Getting practical with behavioural tools. Developing behaviour change campaigns conference, 14 July...
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Getting practical with behavioural tools A workshop with Behaviour Change
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Transcript of Getting practical with behavioural tools. Developing behaviour change campaigns conference, 14 July...
Getting practical with behavioural tools
A workshop with Behaviour Change
Exploring three theories
Applying them to your challenges
Messengers
We are heavily influenced by who communicates information
8% increase in fruit and veg sales
Get braids not AIDS – Hairdresser Matilda Kwangari sells 200 female condoms per week
Effective messengers
• Trust• Expertise
Norms
We are strongly influenced by what others do
‘Most of us wear seatbelts’
Reality: 85% of people use a seatbeltPerception: 60% of people use a seatbelt
•
134PATIENTS FAILED TO
ATTEND THEIR APPOINTMENTS IN THIS PRACTICE LAST MONTH
The pitfalls of social norms
Norms
We are strongly influenced by what others do
Priming
Our acts are often influenced by subconscious cues
Exposure to words about old age made people walk slower
One group asked to think first about football hooligans (42.6%), the other professors (55.6%)
Priming
Our acts are often influenced by subconscious cues
Thank you
www.behaviourchange.org.uk
Visit the CharityComms website to view slides from past events, see what events we have coming up
and to check out what else we do: www.charitycomms.org.uk
14 July 2016London
#CCbehaviourchange
Sponsored by
Developing behaviour change campaigns
