Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.
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Transcript of Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.
![Page 1: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/1.jpg)
![Page 2: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/2.jpg)
Getting you into the game
![Page 3: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/3.jpg)
Presentation by
L. Jason Sparks
Dallas Mathis
Amy Conner
C. E. O.s
![Page 4: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/4.jpg)
Founded in 1881
100,000 cameras by 1896
Outlets in France, Germany, Italy, U. S., U.
K. and more by 1900
Products sold in over 150 countries today
Achievements in
Business
![Page 5: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/5.jpg)
Achievements in
BusinessIndustry leader
Over 5000 engineers and
scientists employed
Over 600 Ph. D.s
R&D labs around the word
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Achievements in
Business$14.69 billion in 1999
Market versatility
Cornered 3 key markets:
1. Devices Market- cameras, scanners, etc.
2. Services and media- films, online services, etc.
3. Infrastructure market- imaging software, wireless imaging protocols
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4 Busines
s Principle
s
1. Mass Production at Low Cost
2. International Distribution
3. Extensive Advertising
4. Focus on the Customer
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Video Game Industry$6.3 billion last year
Gaming Industry to out perform domestic box offices this year
More than 50% of Americans play video games regularly
![Page 9: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/9.jpg)
Video Game IndustryPersonal
Computer Games89% of teens use PCs
multiple times per week
50% of households have computers
Over 65% of households with PCs purchase PC
games
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Video Game IndustryPersonal
Computer Games
6 of the 17 top selling games
for February
2001 were
customizable
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Customizable PC Gaming Software
![Page 12: Getting you into the game Presentation by L. Jason Sparks Dallas Mathis Amy Conner C. E. O.s.](https://reader030.fdocuments.us/reader030/viewer/2022032708/56649e625503460f94b5ed5d/html5/thumbnails/12.jpg)
Product SpecificationsInitial product launch 4 CD-ROM set including Image formatting
software & 3 customizable
games
Initial Price $69.9
9
Scheduled
Release 8/02
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Product SpecificationsSupplementa
l product launch
DVD Deluxe 3 DVD-ROM set including gaming and
imaging software + additional DVD-ROM of preformatted
custom images
Initial Price
$79.99
Scheduled
Release 10/02
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Product SpecificationsSupplementa
l product launch
Custom Gamer Starter Kit including 4CD-ROM set, digital camera, small tripod, green-screen backdrop,
an additional CD-ROM of images, and a u-net
membership
Initial Price $169.
99
Scheduled
Release 11/02
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Target Market
Market B:
Young children ages 4-
10
Primary Market: young
men ages 16-24Supple
mental Market
A: young women 15-22
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Disc 1 Fully
customizable tennis game
Features customiz
able characte
rs, courts,
maneuvers, rules, sounds,
and online
doubles
Product specifications
Specific Target Market 18-27
age men
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Product specifications
Disc 2 Fully
customizable
Action/ Adventure gameTarget Market men 15-22 years
old
Features customizable level layout, characters, plot, and maneuvers
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Disc 3 Fully
customizable Aerial racing gameTarget Market women 14-21 years old
Features customizable racing environment, pilot, vehicle/ insect, and maneuvers
Product specifications
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Product specificationsDisc 4
Kodak’s Image
formatting
software
Assigns interaction and
movement traits
to virtually
any image, formats
the image to be
played in U-soft games
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Distribution
ConcernsNew York,
L. A., Chicago, Miami, Tampa, Atlanta,
other major cities
Electronics Boutique,
Media Play, Best Buy,
other specialty stores
UPS Ground
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Initial Advertising PlanMagazine
spots, online
banners, point of
purchase display, spots on
other
software sales word of mouth, magazine features,
TV spotlights
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Budget
for Initial Release
Test Marketi
ng $100,00
0
Software
Engineers
$1,500,00
Other R&D
Expenses
$725,000
Physical Producti
on $1,570,0
00
Distribution
$350,000
Advertisement
$495,000
Total Total $4,740,000$4,740,000
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Questions???