GET STARTED WITH THE LAYAR CREATOR

Georgia Diaconescu Interactive Print Consultant

!

1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION

KEY CHALLENGES

THE WORLD IS CHANGING.... Media consumption !Mobile commerce !Wearable devices !Instant and real-time information !

24 uur reclame - Sanoma Lab

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

NOW WHAT?

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

Start with print.

broken !user experience!with print content

WE BELIEVE connect the offline and online world...

... and give consumers & businesses

a meaningful experience

THE LAYARAPP HAS

35MILLION

DOWNLOADSAND COUNTING

UK

5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER

3% 28%5% 8%7% 44%

The Layar App, available for iOS and Android, is the #1 mobile AR app.

39+

Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.

45,000+CAMPAIGNS

64,000+PUBLISHERS

200,000+PAGES

>85.000 Layar Creator users

85,000+

© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary

MOBILE AUGMENTED REALITY !

Geo-location AR Image Recognition technology

HOW DO I BRING PRINT TO LIFE?

UPLOAD CREATE PUBLISH!

LAYAR CREATOR 2.0

FEATURES

Basic Media Social Advanced

NEW: POLL FEATURE

Allows you to add a basic poll to your campaign so your audience can cast their vote. !Instantly see the results of the vote by going to the “Stats” tab in your campaign.

LIVE DEMO

QUESTIONS

& ANSWERS

NEED HELP?Visit: Layar Help Center

INTERACTIVE PRINT SERVICES

THANK YOU!