Getting to the Gmail Inbox: Gmail Deliverability
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Transcript of Getting to the Gmail Inbox: Gmail Deliverability
by…
Getting to the
Inbox!
As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide.
InboxSpam Folder
A few things you need to know…
Google makes NO apologies for being aggressive with their filtering.
Gmail actively and intentionally filters messages.
If users aren't engaging with your emails, more of your messages will wind up in the spam folder.
Here are a few things you can do to improve your results with
specifically!
1Make sure all users are opt-in.
Confirmed opt-in is even better.
2
Publish and maintain and clear and simple unsubscribe process.
3
Consider including quick action buttons in your email messages.
4Run frequent re-engagement
campaigns and remove subscribers who haven’t opened an email or clicked on a link within a certain
period of time.
5
Be very careful if you're promoting affiliate offers.
6
Do not use link shorteners.
They have been abused by spammers and tend to have an Unfavorable perceptionwith the ISPs.
7
Be aware of your
ESPs reputation…
if you're not sending through
your own IPs and sending domain.
8
9
Follow Gmail's best practices at all times.
And to download the Gmail Best Practices Checklist
For more information on getting to the
Inbox!
Visit: www.EmailDelivered.com/gmail-inbox
