Referred to as Much Concerning Marketing Real Estate Is Valuable
Getting to Valuable: Real Ways to Create Real Value
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Transcript of Getting to Valuable: Real Ways to Create Real Value
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Getting To Valuable: Real Ways to Create Real Value
By Zee Spencer
LeanDogA N A G I L E S O F T W A R E S T U D I O
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Pretty != Valuable
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Expensive != Valuable
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Usable != Valuable
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Real Definitions(OK... So I just used Google. But I swear they’re real!)
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• The regard something is held to deserve; the importance or preciousness of something
• Somethings material or monetary worth
• Somethings worth compared to the price paid or asked for it
• The usefulness of something considered in respect of a particular purpose
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Valuable == Relevant, Important, and Useful
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To Whom?
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To an Individual?
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To Society?
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To a Business?
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Yes.
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What is Valuable to a Business?
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Whatever the owner(s) say is!
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Making Money
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Fulfilling Their Purpose
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How Do Businesses Get Their Value?
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We have an economy where we steal from the future and
sell it to the present. Then we call it GDP -- Paul Hawken
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Vision, Execution, Luck
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(Mostly Luck)
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Stop HuntingStart Farming
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Recognize Interdependence
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Interdependence?!?!?! On WHO!?!?!?!?!?
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Individuals
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EmployeesCustomers
Trainers
Board MembersCommunity
Leaders
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And Groups
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GovernmentsCompetitors
Communities
Activist Groups Talent Pools
Colleges
Unions
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And Other Things
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Laws of Nature
Natural Resources
International Relations
Economies
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Some Examples
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Whole Foods
Toms Shoes
Nike Leandog
Apple
Lending Club
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What Can We Do?
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Make Stuff That Matters
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Learn Like The Wind
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Tie Learning to Doing
Make Learning Pervasive
Make Learning Cheap
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Own The Whole
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Hold Yourselves Accountable
Expand the Pie
Find Phoenixes
Reveal Hidden Costs
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Some Giants Whose Shoulders I Stand On
Daniel Pink
Saul Kaplan
Jerry Weinberg
Umair Haque
Curtis Faith Jeff Patton
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Peter Checkland
Deb Scofield
Matt VanVleet
Bob Myers
Jim King
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