSTOMERS
PRESS
YOUR STORY
PR is all puffery"...I just didn’t see the point of PR. ...just focus on the product, just focus on the metrics and doing what’s right for users, and ... the story will tell itself.
-Greg Tseng, CEO of Tagged
…I don’t like to brag, and a lot of PR just seemed like puffery to me!...basically, every part of the business affects every other part. When you have good PR, it makes it easier to hire, which translates into building better products to get more users, to make more money, which then will get you more PR, let you hire more people, and so on and so forth..."
http://mixergy.com/greg-tseng-tagged-interview/
Maslow’s Pyramid of Needs
http://en.wikipedia.org/wiki/Maslow%27s_Pyramid
PressAwesome World-Changing
Patent-PendingRevolutionary Product
Great Story
My readers will read itand share!
5-Step Getting Noticed Strategy
1. SHOW UP
2. LISTEN
3. CONTRIBUTE
4. YOUR STORY IS ALIVE
5. BE PROACTIVE
Getting Noticed Tactics1. Build a social media
presence (Facebook, Twitter, Blog, Tumblr, LinkedIn, Google+)
2. Build two email list: insiders & outsiders and send monthly updates
3. Share, Re-Share and participate
4. Go to events5. Do send Press Releases
over the wire6. Experiment w/ cheap
advertising7. Build relationship w/
press & influencers8. Don’t forget ‘old world’:
direct mail, print ads, bus ads, radio, etc.
9. Give talks!10. Launch a ‘fun’ side-
product11. Figure what works for you,
but do something!
Recommend Reading
• Purple Cow by Seth Godin• Zag by Marty Neumeier• Made to Stick by Chip
Heath & Dan Heath• Different by Youngme
Moon
Thank you!
everymove.org
