Getting started with save local

Have you heard the one….

2 © Constant Contact 2012

Is there really such a thing as a “good deal?”

YES!

When you’re in control, it’s your deal, your way!


• What are deals? Why do

a deal?

• What is SaveLocal?

• Before the deal

• During the deal

• After the deal


What is a deal?

Deals allow customers

of your business to

enjoy a product or a

service at a discount.


Why do a deal?

Attract new customers

Turn into repeat

customers


A new tool with powerful features that connect you with new customers and keep them coming back.

Your deal,

your way

Reach new and

existing customers

Track your

success Ridiculously

affordable


Deal pricing –

other deal providers

CUSTOMER PAYS

$15

CUSTOMER GETS

$30

DISCOUNT OF

50%

YOUR TAKE $7.50

SOME DEAL PROVIDERS CAN

TAKE UP TO 50% OF WHAT

THE CUSTOMER PAYS

DEAL PROVIDER TAKE

$7.50

CUSTOMER PAYS YOU PAY*

$1 - $19

$20 - $49

$50+

$1

$2

$3

T I E R 1

T I E R 2

T I E R 3 * PER DEAL PURCHASED

CUSTOMER PAYS

$15

CUSTOMER GETS

$30

DISCOUNT OF

50%

YOUR TAKE $14.00

$1.00 TIER 1


Deal pricing –

other deal providers

Other pricing considerations

Q: How do you get paid?

A: Through your PayPal account.

Q: When do you get paid?

A: Immediately! As soon as the

customer purchases the deal,

the money is transferred to you.


Deals are free to send.

• What are deals?


• Before the deal


Elements of a successful deal

• The deal goal

• Types of deals

• Deal parameters

• Promoting and

sharing the deal

• Preparing for new

customers

• Deal redemption

• Saying thank you


What is the goal of your deal?


What type of deal are you offering?


Deals in action…KT’s BBQ

• 288 vouchers sold

• Approx. $2,000 in revenue

• New customers = 27% of

purchases

• 100+ new email subscribers

• Viewed by audience 170%

larger than existing email +

Facebook audience


Deals in action…



price expiration # of deals terms &

restrictions

Deal parameters

17

Critical business considerations

• Fixed costs

• Restrictions or other expenses

• Your average cost

• Reasonable profit margin


Promoting the deal: which customers?


Promoting the deal: sharing makes it better


Promoting the deal: messaging

• What makes the deal special?

• When will notifications be sent?


Promoting the message: which methods?

• 94% of Internet users (age 18-64) send or read email

• 61% use a social networking site

• 147 million nationwide use email, most use it daily


Some e-mail best practices

• Create a new e-mail list and add

purchasers to it for later follow-up

• Automate “thank you for purchasing”

messages

• Include reminders to share the deal for

further discounts


Be prepared: get your staff ready


Be prepared: how will you engage new customers?


• What are deals?


• Before the deal

• During the deal


Here they come!

Redemption methods: •In your Constant Contact account •Through the iPhone App or any QR code reader •A print-out checklist


Use reporting to plan ahead within the deal

• Use data to forecast inventory,

scheduling and staffing needs

• Prepare for

“end of deal” rush


What are they saying?

• Monitor + listen

• Engage


• What are deals?


• Before the deal

• During the deal

• After the deal


Say “Thank you”…it’s easy!

• Using the list of names you’ve

captured, send a “Thank you” to

those who participated in the deal.


How did you do?


Deals that aren’t redeemed

• Buyer is still entitled to value that

they paid for (much like a gift

certificate)

$7 for $15 $7


Deals in action…Urban Escape Day Spa

• 45 vouchers sold

• Over $2,000 in revenue

• New customers = 18% of purchases

• Exposure estimated 1,400 potential

new contacts

• Average email campaign

click-through rate doubled


Deals in action…Urban Escape Day Spa


• What are deals? Why do

a deal?


• Before the deal

• During the deal

• After the deal


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3

2

What you can do today

(855) 854-8606

www.constantcontact.com/savelocal


Maurice

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Getting started with save local

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Transcript of Getting started with save local