Getting Social With Your Recruitment Brand

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Getting Social With Your Recruitment Brand Sarah Mitchell

description

Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand. This presentation was originally delivered at the AMMA 2012 National Conference in Perth.

Transcript of Getting Social With Your Recruitment Brand

Page 1: Getting Social With Your Recruitment Brand

Getting Social WithYour Recruitment Brand

Sarah Mitchell

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Goal for Today

Provide practical advice about where to focus your social networking efforts

Provide examples

Sarah Mitchell

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Recruitment

BenefitsBullhorn 2012 Staffing and Recruiting Trends

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How Connected are Social Recruiters?

Bullhorn - The 2012 Social Recruiting Activity Report

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Comparison of JOB VIEWS

Bullhorn - The 2012 Social Recruiting Activity Report

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Comparison of

JOB APPLICATIONSBullhorn - The 2012 Social Recruiting Activity Report

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“It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”

Candidate Fatigue

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Sourcing Aid

Passive candidates are using social networks

GenY demands access to social media tools

Nothing prevents you from building global networks

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Remember: WIIFM They honestly don’t

care about your corporate message.

What are you going to say?

Quality Consistency Frequency

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What Works Well

Social Networking Audiences Want:

To ‘do’ something – Games, quizzes, polls

Get the inside scoop

Have a laugh

Network

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Promote Your EVP

facebook.com

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Candidate Attraction

youtube.com

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Combo: EVP andCandidate Attraction

youtube.com

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Key to social media success

Show up

Acknowledge

Converse

Use good manners

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Weekly Time Commitment

20+

16 to 20

11 to 15

6 to 10

1 to 5

> 1

0% 5% 10% 15% 20% 25% 30% 35% 40%

14.5%

7.6%

10.6%

26.2%

37.7%

3.5%

Hours per Week

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Key Recommendations

Start building your networks on Twitter

Put social media links on your career site!

Think about what content you can create or share from another source

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It’s not about you. Wrap your corporate message in a human voice.

Slow burn method of sourcing; success won’t happen overnight

Remember

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Sarah Mitchell

Director – Site Content

Call me on +61 1800 615 703

Alternatively try my mobile +61 410 024 405

Send me a fax on +61 1800 615 704

Find out more at www.miningoilandgasjobs.com