Get Social Twitter and Facebook Basics 2012

Powerpoint Templates

Basics, Tips, & Tactics for Connecting and Growing Your Business on

Twitter and FacebookPresented by Colleen Foshee

Get SocialWith Social Media

http://www.powerpointstyles.com/


• Your way around the Twitter Platform

• Your way around the Facebook Page

• Tactics for making the most of your time on Twitter and Facebook.

Expect to learn:



Twitter TourHelp is always available.

support.twitter.com

Twitter Tour



Twitter Page Tour



Branded background to match website

Twitter Page TourPage Essentials

Branded profile picture

160 character biowho you are, what you do

Branded Twitter name



Twitter Page TourOther Basic Page Components

Click here to come back to your account home page where you can see your

entire tweet stream

Click to see trending stories in related nichesClick to see who has

interacted with or mentioned you



Twitter Page TourOther Basic Page Components

Search to find people to follow

Basic stats for your account

Click to follow this person

Profile icon for

dropdown menu



Twitter Page Tour“Profile Page” Basics

You can get to your profile page from here:Your profile page displays your tweets, stats, and information about who you are. Others see this when they look you up on Twitter. Edit any of this info by clicking on Edit your profile.



Twitter Page Tour“Dropdown” Basics

Click on the profile icon

- For direct messages from people following you, or to send a private message to someone

-To change your background or specific settings

- To sign out of your account



Twitter Page Tour“Settings” Basics

Update password

Set mobile updates

Change page design

Get email notifications

List of Apps that can

access your twitter account

Language, privacy, and

location settings

You got here by clicking “Settings”

on the person icon drop down menu.



Twitter Page Tour“Email” Basics

Decide what emails you want to receive from this page.

You got here by clicking

“Notifications” on the

“Settings” menu



Twitter Activity Tour



Twitter Activity TourHow to tweet

Tweet from here. The box will expand when you click in it. You have 140 characters max for your message.

Your tweets and your follower’s tweets will show

up here in your tweet stream




Click to add a photo to your tweet

Click to change or add a location to your tweet

Click to add to a drip buffer. Tweet will be posted sometime that day.




These two are the same link.

Use a link shortener like “bit.ly” to save characters in your tweet.

Bit.ly is trackable too!



Twitter Activity Tour“Replies”

Hover over the tweet and click “Reply”. The tweet box will open with the tweeters name auto-filled and the original tweet noted beneath .

Add your message and click “Tweet”. This is called an “@reply”.



Twitter Activity Tour“Mentions”

To mention someone, type in their @name anywhere in your tweet. The person mentioned will see your tweet in their “@Connect” notification area and in their twitter stream.



Twitter Activity Tour“Re-tweets” (RT)

Hover under a tweet for options and click on “Re-tweet “ to resend a tweet

you received to your followers.

Click “Buffer Retweet” if you want to add it to a drip stream that will send it out

at a random later time.



Twitter Activity Tour“Direct Messaging” (DM)

Click here to write or receive a private tweet (direct message)

Click name to respond to a private message Click to initiate a

private message



Twitter Activity Tour“Hashtags”

Putting a hashtag (#) in front of a word (example, #wisdom) allows Twitter users to search for a particular subject. It is used to filter the Twitter stream.



Twitter is an information network that can: • Increase visits to your website• Build personal/brand credibility• Increase your email list• Connect with your target audience• Help sell your products and/or services• Help you become a noticed thought leader

Twitter Marketing TourWhy spend the time?



• Drip feed tweets automatically – Bufferapp (Add content to a buffer for automatic tweet sharing throughout the day)

• Find people who are relevant and impactful for your niche. – Tweetlevel (Search by influence, trust, engagement or popularity - you can also search by topics and key words)

• Follow targeted quality people - Twellow (Database of Twitter profiles that are sorted into categories)

• Know exactly when to tweet – Tweriod (Free customized analysis of when you will be able to reach the most followers).

• Get alerts on any monitored term. Twilert (Set up any term and then be notified about any activity on Twitter about it).

Twitter Marketing TourSecrets Most People Don’t Know/Do



Facebook TourHelp is always available.

Facebook.com/help



Remember-

When some “likes” your page, your business page name appears on their page “Like” section and in the Newsfeed of their personal profile.

Free advertisement for you!

Your Page Name



Facebook Page Tour



Facebook Page TourYour Admin Panel

Your Admin Panel is where you can switch to post on Facebook as your page, and to see how your Page is performing.



Facebook Page TourPage Essentials

Strong visual cover photo defining your business(No promotional information allowed)

851 X 315 Pixels

Profile Picture ( logo or business definer)

180 X 180 Pixels

Clear, keyword rich “About” description Strategic use of Apps



Facebook Page TourOther Basic Page Components

Personal profile friends who like your page



Facebook Page TourOther Basic Page Components

All posts to your page from others are kept in this update box.

All “likes” of your page are noted in this update box.



Facebook Activity Tour



Facebook Activity TourPosting

Post a status update here as yourself or as your page. When you post as your page you can:

- schedule for a later date/time

- change the visibility settings

- pay to promote the update




Click to add a photo or video




Click to add an event, company milestone, or ask a question/take a poll




When you turn on the “Message” capability for your Page, you give others the right to direct message your page. You may not initiate contact with anyone, but once you receive a message you may message back.

To turn on private messaging, open your Admin Panel. Click Edit Page > Manage Permissions > Check the box next to Messages



Facebook Activity TourPost Options

Pin a post to the top of your timeline for 7 days. Unpin

by clicking ribbon

Click pencil to:

Hide the post or delete the post



Facebook Activity TourPost Options

Click star to highlight post across entire

timeline.



Facebook Marketing Tour

Hey Everybody! I made a Facebook Page. (Clapping)

Let’s Connect!



Facebook Marketing TourWhy spend the time?

Facebook is a social network that can: • Talk with your customers/prospects• Help you do customer service well• Build personal/brand credibility• Increase your email list• Help sell your products and/or services• Increase visits to your website



Facebook Marketing TourSecrets Most People Don’t Know/Do

• Encourage customers to check-in so your name shows up in their Newsfeeds. More free advertisement

• Post photos of customers and tag them so they see them

• Share success stories: Ask your customers to discuss how you've helped them on your page.

• Join Groups related to your business and add value through comments. Interact with other group members to build partnerships.



Facebook Marketing TourSecrets Most People Don’t Know/Do

• Post valuable information FOR YOUR CUSTOMER to keep them interested

• Use video to significantly boost connection, education, personalization, and sales

• Use your apps area URL’s to send prospects to your page offers and information

• Invest in Facebook paid ads to increase sales (Inexpensive and very targeted)



Now you know:• Your way around the Twitter Platform• Your way around the Facebook Page• Tactics for making the most of your

time on Twitter and Facebook.

Twitter Facebook

Decide To Take Action Today!Help others on Twitter and Facebook with your product or service.



For additional help with your social media needs,Call us.

Get SocialWith Social Media

www.whitesheepmarketing.com


Get Social Twitter and Facebook Basics 2012

Education

Transcript of Get Social Twitter and Facebook Basics 2012