Getting on the Bus: A Social Media Story
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Transcript of Getting on the Bus: A Social Media Story
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Getting on the Bus:
A Social Media Story
Who is this guy?
No one is an island
Inspiration
and never ends.
It started here...
Self-directed Learning
Love and Work
Enough about me...
It’s not this.
“IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST
LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”
It’s more like this.
It’s young. It’s growing.
Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011 Pew Internet Research (US) Nov. 2010
50% of Americans have an account on
13% of online Americans use
4% are using location based services like
Nearly 100% of online users...
Funnel Evolution
The Sales Funnel (Pre-Internet)
Early Social Media Funnel
Hubspot.com
Death to the Funnel
The Customer Hourglass
Alt
imete
r G
rou
p -
@jo
wyan
g
Traditional Marketing
Product & Service
Product &Service
Customer Lifestyle
Successful Social Media
What kind of Bus?
It starts with Listening
Go Where the People Are
Build a Base
Incentivize + Social Good
It’s old made new again
This isn’t new
Tech will Change Again
Participation is Everything
It’s not the numbers
SM Optics
Set expectations
Over deliver
Find, foster and activate...
Brandgelists
Measure
The 5-25-70 Rule
Information into Intelligence
The HootSuite Story
You never know...
Egypt
http://news.cnet.com
Scott Nelson for The New York Times
internet banned
Japan
earthquake
Access to HootSuite
Let users drive,While you ride shotgun
HootSuite Crash Course
Measure, Analyze, Report
Search to Serve
Find Influencers
Save time; Schedule
Geo Search
Scale with Drafts
Drag & Drop
Bridge the Digital Divide
Photo By: dkillm. Used under Creative Commons License.
Thank You – j.mp/kempkwant
Kemp Edmonds HootSuite, BCIT, kempedmonds.com Twitter: @KempEdmonds & @HootBusiness
hootsuite.com