Welcome toGetting your business online

Sam Shetty sam@nettschool.com.au

Agenda

■ About Nett School■ Some stats you should know■Domain names ■Hosting ■Web design ■ SSL certificates■ Email marketing ■ Conclusion

About Nett School

■ An initiative of Nett Magazine, Netregistry and PlanetDomain.

■Nett School is all about helping business owners understand and apply easy-to-develop online know-how, without having to be a tech wiz, or spending time and money you just don't have!

■Whether you're a business owner looking to take control of the digital world, or a specialist looking to hone your skills and understanding of the online business space - Nett School is there to help!

Online brochure24 x 7 sales staffGlobal reachLow setup costNo need to carry inventoryEveryone uses the internet

Why do I need a website?

Some statistics you should know.

Internet growth in Australia / Oceania

• Online shopping and classifieds account for 5.03% of all Aussie online traffic.

• 5.9 million Australians now shop online

• Nearly 80% of internet users have made a purchase online

■ *Hitwise Industry report for Shopping and Classifieds – December 2008

165.1% Increase of internet usage between 2000-2008*.

Top three reasons for shopping online.

■An average of 20.2 hours per month spent online

• Finding the best prices 83%• Being able to shop easily 82%

*Visa e-Commerce Tracking Survey Nov 2008

88% Say being able to shop at any time.

Ages of online consumers.

■ Aged between 45-54 17.89%■ Aged between 35-44 23.33%■ Aged between 25-34 21.55%■ Aged under 24 11.61%

Surprised? The over 50s are nolonger scared of the net! There is huge opportunity providing online services to this demographic.*Hitwise Industry report for Shopping and Classifieds – December 2008

25.62% Are aged 55 years and over.

Domain names

■What’s in a domain name ■Which domain name is right for me ?■Why do I need to register multiple domain names ?■What is a value of a domain name?■What do I need to consider while registering a domain ?

Hosting

■What is Hosting ?■ Types of Hosting ?■What to consider while deciding on a hosting provider?■ Local hosting /overseas hosting ?

Problems & Concerns

■Why some customers have problems and concerns with having a website

» It’s too expensive to build a website» I don’t know is can update my website » I don’t know what to put on my website» I want it to look nice» I do not know HTML

Choosing a web designer

■Do I get FTP access ?■ Can I move my website across to another provider ?■Do I own the website and the backend system ?■ Can I update my website on my own ?■Do I have pay for website support ?■Will my website be SEO friendly

Types of website

■ Static website ( $ 500 to $ 1500) ■ Content management system ( $ 2000 to $ 8000)■ E commerce website ( $ 3000 to 10,000)■ Blogs ( $ 1000 to $ 3000)■Mobile websites ($ 1000 to $ 15000)

Ways of getting a website designed

■Get a family friend to do it■Use site builder tools which come free with hosting ■Use a professional site builder tool■Hire a web designer

Website Options

■ Site Builder ■ Storexpress ■ Professional Templates ■Open source Technology

SSL certificates

■What is an SSL certificate?■What is difference between Shared & dedicated SSL?■Do I need an SSL certificate?

Email marketing

■What is Email marketing ? E-mail marketing is a form of direct marketing which uses

electronic email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.

■Why cannot I use my email account to send my marketing messages?

Why do customers click through?

• Written copy 40%• Subject line 35%• Compelling offers 33%• A single large image 12%

■ “Email Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior," ■ based on a Jupiter Research/IPSOS survey”

• Multiple smaller images 40%• Search box within email 35%• Text-only email 33%

54% Said it was the Products or Services featured.

1,166 consumer recipients were surveyed on what prompted them to

open and respond to email marketing messages*

Marketers surveyed for their most important advertising tactic *

■ Search marketing 61.7%■ Display ads 36.2%■ Ad networks 31.9%■ Contextual marketing 27.7%■ Traditional direct marketing 27.7%

* Source: Datran Media, February 2007

83.2% Email is the most popular marketing strategy.

Some statistics you should know.

■ The most popular online activity!

91% of internet users aged between 18 and 64 years use email.

DIY Email Marketing

■ Easy to use ■ Low monthly fees ■ Email tracking ■ Templates ■Website Integration■Mailroom

What should my budget be ?

■Domain names from $25 to $100■Graphic design from $ 0 to $1500■Website development $ 0 to $10,000■Web Hosting $10 to $ 200 per month ■ Email marketing $15 to $100 per month■Google Adwords ■ Search Engine optimisation

Conclusion

■Do I know enough ?■Q&A

■ THANK YOU

■ Sam Shetty sam@nettschool.com.au