TODAY:

3.6 BILLIONPeople around the world have a mobile phone

Why Use Mobile?

Why Use Mobile?Over 285 million Americans are mobile subscribers, about 91 percent of the total population.

Source: CTIA Semi-Annual Wireless Industry Survey

187 Billion Text messages sent monthly in 2010 vs.9.8 Billion in 2005

Mobile will become the most common way of accessing the Internet.

Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

By 2014

What Do People Do On Mobile?

Besides text & talk

82% Research and Read news

45% Manage and Plan

65% Keep Entertaine

d

89% Stay Connected

Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011

81% Browsed the Internet

77% Used a search engine

68% Used an app

48% Watch videos

How Do I Benefit from Mobile?

Mobile Drives Traffic

79% of Americans use their phone for shopping related activitiesSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT ,

Apr 2011

Mobile Drives Sales

74% Of American smartphone shoppers made a purchase as a result of using their smartphone.Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr

2011

For Communications & Marketing

SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.

Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phonesSource: Emarketer Sept. 2010

Bulk SMS is One-to-Many:

Use Bulk SMS to:

Send out special promotions and sales alerts

Send text alerts to students & faculty

Text employees who are out in the field

To Drive Sales

Mobile is Transforming Everyday Shopping Behavior

Mobile coupon redemption is 10x that of traditional coupons

Source: Borrell Associates, April 2010

Nearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.

Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.

Other Mobile Tools to Engage Consumers

Mobile Polls/Voting

Mobile Text-To-Screen

Mobile Text Reminders

Mobile eCards

QR Codes

Best Practices for Mobile Marketing

Design for Mobile

WRONG for Mobile!

RIGHT for Mobile

Design for scrolling thumbs, not a wandering mouse

Let Users Opt in & Opt out

Get found via mobile search because consumers regularly use their phones to find and act on information.

Combine Mobile Tools in Your Marketing campaign

Make Your Mobile Campaign:

RELEVANT

INFORMATIVE

FUN

Ready to Get Started in MobileMarketing & Communications?

Email: stephen.jackson@rdzmedia.com

Phone: 646.530.8632 ext 2

http://facebook.com/RDZMedia

http://www.linkedin.com/in/rdzmedia

http://twitter.com/roaddoggz

http://www.youtube.com/user/RDDZprod

Contact us for a FREE TRIAL of our Mobile Communication Platform

http://mobile.rdzmedia.com