I S YO U R H O T E L R E A DY ?

TRAVEL & BABY BOOMERS

B U T S M A RT H O T E L P R O F E S S I O N A L S A R E N ’ T F O R G E T T I N G B A BY B O O M E R S

MILLENNIALS AND GEN Z ARE IMPORTANT TO MARKETERS…

Photo by: thinkstock via Forbes.com

WHO ARE BABY BOOMERS?

• Born between 1946-64• In 2016, they are

52-70 years old• 74.9 Million Baby

Boomers (just surpassed by Millennials)

Photo by: Boomerlife.com, whitehouse.gov, wikipedia.org

WHY ARE THEY IMPORTANT NOW?

• Senior travel is one of the fastest growing travel markets.

• More than half expect to inherit part of the $1 Trillion wealth transfer. • 20% expect >$100,000• 33% expect between

$25,000 - $100,000

• Travel is their #1 Priority with these funds

Photo by: healthywomen.org

HURRY UP! THEY’RE MAKING PLANS

AARP says:• Boomers already have

4-5 trips already in the works.• Boomers make up a

large sector of the travelers.

Boomers are rewriting what it means to be retired, or “seniors.” They’re active, busy and ready for adventure.

Photo by: Aboomerslifeafter50.com

BOOMER TRAVEL TRENDSFOR THE HOTEL AND TRAVEL INDUSTRY

TREND #1: GENEALOGICAL TOURISM

• Made popular by ease of access to data (i.e.: Ancestory.com) and TV shows like Who Do You Think You Are? And Finding Your Roots.

How to Take Advantage?Connect with local area resource centers, conferences (i.e.: The New York Public Library is in the Top 9 Genealogy Libraries in the nation). Hotel shuttle to resources? Graphic Image: Who Do You Think You Are

Show title slide from TLC.com

Genealogy is the #2 Hobby in the US

TREND #2: MULTI-GENERATIONAL TOURS

• Travel designed to spend time with kids and grandkids.

• The typical multi-generational traveler takes 4.4 trips/yr.

• 80% of trips planned around a birthday, anniversary, family reunion or wedding. Photo by: grandparents.about.com

Boomers see travel as “a worth-while expenditure.”

TREND #3: EDUCATIONAL TRAVEL

Not just for college kids! Boomers want to learn about their interest areas while traveling.

How to Take Advantage?Are you in the heart of Theatre District? In an Art Lover’s paradise? Close to famous baseball stadium?

Photo by: triumphhotels.com

TREND #4: BUCKET LIST TRAVEL

Boomers are making their wish lists, and then going to those places they’ve always wanted to go.

Are you situated near one of these “bucket list” types of locations?

Art: The Bucket List Theatrical Release Poster, distributed by Warner Brothers. Starring Jack Nicholson and Morgan Freeman.

APPEALING TO THE BOOMER TRAVELER

More than half of all Boomers are under 60 – and are still working. • 1/3 of them expect

to be bringing some work with them during vacation.

Technology access and working spaces are important.

A model room at Ink48 , a Kimpton hotel on 11th Avenue in New York City. Photo by: The New York Times

APPEALING TO THE BOOMER TRAVELER

• Make sure your baths are safe from slip and fall accidents.

• When you’re planning

any renovations, take the time now to ensure all of your bath surface areas have been texturized to prevent falls (and law suits!)

Photo by: griswoldhomecare.com

C R E AT E T H E S PA - L I K E B AT H S YO U R G U E S T S WA N T.

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