GetJar presentation at MoMo Mumbai

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1 GetJar Confidential 1 GetJar Confidential App Distribution and Monetization Made Easy

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GetJar presentation at Mobile Monday Mumbai event on May 30, 2011

Transcript of GetJar presentation at MoMo Mumbai

Page 1: GetJar presentation at MoMo Mumbai

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App Distribution and MonetizationMade Easy

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Apps Are Universal

*Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11

Over8B Apps

wereDownloaded

in 2010

GlobalIndustry

Worth over$30B

by 2015*

56%of UsersAre Male

LargestAge

Demo is25-34 Year

Olds

75% Believethe Apps

Quality Makesa Trustworthy

Brand**

87% haveDownloadedan App withAds in it**

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GetJar Origin

• 2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics

• 2004: GetJar.com launches as an app beta-testing site

• 2005: Testing community grows into consumer community

• 2006: Top apps receive millions of downloads

• 2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads

• Summer 2007: GetJar is profitable. Accel Partners invests

• March 2009: GetJar Headquarters moves to San Mateo, CA

• September 2010: GetJar employs 50 people

• February 2011: GetJar raises C Round $25m from Tiger Global Mgt.

• Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc.

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Worldwide Reach Distribution

25 Million Unique Users in Over 190 Countries

MoreCOUNTRIES

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Partner Reach to 75m Users Ads

App Store and Search

+75MUnique Users

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Reach On Any Phone Distribution

2,500 Different Phones Supported

MoreHANDSETS

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Our Clients…

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GetJar Scale# Top Countries for Downloads

1 India

2 Indonesia

3 USA

4 UK

5 Bangladesh

6 Philippines

7 Egypt

8 South Africa

9 Pakistan

10 Saudi Arabia

For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.

# Example Top Apps

Historical Downloads

1 Facebook 112 million

2 eBuddy 86 million

3 Opera Mini 54 million

4 Nimbuzz 61 million

5 Google 20 million

6 Google Maps 18 million

7 Yahoo Mobile 15 million

8 UC Browser 12 million

9 Snaptu 10 million

10 Rocketalk 8 million

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GetJar Operational Model

• Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share

• Anyone can upload an app for free and receive organic downloads for free.

• If you want more downloads, use GetJar Pay Per Download to acquire them

• All apps (except iPhone) are hosted on GetJar; this includes Android apps.

• We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition

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Keys to Successful Distribution

• Work with many distribution partners. Don’t be lazy

• Use your own traffic and resources

• Cover all phones with a mobile site and then build apps for the platforms that are best for you

– Scale is crucial– Apps are transmitted virally

• Cover all regions

• If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it)

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What Is Your Definition of Monetization?

• Selling the app itself

• Selling virtual goods within the app

• Search referrals from the app

• Ads from an ad network in the app

• Extending your web transactions into the app

• Extending your brand image into the app

• Logistical or cost savings from the app

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GetJar Distribution & Monetization Tools

• Free organic downloads

• Free Mobile Site Shortcut and App hosting for complete phone coverage

• Free App it! service

• Performance advertising tools

• Social integration

• Analytics

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Mobile Site Shortcut: Reach All Phones

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1. URL submitted to GetJar 2. Mobile Site Shortcut (app) is created and added to GetJar

3. User downloads MSS to phone

m.facebook.com

4. User receives MSS on phone and MSS opens browser and goes to designated URL

m.facebook.com

m.facebook.com

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Mobile Site Shortcut: Zynga

• Mafia Wars and Zynga Poker launched in Dec 2010

• Integrated marketing campaign including:

– Press– CPM mobile campaigns– Online cross promotion– Email blasts– Social media (Twitter / FB)– Feature placement on GetJar

• Results:– Mafia Wars 900,000 dl’s in 6 weeks– Zynga Poker 100,000 (Android only)

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getjar.com/photobucket-mobile

App It! URL Converts Traffic to Downloads

• Every app uploaded to GetJar receives a free App it! URL

• Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone

• Use App it! in social media, SMS campaigns, web links, or any other media

• URL structure: getjar.com/appname

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Performance Ads Deliver Users, Not Clicks

GetJar Pay Per Download (PPD)

• What It Is:

– In-store ads on GetJar.com

– Allows you to bid for premium placement

– Geo target your bid to getthe users you want

• Reach: Target customers bycountry, platform, phone or carrier

• Location: GetJar’s mobile site,web site and partner channels

• Pricing: Acquire downloads for whatever bid price you elect

Your Ad Here

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Series1 -

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

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PPD campaig

n

Month 1 Month 2 Month 3 Month 4 Month 5

Success Stories: Google

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Success Stories: Mig33

• Mobile & Web community service

• Chat, IM, SMS, Intl calls, Games, Avatars

• 47M+ users (Most in India & SE Asia)

• Cross platform• Monetizes premium

services• Mig33 credits / merchant

distribution

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Success Stories: Yahoo

• Needed broad reach throughout Asia• Needed mobile users to adopt Yahoo mobile

site, since native apps did not cover all phones• Solution

– GetJar Mobile Site Shortcut– App it!– GetJar Pay Per Download

• Results: millions of users acquired

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Success Stories: Rocketalk

• Focus on India• Major mobile social network and messaging

app on feature phones and smartphones• Needed elaborate mapping of java, symbian,

blackberry apps to mobile devices• Solution

– GetJar Mobile Site Shortcut– App it!– GetJar Pay Per Download

• Results: millions of users acquired

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Social Integration with Facebook

How We Do It?• Consumers login to GetJar

using Facebook Connect™• Apps downloaded are

“Shared” in their “News Feed”on Facebook

• Consumers can see friends’ activity and the apps they’ve downloaded

• They can also see the most popular apps as well as“Likes” and “Dislikes”

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Analytics

• Analyze downloadsover time

• Measure downloads byplatform, version, phone,country or carrier

• Review your GetJarcampaigns to optimizeperformance

• Compare your performanceto GetJar overall

• Check out device trendsto spot opportunities

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Bill ScottSVP Sales & Business Development

[email protected]

+1-650-288-3225