Getting the Right Title, Description and Category for

Your Ebook

Whether or not your ebook will sell in large part comes down to the

title, the description and the category.

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• A stellar TITLE will move thousands of copies

• A great DESCRIPTION should make your eyes pop out with excitement.

• The CATEGORY is critical because it helps you connect your ebook with the right audience

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Here’s how to come up with a stellar title, a great description and a category that facilitates sales.

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Coming Up with a Great Title

• It is the most important sentence in your entire

ebook.

• When writing your title, think of it as a process.

• Start writing titles as soon as you begin your ebook.

• Don’t commit to a title until the very end.

• Write them down as they come to you.

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• Try to involve other people in the title choosing process.

• Treat coming up with a title as a long-term brainstorming process.

• Look through stores like the Kindle ebook store.

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Getting the Description Right

• The description writing process should start early on.

• Start to collect a swipe file.

• Come up with a few different ways to approach the

description.

• Ask your friends which one is the most compelling.

• Focus on the first sentence.

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• Try to get testimonials

and/or editorial reviews.

• Reference your

swipe file often.

• Never steal words, but don’t be afraid to steal ideas.

• Copy what made other ebooks successful.

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Picking the Right Category

• Pick the category that gives the highest chance of ranking

• Your category needs to be relevant to what your

ebook is about

• Choose the one that gives you the highest chances of

breaking the top charts.

• Take a look at the other ebooks in the categories you’re

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• Slow categories work only if you have an extremely strong marketing engine.

• See what your competitors are doing and do the same.

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Get these three things right, add in a stellar front cover and a strong marketing plan

and you’ll be off to the races.

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