Get to Know Google's Pay Per Click (PPC) and Paid Search
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You Down with PPC? Yeah You Know Me. June 16, 2015
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Transcript of Get to Know Google's Pay Per Click (PPC) and Paid Search
PPC
Pay Per Click or Paid Search Advertising
What did the paid search advertiser say to the potential customer?You just got served.
Components of a Paid Search Account
• Campaigns• Ad Groups• Keywords• Negative Keywords• Ad Text• Landing Page
Metrics
• Clicks• CTR• Cost-per-click• Impression Share• Average Position• Quality Score• Conversions• Bounce Rate• Time on Site• Pages Per Session