Online AdvertisingPresented by:Pat BladowSpecial Projects Manager, CSI Media, LLC

www.communityshoppers.com www.walworthcogetaway.com

Today’s Goals Basics of online advertising

Simple demographics Important definitions

Introduce WalworthCoGetaway.com Why Bliss Communications has developed the site Placement options

Why advertise online? Designing online ads

Today’s Goals

Further introduce WalworthCoGetaway.com CSI’s commitment to promotion Opportunities for you, just because you’re here today

Finish in 44 minutes including this introduction

Simple demographics - overall

Gender 42% Men 58% WomenMedian Age 42 yearsMedian Income $61,200Education 46% College Graduate or MoreResidence 68% local area

13%6%

4%

10%16%

22%13%

9%7%

0% 10% 20% 30% 40% 50%

Under $25,000$25,000 - $34,999$35,000 - $49,999$50,000 - $74,999$75,000 - $99,999

$100,000 - $124,999$125,000 - $149,999

$150,000 or moreNo Answer

Site visitors have high incomes.

36% have incomes above $75,000

10% $125,000 and over

Simple demographics - travel The public has demanded

easier, more centralized, online travel planning tools

83% plan, research and book travel online

87% plan to do so in 2008 77% read or write travel

reviews online 56% make decisions based on

reviews read online2007 Travel Industry Study as reported in Travel Weekly,

11-21-2007

Simple demographics - travel For 2009, the experts say

…day trips and long weekends will likely replace some long-haul travel.

Travel Weekly, 01-12-2009, Shannon Stowell, President, Adventure Travel Trade Assoc.

…consumers underlying desire to travel should put a floor beneath leisure travel… “The core desire and interest in travel are there.”

Travel Weekly, 12-31-2008, Suzanne Cook, USTA senior vice president for research

Simple demographics - travel Six criteria for

travelers using online travel sites Competitiveness of price Ease of booking Usefulness of information Availability of booking

options and travel packages Appearance of design of

web site Easy of navigation

Important definitions Unique visitors vs. hits

First 6 months Nearly 13,000 visitors Over 7,000 unique visitors

Using the site- page views

Each spent average of 7:18 minutes on the site

Viewed nearly 207,000 pages

Average of 16.25 pages per visit

Important definitions Advertising Results

Jun-Dec 2008 1.4 million impressions 9,000 clicks on ads

(almost 1%) Thru Jan 25, 2009

457,897 impressions 3,850 clicks on ads

(almost 1%)

Introducing

Also known as GenevaAreaGetaway.com Also known as GreatGenevaGetaway.com

Why has this website been created? An opportunity was revealed in research conducted in late 2006

and evaluated in early 2007 by NorthStar Economics, Inc. This study was funded by Bliss Communications, Keefe Real Estate

and Johnson Bank A county-wide approach was specifically noted in the NorthStar

research

Why is CSI Media doing this? Opportunity for company growth A sincere interest in Walworth County as a whole; we live here Direction, financial backing and corporate support of

Bliss Communications Ability to substantially promote the site locally and regionally

Advertising placement Leaderboard Medium Rectangles Skyscrapers Buttons

Advertising placement Promotional Packages

Business feature story Photo, description, link

Advertising placement Promotional Packages

Home page placement in lists of top items

Deals

New for 2009 Addition of Burlington

Chamber publication Chamber contact

information Chamber member

businesses- tourism related

Blog

Designing online advertising Keep it simple Use a visual element Use your logo Animation or Flash?

Why Advertise Online? Do your customers go online?

TravelTravel tops the list of tested high-cost items

Online Purchase Online Purchase IntentIntent

Percent who will shop in next 6 months(BELDIN Assoc., Newspaper and Research Firm, 2007) Sample N =

1,562

Commitment to marketing Online

Search engine optimization Local websites Milwaukee web Chicago web

Commitment to marketing Print

Walworth County Travel Guide Lake Geneva Travel Guide Lake & Country Magazine CSI Media including glossy

magazines Outside

Pioneer Press

Commitment to marketing Other

Billboards Networking

Chambers of Commerce & Visitor Bureaus

S.M.I.L.E.S. Horsing Around Town

Ad Specialties Window clings for

participating advertisers

Because you’re here today Opportunity to buy the best packages Sign a contract by March 27

Also choose one of the following LEADERBOARD on WalworthCoGetaway, on any

page other than the home page or deal page ($900 value)

PRINT PROMOTION, be included in the print promotion for WalworthCoGetaway ($936 value)