Getting started in Social Marketing
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Transcript of Getting started in Social Marketing
Getting Started in Social Marketing
Claire Chapman UK Social Media Coach
The Wide World of Web 2.0
Big Benefits in Social Media
• Visibility
• Credibility
• Reach
• Business Development
• Thought Leadership
• Connection
Social Media: One part of the story
• Is your business “Joined Up” in it’s approach?
– Clear niche and core business
– Know your audience
– Know what you want to achieveCommunicate effectively and clearly
– Keyword rich
– Using a range of marketing that works for you
Is your thinking Joined-Up?
Where shall I start?
• Some key questions to ask yourself:
– Who is my tribe/ audience?
– How do I like to work?
– What is my GOAL (see next slide)
– What do I have already?
– What is realistic (Time/ Energy / Resources)
Before I get started....
SOCIAL...Is the key to success....
What does that mean to you?
What’s good etiquette...
The Golden Rule (s)
• Treat others as you would like others to treat you
• Don’t assume what works for you, will work for others!
The Social Business: Before you jump in!
How to get started....
• What do I need?
– Equipment: PC, Broadband (preferably)
– Social Media Accounts – easy to set up. Strong passwords
– Clarity about how much time you are willing to spend
– Goals / Objectives
– Valuable Content – Content is KING!
– You can start by:
– Listening in
– Seeing what your competitors are using
– Asking others how they are using the sites & benefits
– Start small – one at a time.
Book me for training...
Ready for more?
I offer both individual and group training on LinkedIn and Twitter.
Training can be run either face to face or over telephone/ skype with the addition of webinar access to my screen to help you really consolidate visually your learning. All training is offered with in-depth technical notes and checklists.
Prices start from £70 for 1 hour of one to one support or I run Group Workshops
http://uksocialmediacoach.co.uk/training-workshops-2/linkedin-training-2/
Twitter: Now ICF Accredited for 5 CCE’s
http://uksocialmediacoach.co.uk/training-workshops-2/twitter-training/
About Claire Chapman
• Claire Chapman is the UK Social Media Coach.
• Claire’s passion is to help people “Join Up” their thinking to create powerful, passionate, connected brand achievements in the work they do.
• Claire works with a range of tribes including Career Professionals who want to stay ahead of the online game, Business Owners and Job Seekers.
• Ready to connect the dots with your personal brand? Contact Claire at:
• Web: http://www.uksocialmediacoach.co.uk
• Twitter: http://twitter.com/coachclaire
• LinkedIn: http://uk.linkedin.com/in/clairemchapman
• Email: [email protected]
• Tel: 07815 091 039