Getting started with Twitter for business
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Transcript of Getting started with Twitter for business
@billpowell
www.facebook.com/serifgroup
Whatchu talkin about?
1) Why social?
2) What is Twitter?
3) Listening
4) Walk-through
5) Resources
6) Q&A
WHY SOCIAL?
Conversation Prism
Talk with, not at.
PUBLIC RELATIONShips
Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray
Advertising Demands ATTENTION
NOW: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
THEN: Awareness
SOCIAL NETWORkINg
ISN’T NEW.BUSINESS LUNCHES ExCHANgINg CARDS
NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
Have reasonable expectations.
Don’t expect immediate results.
getting toknow you.
It’s a process of buildingrelationships. Twitter is just
one of many tools.
Hard work(but not hard to do)
thank you @bethharte
1) Like sending short emails
2) Takes time—every day
3) Often overwhelming (if not managed properly)
4) Rewarding personally and professionally
Twitter is:
1) for everyone
2) Difficult
3) The answer
4) good if you’re not a people person
Twitter isn’t:@ivybean104
Creators
Critics
Collectors
Joiners
Speculators
Inactives
@theconnerCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
Cisco responded:
Twitter lingo
tweet Dm
link shorteners
@ reply #Hashtags
RT
What to tweet?
Tips
funny
Responses
Opinions
Ads
Stupid
1) Twitter Search2) google Alerts3) facebook Search4) Industry Blogs
LISTENINg
Twitter walk-through
1) Be authentic
2) find your voice
3) Interact
4) Choose a good avatar
5) Leaving a legacy
6) Compliment your offline brand
Twitter is about conversations.
1) Set up monitoring
2) Establish your voice
3) Desktop or web client
4) Help others and interact
Actions to take:
Questions