Getting Social at Vancouver Public Library
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Transcript of Getting Social at Vancouver Public Library
Getting Social at VPL
Cecily Walker, Web Services LibrarianOnline Information & News
What is social
media?
Social media is a social trend in which people use technologies to get the things they need from each
other instead of from organizations.
Why do we use it?
40% of Canadian social media users use it to communicate with organizations
“Social Media Reality Check”, CNW Group & Leger Marketing, 2009“Social Media Reality Check”, CNW Group & Leger Marketing, 2009
63% of Canadian social media practitioners use it to gather media and information.
“Social Media Reality Check”, CNW Group & Leger Marketing, 2009“Social Media Reality Check”, CNW Group & Leger Marketing, 2009
Two-thirds of the world’s Internet population visit social networking sites
Nielsen Wire, 9 March 2009Nielsen Wire, 9 March 2009
Because people are already talking about us and we aren’t in control of the
conversation.
Because people are already talking about us and we aren’t in control of the
conversation.
“I am proud and delighted I am now the owner of a Vancouver Public Library Card. I’m a happy camper…”
Raul Pacheco, Ph.D.http://www.hummingbird604.com
Photo courtesy of Rebecca Bollwitt, http://www.miss604.com
“Firstly - why would you want you want to use Amazon to search the VPL? Two reasons: First, it is WAY easier to find books on the Amazon site then the library site, so you can leverage Amazon's search engine to find books (or book recommendations) at the VPL. Second, it's a great way to keep the book budget in check!”
David Eaveshttp://www.eaves.ca
“It's a library. We can't understand why they're quite happy to have our book in their library but we're not allowed to talk about it.”
Dr. Philip Nitschke
People around the world contribute photos of the Central Branch to flickr … including one photographer from New South Wales.
Does this building look familiar?
“This movement can’t be tamed. It comes from a thousand sources and
washes over traditional business like a flood. And
like a flood, it can’t be stopped in any one place. Often it can’t be stopped
at all.”
Charlene Li and Josh Bernoff Groundswell: Winning In A World Transformed
by Social Technologies
You can’t stop it…You can’t stop it…
From flickr user sethw
But you can But you can understandunderstand it. it.
From flickr user gak
But how?
Understand the technology
Be aware of information Be aware of information flowsflows
From flickr user Pliketi Plok
Create explicit – but flexible - policy guidelines
Experiment.Experiment.Learn.Learn.Grow.Grow.
Photos from flickr (Creative Commons licensed works only)
And from iStockphoto.com
http://www.istockphoto.com