Sources:

http://www.forbes.com/sites/bernardmarr/2016/01/13/big-data-60-of-companies-are-making-money-from-it-are-you/#2715e4857a0b15db03f04387http://www.socialmediaexaminer.com/2016-social-media-marketing-predictions-from-the-experts/?utm_content=bu�er34e91&utm_medium=social&utm_source=twitter.com&utm_campaign=bu�erhttps://www.linkedin.com/pulse/how-big-data-change-music-industry-forever-bernard-marr?trkhttp://www.scmp.com/tech/apps-gaming/article/1896648/wechat-trends-expect-2016-virtual-reality-more-ads-global-expansion

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ecent research conducted by the Economist Intelligence Unit reveals how professionals are making use of big data: 60% of the 476 executives surveyed

admitted that they were making money and generating revenues from big data, 83% of them said that they are using data to improve existing products or services and to make them more pro�table, and 59% of them qualify data and analytics as "vital" to their businesses. This research clearly shows that big data is fast becoming a standard business practice and that more and more executives are waking up to the importance of data as a strategic resource and tremendous asset.

Industry leaders are even talking about a "new kind of social media" where the best content can only be seen by small groups of people or by those who are granted permission to see it. The challenge for brands is now how to shift to messaging and private group spaces both for reaching out to target customers and ensuring e�ective customer services.

s the Internet still guilty of killing the music industry? The answer is no. And

we should thank big data and analytics which have played a key role in resolving the issue by rede�ning the dynamics of the industry as well as the relationship between listeners and music producers in a lot of creative ways.

For example, big data has allowed the design of recommendation engines that help people �nd the perfect individual

playlist and discover new music content that matches their tastes. The music industry now aims at combining a deeper understanding of its customers and of music itself, which could only be possible by tapping into data collected and analysing it.

here are social media professionals focusing their attention in 2016? The

reality is that web marketers have to face the fact that social media is slowly going private. Private groups and messaging apps such as Facebook Messenger, WeChat and LINE are leading the way and forcing brands to get more private and personal with their social strategies.

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