Getting Social Media Ready for SMEs
-
Upload
gerrie-smits -
Category
Technology
-
view
232 -
download
2
description
Transcript of Getting Social Media Ready for SMEs
![Page 1: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/1.jpg)
SOCIAL MEDIA WORLD FORUM-----------------------------
Getting Social Media Ready
by Gerrie Smits@grrRAAK
29.03.2011
![Page 2: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/2.jpg)
Hello!
![Page 3: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/3.jpg)
Tweet me your questions
![Page 4: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/4.jpg)
642,613,700
Social Media is huge
![Page 5: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/5.jpg)
642,613,700
The amount of people active on Facebook
Source: socialbakers.com, 26.03.11
Social Media is huge
![Page 6: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/6.jpg)
700,000,000,000
Social Media is massive
![Page 7: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/7.jpg)
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Social Media is massive
![Page 8: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/8.jpg)
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Social Media is massive
![Page 9: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/9.jpg)
700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Back in November that was ‘only’ 500 billion
Social Media is massive
![Page 10: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/10.jpg)
140,000,000
Social Media is immense
![Page 11: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/11.jpg)
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Social Media is immense
![Page 12: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/12.jpg)
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Social Media is immense
![Page 13: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/13.jpg)
140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Last year that was around 30 million
Social Media is immense
![Page 14: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/14.jpg)
35
Social Media is colossal
![Page 15: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/15.jpg)
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Social Media is colossal
![Page 16: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/16.jpg)
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Social Media is colossal
![Page 17: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/17.jpg)
35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Last year that was around half.
Social Media is colossal
![Page 18: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/18.jpg)
300,000
Social Media is about people
![Page 19: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/19.jpg)
300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
Social Media is about people
![Page 20: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/20.jpg)
300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
For free.
Social Media is about people
![Page 21: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/21.jpg)
70%
Social Media is about people
![Page 22: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/22.jpg)
70%
Source: Nielsen
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
![Page 23: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/23.jpg)
70%
Source: Nielsen
Banners are only trusted by 33%.
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
![Page 24: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/24.jpg)
Democratisation of the media
![Page 25: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/25.jpg)
Democratisation of the media
![Page 26: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/26.jpg)
Democratisation of the media
![Page 27: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/27.jpg)
Twitter // Listening & Monitoring
![Page 29: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/29.jpg)
Twitter in times of Crisis
![Page 30: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/30.jpg)
Twitter in times of Crisis
![Page 31: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/31.jpg)
But learn your lesson
![Page 32: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/32.jpg)
Twitter for Costumer Service
![Page 33: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/33.jpg)
18% of people who posted a negative review of the merchant and got a reply ended up becoming loyal
customers and buying more.
Source: http://raak.it/6K
![Page 34: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/34.jpg)
Don’t just respond, respond suitably
![Page 35: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/35.jpg)
Twitter // Talk, Broadcast, Share
![Page 36: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/36.jpg)
The Power of Real-Time
![Page 37: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/37.jpg)
The Power of Real-Time
![Page 38: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/38.jpg)
Find balance between promoting yourself and giving other info
![Page 39: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/39.jpg)
Find balance between promoting yourself and giving other info
![Page 40: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/40.jpg)
Writing for 140 characters
![Page 41: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/41.jpg)
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
![Page 42: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/42.jpg)
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
![Page 43: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/43.jpg)
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
![Page 44: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/44.jpg)
Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
Source: zazzle.com
:: Be short. Allow for space to be ReTweeted.
![Page 45: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/45.jpg)
Twitter // Build an Audience
![Page 46: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/46.jpg)
:: Follow interesting people; they may follow back.
How to build your audience
![Page 47: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/47.jpg)
:: Follow interesting people; they may follow back.
How to build your audience
![Page 48: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/48.jpg)
:: Follow interesting people; they may follow back.
:: Be interesting.
How to build your audience
![Page 49: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/49.jpg)
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
How to build your audience
![Page 50: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/50.jpg)
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.
How to build your audience
![Page 51: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/51.jpg)
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
How to build your audience
![Page 52: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/52.jpg)
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
:: Send people @messages to get noticed.
How to build your audience
![Page 53: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/53.jpg)
Twitter // Tools
![Page 54: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/54.jpg)
Twitter.com
![Page 55: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/55.jpg)
Twitter.com
![Page 56: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/56.jpg)
Twitter.com
![Page 57: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/57.jpg)
Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
![Page 58: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/58.jpg)
Account management
![Page 59: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/59.jpg)
Twitter on Mobile
![Page 60: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/60.jpg)
Twitter on Mobile
![Page 61: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/61.jpg)
Blogs // Writing
![Page 63: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/63.jpg)
There’s a blog for everything
![Page 64: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/64.jpg)
62%
Blog to position yourself as expert
![Page 65: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/65.jpg)
62%
Amount of bloggers who say they have much greater visibility in their industry because of their blog.
Source: Technorati State of the Blogosphere, 2010
Blog to position yourself as expert
![Page 66: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/66.jpg)
Blog to position yourself as expert
![Page 67: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/67.jpg)
Blog to share your knowledge
![Page 68: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/68.jpg)
Blog to make a point
![Page 69: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/69.jpg)
Blog to explain your product
![Page 70: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/70.jpg)
Also. Google loves blogs
![Page 71: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/71.jpg)
Beware! Keep content going
![Page 72: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/72.jpg)
Blogs // Conversation
![Page 73: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/73.jpg)
Allow commenting on your blog
![Page 74: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/74.jpg)
Allow commenting on your blog
:: Reply - be nice.
