Get To Grips & Get Immersed
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Transcript of Get To Grips & Get Immersed
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Get to Grips & Get Immersed
Media is our business
Created & Presented by Caron Lyon
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Take control
getambition#getam
Mobile phones on SILENT please
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Why am I here!
• What is Social Media?• Social Media for my organisation.• Oooo, I didn’t know you could do that.• What do I do first?
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What is it?http://uk.youtube.com/watch?v=3r5Ynz-a7Io
Classic BBC comedy red dwarf. Cat takes a while to understand what's going on.
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What is it?Social Media Social Networking
Web 2.0 Enterprise 2.0
Social Web 3D Web
Rich Media
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Social Media
• Comics• Trading Cards• Board Games• Watching TV• Listening to the Radio
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Media that is social
http://www.myspace.com/shaddersonline
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…and Breath…
“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
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3 Defining Concepts
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What makes you different?
Identity
Brand
Personality Product
Philosophy
Ethics
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7 roads for success1. Generate leads, Find an Audience? 2. Provide customer service? 3. Improve customer / audience retention? 4. Increase your industry knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
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Who are you?Pilot Theatre's virtual stage manager in Second Life.
Web Designer, social media starlet and Equity UK campaigner for independent artists.
Internet adventurer and explorer.
Follow me on twitter.com/pcmcreative
And my blog is pcmcreative.typepad.com
pcmcreative
CJ
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Digital FootprintWeb Site/Blog
TwitterOld Blog
FlickrVimeo
YouTubeQik
TaggingBlogs talking about blogs!
Collecting ContentPhreadz
Data StreamsPodcast RSS feedBlog RSS feed
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Digital FootprintI am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentally
And my website is OurManInside.com
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The 5 stepsArriveListenAskProvideAdvise
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Organisation’s Identity
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The current buzz
• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr
Image Source
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TwitterTwitter’s competitors include Jaiku, Zannel, Chatterous, Twitturly, TwitterFone, LetsProve, and Plurk
In one year Twitter has grown from 500,000 to over 4 million users
Twitter was launchedin July 2006
Information from crunchbase
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Twitter in Plain English (video)
Who makes the grade?
Tacking conversations
Many Tweets in one streamThe intricacies of Twitter
Search
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Its not just a computer world
• From your PC or Mac in a web browser• Choose a desktop application• From a media mobile• By text• Using Spinvox
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Rich Media & The Arts• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion
• Networking• Narrating• Casting• Archiving
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Media is our business• Pre production• Interviews• Meet the cast• Meet the team• In focus cameos• Behind the scenes• Tour updates• Scene changes• Get in• Gallery Tours
• Show reel• Launch insights• Exhibition slideshow• Music player• Event dates• Education packs• Links to suppliers• Online ticket sales• Blogs• ????
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Keeping track - Tags
Twitter: Hash Tag #getamFlickr: Tag images getambitionViddler: Tag video getambitionSlideshare: Search tag getambitionQik: Search tag getambition
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Tip: Start Small
FlickrBlogEtsy
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Going Mobile
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Media is our business
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Making it mobile
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The Stateof
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FacebookFacebook’s competitors include MySpace, Bebo, Friendster, LinkedIn, Tagged, Hi5, Piczo, and Open Social.
By Autumn 2007 Facebook received40 billion page views a month.
11% of users are over the age of 35
Users spend an averageof 19 minutes a dayon Facebook
Information from crunchbase
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Niche Target Marketing
Shift Happens 2008Creative Industries and converging technologies event
Facebook group created11 well selected Facebook groups targeted
Facebook potential audience – 63,385
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6 Scotland Arts Groups1,623 members
4 Scotland General Groups31,781 members
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Meta Groups
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Facebook• Status Updates• Groups• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video
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• Recent Activity• Personal Profiles• Members Directory• Groups• Forums• Events calendar• Live Chat• Photo Gallery
• Video Library• Blogs• Notes• RSS• Measurable Stats• Security Control
Ning
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Hubs, Networks & CommunityUpdating & Reporting
Rich MediaMobile Marvels
Blogging
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Making it workEquity’s new media deals booklet
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Making it WorkMake the web part of your process.
Start small. Pick your platforms.
Schedule social media time
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• What is Social Media?
• Social Media for my organisation.
• I really want to have a go at...
• What do I do first?
Now ask yourself…