Printing

This project involved a full branding suite for Handy Crew, a Property Maintenance business. They had a concept already in mind for the brand’s direction and this project saw it to fruition.

This look brings the bold construction/maintenance theme firstly to the logo design then to business cards, magnets, rack cards and even vehicle signwriting.

The Indian Weekender was a biweekly newspaper that required cover to cover publication formatting and advertising design.

The publication formatting, cover design and advert design was met with an influx of last minute articles, no room for error and a very tight time frame.  It was a high pressure project.

Examples of advertising design included:• Food 4 Less, an Auckland Supermarket

chain, their design was based on looking low budget in a trustworthy manner.  

• Travelshop, their design needed to give potential customers confidence in booking with them.  It was a challenge as they had no previous branding beyond it’s logo but it came as a great opportunity to work on their portrayal.

AA Tripping Around publication design for the AA NZ. This booklet was distributed into rental vehicles during the Rugby World Cup 2011 for Tourists who were travelling through New Zealand.  This tourism guide covered the country and it’s different regions and cities with a style that reflected their unique attractions. The styles varied through out, mainly fun yet professional with an overall feel of Kwinana.

To know more about digital printing and other printing services, visit:

Penrose Creative Projects