Get Social Smart with Video and Live Streaming
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Transcript of Get Social Smart with Video and Live Streaming
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Getting Social Smart with Video and Periscope
Katie LanceCEO/Owner, Katie Lance Consulting
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Do it yourself or hire a pro?Do it yourself tips:1. Shoot horizontally2. Short and simple3. Be prepared4. Have a call to action at the end5. What questions are you getting asked all the time?
If you want to hire a pro: Google or Yelp6. Interview 3-5 people7. Ask for samples8. Ask for reference
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Invest in a professional, quality About Us video – that tells your brand story
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Your property videos should “paint the picture” for a homebuyer
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Video email – BombBomb.com
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Increase your organic reach with videos on Facebook
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The 9-steps you need to take with each video
1. Add it to your marketing calendar2. Add it to your website (blog)3. Email it one-to-one4. Email it to database5. Upload it to YouTube 6. Upload it to Facebook7. Tweet it (multiple times!)8. Post the link to LinkedIn9. Repeat
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Free resource: KatieLance.com/EditVideo
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What’s the next big thing?
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Millennials want to be able to look someone in the eye.
• There is a huge lack of trust still in real estate
• What if instead of looking at a video they could look and talk to a Realtor LIVE?
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Live streaming allows us to build relationships like never before
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Connect with the world
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Getting started with Periscope
1. Download the app 2. Create your account3. Complete your bio4. Follow friends 5. Watch broadcastsFree resource: KatieLance.com/Periscope
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Opportunities for real estate pros on Periscope
1. Create valuable content simply and quickly
2. Reach a new audience3. Storytelling 4. Build TRUST and
TRANSPARANCY
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Tips for getting started• Have a plan• Hashtags• Pre-market your
scopes• Promote them
afterward
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Integrating Periscope into your marketing plans
• What other marketing are you doing now?
• Not reinventing the wheel – but repurposing!
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Video and Periscope strategy• Have a system• Decide on content• Keep a notebook
of ideas• Keep it simple• Life is content• Just DO IT