![Page 75: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/75.jpg)
Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
![Page 76: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/76.jpg)
Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
:: Stimulate discussion in your post.
![Page 77: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/77.jpg)
Comment on other blogs
![Page 78: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/78.jpg)
Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
![Page 79: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/79.jpg)
Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
Result:: One appearance on influential blog What
Katie Wore quadrupled online sales
![Page 80: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/80.jpg)
And don’t forget the video bloggers
![Page 81: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/81.jpg)
And don’t forget the video bloggers
![Page 82: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/82.jpg)
Blogs // Tools
![Page 83: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/83.jpg)
Wordpress > 5 steps to publish
![Page 84: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/84.jpg)
Wordpress > 5 steps to publish
![Page 85: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/85.jpg)
Wordpress > 5 steps to publish
![Page 86: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/86.jpg)
Wordpress > 5 steps to publish
![Page 87: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/87.jpg)
Wordpress > 5 steps to publish
![Page 88: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/88.jpg)
Wordpress > 5 steps to publish
![Page 89: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/89.jpg)
Wordpress.com
![Page 90: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/90.jpg)
Build your company site on Wordpress
![Page 91: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/91.jpg)
Wordpress plug-ins
![Page 92: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/92.jpg)
Wordpress mobile themes
![Page 93: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/93.jpg)
Facebook // Groups or Pages?
![Page 94: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/94.jpg)
Facebook Groups
![Page 95: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/95.jpg)
Instead, set up a Facebook Page
![Page 96: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/96.jpg)
Plus, you get access to Insights
![Page 97: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/97.jpg)
Facebook // The Full-on Way
![Page 98: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/98.jpg)
Engage through picture competitions
![Page 99: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/99.jpg)
Lots of video
![Page 100: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/100.jpg)
Sell your products
![Page 101: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/101.jpg)
But...
Photocredit: flickr.com/photos/bradipo
![Page 102: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/102.jpg)
The Newsfeed is FB’s Special Sauce
It’s the news according to your crowd.
So before you do anything, ask the question: “Will people like it?”
The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.
![Page 103: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/103.jpg)
/Newsfeed = Live Feed
![Page 104: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/104.jpg)
/Newsfeed = Live Feed
![Page 105: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/105.jpg)
Facebook // The Realistic Way
![Page 106: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/106.jpg)
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction.
What do you do with a friend? Comment on their photos, like their status, vote on their outfit.
- Peter Yared, VP of Webtrend Appsin ‘Why Most Facebook Marketing Doesn’t Work’
Source: ReadWriteWeb, http://raak.it/6L
![Page 107: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/107.jpg)
Do you want to do this to your friends?
![Page 108: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/108.jpg)
Reward Fans with Promotions
![Page 109: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/109.jpg)
Update with regular & varied ‘human’ content
![Page 110: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/110.jpg)
Social Media // Integrate it onto your own site
![Page 111: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/111.jpg)
Social Media Optimisation // your website
:: Make your content shareable.
![Page 112: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/112.jpg)
Social Media Optimisation // your website
:: Make your content shareable.
![Page 113: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/113.jpg)
Social Media Optimisation // your website
:: Make your content shareable.
![Page 114: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/114.jpg)
Connect your website to Social Platforms
![Page 115: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/115.jpg)
Power of Facebook Connect
Musically.com
![Page 116: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/116.jpg)
Allow people to comment via Facebook
![Page 117: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/117.jpg)
Social Media // Location
![Page 118: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/118.jpg)
Foursquare
![Page 119: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/119.jpg)
Foursquare
![Page 120: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/120.jpg)
Specials
![Page 121: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/121.jpg)
Be creative
![Page 122: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/122.jpg)
Facebook Places // claim your venue
![Page 123: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/123.jpg)
Facebook Deals
Source: pocket-lint.com
![Page 124: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/124.jpg)
Facebook Deals
Source: pocket-lint.com
![Page 125: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/125.jpg)
Social Media // Summary
![Page 126: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/126.jpg)
Summary
![Page 127: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/127.jpg)
:: Start doing it.
Summary
![Page 128: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/128.jpg)
:: Start doing it.
:: Pick the right solution for your problem.
Summary
Blogs Social Network Viral video Micro blogging Communities
Complexity Best
Awareness Also good Best Also good
Word of Mouth Also good Best Also good
Accessibility Best
Networking Best
![Page 129: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/129.jpg)
:: Allow for mistakes; you can fix them quickly.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
![Page 130: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/130.jpg)
:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
![Page 132: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/132.jpg)
Thank you very much & have fun!
![Page 133: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/133.jpg)
Thank you very much & have fun!
Gerrie Smits
![Page 134: Getting Social Media Ready for SMEs](https://reader033.fdocuments.us/reader033/viewer/2022042613/5487ad1b5906b5020d8b4604/html5/thumbnails/134.jpg)
Thank you very much & have fun!
Gerrie Smits @grrRAAK