IT Research Reveals How IT Marketers Can Get in the Social Conversation
Get Social With It!
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FOR MORE INFORMATION, CONTACT [email protected] “It took 13 years for commercial television to reach 50 million households and 3 years for Internet service providers to sign their 50 millionth subscriber. Facebook hit the 50 million–user mark in just a year and Twitter in nine months.” TODAY, ONLY 5 PERCENT OF COMMUNICATIONS OCCUR ON SOCIAL NETWORKS. Yet, almost all digital human interactions can ultimately become “social!” ACCORDING TO MCKINSEY, social technologies are capable of playing a much larger role not only in individual interactions but also in how companies are organized and managed PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM GET SOCIAL WITH IT! Source: McKinsey Global Institute Capturing Business Value with Social Technologies SOCIAL WORK PRODUCTIVITY HOW TO BE A SUCCESSFUL SOCIAL COMPANY BELIEVE IT OR NOT... ONE GLOBAL DESIGN FIRM EVEN POSTS REQUESTS FOR PROPOSALS ON THE COMPANY SOCIAL PLATFORM! • McKinsey estimates social technologies will improve collaboration and communication within and across companies, raising the productivity in certain tasks by 20 to 25 percent • 25 to 30 percent of total e-mail time could be re-purposed if the default channel for communication were shifted to social platforms • Have an open culture conducive to broad collaboration and sharing • Regardless of your hope, not every client will want to connect on Facebook – determine what social platform your customers prefer and get on it! • Make a goal to post at least one article, update or idea on at least one of your platforms per day • Reforming internal work flows • Provide meaningful real-time interactions with customers BENEFITS FOR PROFESSIONAL SERVICE FIRMS LIKE 13 YEARS 1 year 9 months 5% 25% TO 30%
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Transcript of Get Social With It!
FOR MORE INFORMATION, CONTACT [email protected]
“It took 13 years for commercial television to reach 50 million households and 3 years for Internet service providers to sign their 50 millionth subscriber. Facebook hit the 50 million–user mark in just a year and Twitter in nine months.”
TODAY, ONLY 5 PERCENT OF COMMUNICATIONS OCCUR ON SOCIAL NETWORKS. Yet, almost all digital
human interactions
can ultimately
become “social!”
ACCORDING TO MCKINSEY, social technologies are capable of
playing a much larger role not
only in individual interactions but
also in how companies are organized
and managed
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM GET SOCIAL WITH IT! Source: McKinsey Global Institute Capturing Business Value with Social Technologies
SOCIAL WORK PRODUCTIVITY
HOW TO BE A SUCCESSFUL SOCIAL COMPANY
BELIEVE IT OR NOT...ONE GLOBAL DESIGN FIRM EVEN POSTS REQUESTS FOR PROPOSALS ON THE COMPANY SOCIAL PLATFORM!
• McKinsey estimates social technologies will improve collaboration and communication within and across companies, raising the productivity in certain tasks by 20 to 25 percent
• 25 to 30 percent of total e-mail time could be re-purposed if the default channel for communication were shifted to social platforms
• Have an open culture conducive to broad collaboration and sharing • Regardless of your hope, not every client will want to connect on Facebook – determine what social platform your customers prefer and get on it! • Make a goal to post at least one article, update or idea on at least one of your platforms per day
• Reforming internal work flows • Provide meaningful real-time interactions with customers
BENEFITS FOR PROFESSIONAL SERVICE FIRMS LIKE
13 YEARS
1 year 9 months
5%
25%TO
30%
