Getting The Links That Matter - Patrick Moogan
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Getting the Links that Matter Patrick Moogan Pin Digital Ltd
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Transcript of Getting The Links That Matter - Patrick Moogan
Getting the Links that Matter
Patrick MooganPin Digital Ltd
Link Building Strategy
How to Get Difficult Links
Link Building Techniques
Q&A
WHAT WE WILL COVER
LINK BUILDING STRATEGY
List your Techniques
List your Assets
Choose your Techniques
Schedule your Time
Go Get the Links
List EVERY Link Building Technique you know
LIST YOUR TECHNIQUES
Web PropertiesInfluential Staff
MoneyStock/Products
Discount VouchersCurrent Top Pages & Content
& more…
LIST YOUR ASSETS
WHAT GIVES YOU AN ADVANTAGE?
CHOOSE YOUR TECHNIQUES
FACTORS FOR CHOOSING TECHNIQUES
Type of Links Needed
Timescales
Competition
CHOOSE YOUR TECHNIQUES
WHAT TYPE OF LINKS DO YOU NEED?
Brand Building
Homepage Deep Links Homepage Deep Links
Keyword Driven
CHOOSE YOUR TECHNIQUES
DOES GOOGLE SEE YOU AS A BRAND?
CHOOSE YOUR TECHNIQUES
WHAT ANCHOR TEXT DO YOU HAVE?
Source – SEOmoz Open Site Explorer
CHOOSE YOUR TECHNIQUES
HOW MUCH TIME DO YOU HAVE?
Get the Quick Wins done firstTime determines Techniques
Best ROI for your time
CHOOSE YOUR TECHNIQUES
WHAT IS YOUR COMPETITION LIKE?
Big Brands & Strong SEO
Long Tail Strategies Branded Links
CHOOSE YOUR TECHNIQUES
WHAT IS YOUR COMPETITION LIKE?
Few Brands/No Market Leader
Broad Keywords Long Tail StrategiesBranded Links
Become THE Market Leader!
SCHEDULE YOUR TIME
PLAN AHEAD
HOW TO GET DIFFICULT LINKS
Use your Assets & USPs
Get yourself Noticed
Build a Relationship
(In a good way!)
USE YOUR ASSETS
Make your USPs clear on your site
Tell people why they should link to you
GET YOURSELF NOTICED
Phone call Direct emailBlog commentsTwitterSend them traffic
GET YOURSELF NOTICED
Be Personal – use their nameGood Subject Line
Mention something SpecificExplain how you can help them
Appreciate their timeUse your location if relevant
BUILD A RELATIONSHIP
They are a real person
Respect their time and effort
Always reply to them – even if they say no
They can help you in the future
LINK BUILDING TECHNIQUES
USING DISCOUNT VOUCHERS
Find Universities
Contact them & Offer a Discount Voucher Ask for a Link in Return
LINK BUILDING TECHNIQUES
MAKE ALL YOUR LINKS COUNT WITH WP
Export all your Links from Yahoo
Convert them into an RSS FeedUse www.hostmyrss.com or code yourself
LINK BUILDING TECHNIQUES
Install Index Checker WP Plugin –
www.indexingtool.com
Only non-indexed links will be displayed
Has a few applications• Ezinearticle Authors Feed• Social Media Feeds• New News/Product Feed from your site
LINK BUILDING TECHNIQUES
GUEST BLOGGING
Outsource content writing
Easy links back from quality blogs
Scrapers often pick up your content
Most type of links are possible
Find a good service – www.blogsynergy.com
LINK BUILDING TECHNIQUES
CUSTOMER LINK BUILDING
Add a field for…
•Do you have a blog or website?•Are you on Facebook?•Are you on Twitter?
Follow up with a discount for a review (link!)
SUMMARY
Make sure you have a Plan
Use your Assets and USPs
Choose your Techniques Carefully
Go and do it!
