TO GET THE

VOTES?

HOW

FOR THE PAST 4 DAYS,WE’VE DONE OUR BESTTO ANSWER ONE SIMPLE QUESTION….

HOW CAN WE GET THOSE

YOUNG PEOPLE TO VOTE?

TO ANSWER THISQUESTION..

RESEARCH

LET’S GO THROUGH SOME

FACTS

THE PARTICIPATION OF THE 18-24 YEARS OLDS IS AN AVERAGE 29%

SO WHY DON’T

THEY VOTE?

THE’RE JUST

NOT INTERESTED

ONLY

OF THE YOUNG PEOPLE FEELS

CLOSE TO ANY OF THE POLITICAL

PARTIES

30%

ALSOA HUGE PART OF THE YOUNGSTERS…

DOESN’T EVEN

KNOWTHEY CAN VOTE FOR THE EU

LET’S GET THEM OFF THEIR

LAZYBUTTS

AND GET THEIR

VOTE

STRATEGY

LET’S REACH THAT

GROUPTARGET

STUDENTS LIVING IN THE EU IN THE AGE GROUP OF 18-24 YEARS OLD

LET’S REACH THAT

GOAL

INCREASE THE NUMBER OF STUDENTS WITH

5%TO VOTE AT THE EU ELECTIONS IN MAY 2014

HOW?

INFORMATION AND

AWARENESSCAMPAIGN

CONCEPT?

SHOCK EFFECT

EXAGGERATION&

SLOGAN

WHAT IF..

WHAT IF..

THERE WEREN’T ANY RULES AGAINST AIR POLLUTION

WHAT IF..

THE BORDERS OFTHE EU WOULD BECLOSED

WHAT IF..

THE EU DIDN’T DO ANYTHING ABOUTTHE NSA

CAMPAIGN

USING

DIRECTCOMMUNICATION

MAIN

COMMUNICATION TOOL

VOTING BOOTH

27

COUNTRIES

EACH COUNTRY

10 UNIVERSITIES

THAT’S 270 VOTING BOOTHS!!

BRING IT ON!

BUT THAT’S NOT ALL..

SUB

COMMUNICATION TOOLS

CREATE

AWARENESS

FLYERWITH THE

NO, THAT’S NOT ALL..

LET’S USE..

SOCIALMEDIA

CREATE

FACEBOOK &TWITTER

ACCOUNT

&

SCHOOLS

POSTINGABOUT THE

VOTING BOOTS

NO, THAT’S NOT ALL..

BIG

POSTERS

AND…

DIRECT

MAIL

BUT THAT’S NOT ALL…

TV SPOT

NOW

LET’S

GET

THOSE

VOTES!!

APRESENTATION BY

GEART VAN ASSEN

MIRJAM

VAN KEULEN

&