Gibson G FORCE Owner's Manual 2.32 Gibson Brands Revision 1.05
Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Transcript of Getting Social with Search presented by Jamie Murnane and Leslie Gibson
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Getting Social with Search
Jamie Murnane & Leslie Gibson
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Getting Social with Search
We Are…
Leslie Gibson, Senior Account Manager
Jamie Murnane, Search Marketing Manager
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Getting Social with Search
How Social is Impacting Search
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Getting Social with Search
Social can help fill the gaps in search results
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Getting Social with Search
Engines Use Social Signals
“Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings ...” - Google
“We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing
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Getting Social with Search
Who’s Using Social?
94% of marketers surveyed.
Who’s not?
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Getting Social with Search
The Trust Factor
92% of consumers around the world say they trust earned media above all other forms of advertising.*
*Nielsen Global Trust in Advertising Survey
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Getting Social with Search
SERP Space
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Getting Social with Search
SERP Space - YouTube
Look! First page of SERP for brand!
First page for ‘Hamline MBA’
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Getting Social with Search
Traffic/Linkbuilding
Old school tactics Use social to build deep, genuine links
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Getting Social with Search
Google+ makes results personal
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Getting Social with Search
Google+ Local
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Getting Social with Search
Like Us on Bing
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Getting Social with Search
Reviews
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Getting Social with Search
Where To Start
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Getting Social with Search
Focus on Content
• Set goals • Plan content • Optimize • Share
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Getting Social with Search
Everything is Content!
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Getting Social with Search
Social Content Leads the Way
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Getting Social with Search
Audit Your Content
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Getting Social with Search
Content Audit Tells You…
Effective Content
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Getting Social with Search
Content Audit Tells You…
Outdated Content, Errors
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Getting Social with Search
Content Audit Tells You…
Opportunities!
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Getting Social with Search
Content Audit Tells You…
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Getting Social with Search
Audit Social Properties
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Getting Social with Search
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Getting Social with Search
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Getting Social with Search
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Getting Social with Search
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Getting Social with Search
YouTube
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Getting Social with Search
Google+
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Getting Social with Search
Audit Your Presence
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Getting Social with Search
What Are People Saying?
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Getting Social with Search
Are You Generating Traffic?
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Getting Social with Search
Action!
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Getting Social with Search
Promote Social Profiles
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Getting Social with Search
Optimize Social Profiles
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Getting Social with Search
Add a ‘Share’ Feature to Content
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Getting Social with Search
Start Blogging + Optimize Posts
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Getting Social with Search
Summary
• Establish goals
• Content audit
• Social presence audit
• Create + optimize social profiles
• Promote social profiles
• Share!
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Getting Social with Search
Questions?
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Getting Social with Search
Thank You!
• Jamie Murnane
• Leslie Gibson