Getting your app ready for Black Friday and Cyber

MondaySarah-Jane Morris, Developer Community Lead, Apps @ Shopify

But wait… what is Shopify?

🚫

• A cloud-based, multi-channel commerce platform

designed for small and medium-sized businesses • 500,000+ merchants on our platform (not including free

trials) • Merchants in 175 countries

What we are…

Don’t forgot about our sweet new Chip and Swipe Reader for Shopify POS 🔥

A lil’ namedropping

A lil’ namedropping

What exactly are Shopify Apps then?

🤔

Shopify’s App Store

Our goal?

Help merchants customize Shopify to meet 100% of their needs.

What kinds of apps truly benefit merchants?

4 Average number of apps

used by Shopify merchants

41% Of our app developers run their

business solo

They both need all the help they can get!

Our goal as a company?

Take the path that leads to more entrepreneurs.

Our annual stress test - BFCM! (Black Friday, Cyber Monday)

220% $6.25BBFCM Fun Facts from 2016

more sessions* spent*

3x 30%more orders for Shopify merchants more sales from multi-channels

* data collected by Adobe Digital Insights

📱 🎁

BFCM Trends for 2017*

more mobile conversion research starting earlier

integrating offline and online

🙌convenience factor

🏬“* from Shopify blog post “Black Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts”

True now, even more true during BFCM

SUPPORT IS QUEEN 👑

• Ways to proactively prepare for support:* • Set-up text expanders with common support responses. • Pre-write email responses for common app issues. • Send check-in emails to merchants during quiet times.

* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”

SUPPORT IS QUEEN 👑

• Ways to encourage self-support:* • Create documentation that merchants can use to help

navigate and solve their app issues. • Update copy and prompts within the app to help guide

merchants through functions and steps that frequently

result in support needs.

* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”

SUPPORT IS QUEEN 👑

• Ways to add more empathy to support responses:* • Make response times a fast as possible to reduce

merchant anxiety. • Use bots or automated tools to speed up response times. • HelpDesk is an SMB solution that can help scale support

for apps

* Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”

Make a merchant’s life easier during BFCM, expect more merchants to hear about your app 🎉

• Get started building apps for us! http://developers.shopify.com • Our app store: https://apps.shopify.com/ • Our BFCM guide: https://www.shopify.com/bfcm • My twitter account: @SarahJaneMorris • My current fave Insta: @VegasStories

Resources

Vegas the Turkish Pomeranian!

Thanks! @SarahJaneMorris

@ShopifyDevs