Getting the most out of ENERGY STAR® partnership

July 17, 2012

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ENERGY STAR Overview •  Voluntary, public-private partnership •  Recognized, trusted symbol •  Credibility of EPA and DOE; enhanced

testing and verification through 3rd party accredited labs

•  Program Goals: –  Reduce energy use –  Reduce greenhouse gas emissions and other air

pollutants

•  Vast network of Partners (nearly 20,000) •  Large savings (as of March 2012):

–  saved Americans ~ $23 billion on their utility bills –  avoided 210 million metric tons of greenhouse gas

emissions = to annual emissions of 41 million passenger vehicles

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ENERGY STAR Network

•  More than 700 utility and state energy efficiency program sponsors promoting ENERGY STAR to households nationwide

•  More than 2,500 retail partners •  More than 1,700 manufacturers •  More than 5,500 home builders •  More than 5,700 commercial buildings and

industrial plants •  More than 2,800 other partner types (e.g., HERs

raters, service & product providers, lenders)

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Portfolio of Strategic Investments

Define, educate, and promote cost-effective energy savings through a single designation: ENERGY STAR

•  Residential initiatives –  Efficient products –  Existing home efficiency improvements –  Efficient new homes

•  Commercial initiatives –  Efficient products –  Existing building efficiency improvements –  Efficient new construction

•  Industrial initiatives –  Industrial Focuses –  Energy Performance Indicators

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Market-Based Strategies Tailored for Each Sector

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The Power of the ENERGY STAR Brand

All respondents: 100%

Aware: 84%

Purchased: 78%

Knowingly Purchased: 44%

Would Recommend/Loyal: 32%

Source: Consortium for Energy Efficiency (CEE) Household Survey, 2011

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Why ENERGY STAR Works

•  Credible – recognized, trusted symbol – government backing provides objective, third-party information upon which businesses and homeowners can make informed decisions

•  Market-based – program works to identify market barriers to broader adoption of energy efficiency and develop strategies and related tools for overcoming barriers to alter decision making for the long-term

•  Financially smart – consumers can save money on utility bills and businesses can make money selling efficient products and services

•  Environmentally beneficial – reducing energy consumption helps individuals reduce their carbon footprint, organizations meet corporate sustainability goals, and states and utilities meet local mandates to reduce greenhouse gas emissions and control air pollutants such as mercury, SOx and NOx

Ways to Get Involved

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Become a Partner!

•  Energy efficiency program sponsors (e.g., utilities, non-profit organizations)

•  Commercial buildings & small businesses (e.g., schools, houses of worship, offices)

•  Service and product providers (e.g., energy service companies)

•  New home builders and raters

Find all the categories at: www.energystar.gov/join

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Enhance your marketing efforts by Co-branding

•  Partners have access to high-resolution ENERGY STAR marks through their “My ENERGY STAR Account” (MESA) at www.energystar.gov/mesa.

•  Partners must adhere to the logo use guidelines at www.energystar.gov/logouse

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Get Involved in National Campaigns Change the World, Start with ENERGY STAR •  National social marketing campaign call to action

to combat global warming Opportunities for involvement •  Join/Lead the movement as an ENERGY STAR

pledge driver •  Participate in the ENERGY STARs Across America

Event Series •  Promote Team ENERGY STAR

Other National Campaigns (Commercial and Industrial Sectors)

•  The National Building Competition •  The Low Carbon IT Campaign •  ENERGY STAR Challenge for Industry

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Change the World, Start with ENERGY STAR Resources

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Link to or Host ENERGY STAR web tools

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Promote ENERGY STAR Certified Products with Incentives or Education

•  Appliances: Clothes Washers, Dehumidifiers, Dishwashers, Freezers, Refrigerators, Air Cleaners, Water Coolers

•  Consumer electronics: Audio/Video, Battery Chargers, Computers, Cordless Phones, Displays, Imaging Equipment, Set-Top Boxes, Telephony, TVs

•  Heating and cooling: Central AC, Boilers, Furnaces, Heat Pumps, Room AC, Ventilating Fans

•  Home Envelope: Home Sealing, Roof Products, Windows/Doors

•  Lighting: CFLs, Decorative Light Strings, Integrated LED Lamps, Luminaires

•  Plumbing: Water Heaters

Visit: www.energystar.gov/testingandverification www.energystar.gov/purchasing

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Share ENERGY STAR Fact Sheets and Publications with Customers and Staff

www.energystar.gov/publications

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Use Benchmarking to Understand your Building’s Energy Use and Promote the Use Among Customers

Medical Offices Office Buildings

Hospitals

Warehouses

Dormitories

Supermarkets

Courthouses

K-12 Schools

Bank/Financial Institutions

Hotels

Wastewater Treatment Plants

Retail Stores

Houses of Worship

Data Centers

Senior Care Communities

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•  Take advantage of ENERGY STAR resources and strategic intelligence to reduce time/expense and increase effectiveness of energy efficiency programs

•  Increase customer satisfaction by aligning with a powerful “brand”

•  Reinforce positive business image

•  Develop strategic alliances through extensive partner network

•  Contribute to a greater good!

Key Takeaways

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Useful Links

•  www.energystar.gov •  www.energystar.gov/nationalcampaigns •  www.energystar.gov/training •  www.energystar.gov/DIME •  www.energystar.gov/homes •  www.energystar.gov/benchmark •  www.energystar.gov/guidelines •  www.energystar.gov/newbuildingdesign •  www.energystar.gov/challenge •  www.energystar.gov/industry

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Questions?

Hewan Tomlinson Environmental Protection Agency

Tomlinson.hewan@epamail.epa.gov 202-343-9082

Nora Lovrien Buehler Midwest Account Manager Nora.lovrienbuehler@icfi.com

202-862-1589