“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012
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Transcript of “Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012
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Getting the Best
vQuotient
Randy Hinrichs, CEO August 21, 2012
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What is vQ?
“Virtuality” is where the
virtual and reality are intertwined.
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vQ =
includes the broad ability to reason, form concepts, and solve problems using unfamiliar information or novel procedures in virtuality.
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Ga
Gs
Gc Gt
Gv
Gq
Gsm
Grw
Glr
Gf
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3D is our natural
interface
Ubiquity is a key driver
Immersive surfaces are
imminent
Today, we live in the data
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•David Metcalf, UCF
digpen.com
CRESST at UCLA
Chuck Hamilton, IBM
Watley @ BreakAway Games
Sam S. Adkins, Ambient Insight
Burnes Hollyman
Claude Comair
Ross @ Microsoft
Clark Aldrich
UW, ischool
SINCE we are always on
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AND WE ARE BECOMING
Fully immersed
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Observe how we have
Converged So far
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And how Convergence
is
An
Ecosystem
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http://venturebeat.com/2012/05/30/ mary-meeker-internet-trends-2012/
vQuIZ
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Internet Growth
• How many Global Internet users are there, approximately? – 2.3 B
• What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121),
4) Russia (55), 5) Nigeria (45)
• What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%)
• What is the growth rate? – 8%
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Mobile • What is the number of global mobile 3G
subscribers? – 1.1B
• What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth)
– 2) Japan (122, 95% Penetration, 9% Growth)
– 3) China (57, 6% Penetration, 115% Growth)
– …
– 7) Brazil (41, 17% Penetration, 99% Growth)
– 8) India (39, 4% Penetration, 841% Growth)
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Which iDevice is the “breakaway” device?
• A) iPod b) iPhone c) iPad vQ
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Which gaming device, iPhone or Android, has ramped up fastest?
Android 4X Faster vQ
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When did mobile internet usage surpass more highly monetized
desktop internet usage?
May 2012 vQ
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“Are telephones ubiquitous?”
“Yes, telephones are ubiquitous?” vQ
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Where do people spend their virtual time?
• (a) Print
• (b) Radio
• (c) TV
• (d) Internet
• (e) Mobile
• 7%
• 15%
• 43%
• 26%
• 10%
vQ
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history
research
experience
envisioning
What drives
the vQ?
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is knowing
how humans build
emotional
experience.
vQ
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is knowing how to
tell stories that
provoke action.
vQ
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is knowing how to
build the hero’s
journey.
vQ
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is knowing how to scale our
learning.
vQ
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is knowing how to digitize
ourselves.
vQ
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VQ = avatar Development
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Actroid: Repliee
MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research. Interaction Studies, 7(3), 297-337.
VQ = knowing BOUNDARIES
The “Uncanny Valley”
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Web Access Engagement
Imagination Measurement
VQ = avatar REQUIREMENTS
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People make to previous expectations
equally to avatars as people
or programmed agents.
Avatars experience what people do in
….
more to the avatar than the real person.
Blascovich and Bailenson, 2011 By GravityDesignStudios.com
VQ = avatar PSYCHOLOGY
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VQ = Tracking Daily Progress
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Courtesy of T2 PTSD Island in Second Life
VQ = Using Mentor Networks
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vQuIZ
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VQuiz
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HMDs
virtual reality applications
1968
VQuiz “Head Mounted Display”
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MUDs & MOOs
text based virtual worlds
1975
VQuiz
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Tron
CGI based full length motion picture visualizing
immersion
1982
VQuiz
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Habitat
on-line commercial game-based virtual world connecting
avatars
Lucas Films 1986
VQuiz
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Snow Crash
In 1992, Neal coined the term “M_________”
succeeding the vision of
the Internet
Metaverse
VQuiz
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Alpha
World combines social &
“c_______ c_________”
to enable
engagement in 1995
content creation
VQuiz
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Second Life
In Sept 2005, how much did SL
report in commercialized
digital goods alone?
$3,596,674 USD VQuiz
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Open
Source 2007
What did open source do to programming development?
decentralized it
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= Where are we Going from
here?
vQ
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let’s start with wearable
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any object is digital
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any object is addressable
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any surface is computable
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any library is accessible
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communication is transworld
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sensors are embedded everywhere
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holograms are virtual and real
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surfaces are outdoors and indoors
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infrastructure is integrated
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we think it and it happens
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we move, our virtual body reacts
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we reach through data
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our avatars inherit vDNA
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our cities are virtualized
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and nano meets bio
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1. your “g”
2. immersion
3. engagement
4. virtuality
5. convergence
6. “v” market
7. social psychology
8. cloud applications
raise your VQ by advancing your
knowledge in:
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vQuIZ http://www.orionrevolution.com/SiteHome/home%20pics/imaginary.jpg
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Eye Poppers
• Who added 17M new users in 7 Days? – www.viddy.com
• Who drove 46M downloads per day
–Apple App Store
• Who has 470M monthly unique users, the big daddy?
–Wikipedia
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Re-Imagination
• In what year did mobile phones surpass land lines? After 125 years? – 2002
• What mega-information company just went out of print? After 244 years? – Encyclopedia Britannica
• In what year did internet surpass newspaper ad revenue? After 305 years? – 2010
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Images of the Past?
What are these now?
Not Phones, but
Connectivity
Not Facebook Timelines, but
Virtual Residence
Not Twitter, but
Flipboards
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2002
2004 2011 2012
1997 1995
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2b3d offices are green
They exist only in virtuality