Meet local people with shared interests when and where it’s convenient

Getogether.mePresentation for:Presentation for:

Lean Startup MachineSunday December 11 2011

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Su day ece be 0

HYPOTHESISPeople are interested in a matching service that helps

them meet others who share their interests in their area, especially for in-person activities like events & sports

No current app or service- not Meetup, Sonar or Facebook- does this sufficientlyfor 1-1 meetups at

convenient times and for both broad and niche interests

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1. Validating General InterestGOOTB: 2 surveys, 75 people total

o In person: Starbuck’s & LSM

Maybe

o In‐person: Starbuck s & LSMo 20‐50, urban NYC, digitally savvy, activeo Men & women

No75%‐90% Interested

Yes

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Validating General Interestg

58% said they’d pay for it

$15/m

$10/m

$5/m

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2. Validation Findingsgo Facebook the only shared platformo Openness to meeting new people varies byo Openness to meeting new people varies by 

interest and gendero Men and Women different interests

Very broad range of niche interestso Very broad range of niche interestso A few common interests: team sports/exercise, 

going out, networking, general hanging out

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3. Next: Facebook & Google AdsgMix of targeted & generico Top interests: running biking museums musico Top interests: running, biking, museums, musico Generic to meet people‐ gendered

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www.Getogether.me

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Successes & Key Challenges

o REAL INTEREST!SUCCESSESo REAL INTEREST!o Landing Up with Logo & Forwarded Domain!o Google & Facebook Ads live‐ all new process! 

CHALLENGES1. My Team Bails!2 F b k & G l Ad d ’ W k i Ti !

CHALLENGES

2. Facebook & Google Ads don’t Work in Time!

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LEARNINGS from LSM Dec. 2011o BUILD‐MEASURE – LEARNo ITERATEo ITERATEo HYPOTHESIS & ASSUMPTIONS >  VALIDATEo QUICK MVP FOR INTEREST = PROTOTYPE/ FAKE LANDING FINE

NEXT:NEXT:o REAL ADS‐ GAUGE REAL INTEREST

o REALLY PAY? o GIVE MORE INFOo GIVE MORE INFOo NARROW INTO ONE NICHE

o REAL MVP‐ THEN TEST

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THANK YOU!THANK YOU!

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