Get out from behind the stacks Sharing health information with online communities

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Get out from behind the stacks Sharing health information with online communities

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Presentation for Consumer Health Information Providers Interest Group (CHIPIG) on June 8, 2011

Transcript of Get out from behind the stacks Sharing health information with online communities

Page 1: Get out from behind the stacks Sharing health information with online communities

Get out from behind the stacks Sharing health information with online communities

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Your facilitators

Colleen Young Kathy Kastner

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“I don’t know, but I can try to find out”

Fox, Susannah, The Social Life of Health Information, The Pew Internet & American Life Project, May 12, 2011

/̶ default setting for people with health questions

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People seek health info online• 80% looked online for specific disease or treatment information. This translates to 59% of all adults.

• 34% read someone else’s commentary or experience about health or medical issues online. (25% of adults)

• 62% use social network sites. (46% of adults)

• 15% of social network users have gotten health information via their networks. (7% of adults)

Fox, Susannah, The Social Life of Health Information, The Pew Internet & American Life Project, May 12, 2011

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Facebook useage in Canada

Breikss, Chris, Mind Blowing Canadian Facebook Usage Statistics, 6S Marketing, May 2011

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Social networking is here to stay.

And we think you should be there

because…

People will continue to learn and share about their health online.

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Health librarians

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www.sharingstrength.ca/

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Why do you want to engage with people online?

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What tools do you have to reach people online?

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Kathy’s journey

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www.foxepractice.com/healthcare-hashtags/

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www.smich.ca

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http://cyhealthcommunications.wordpress.com

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Connect with us

Kathy Kastner

[email protected]

@KathyKastner

Colleen Young

[email protected]

@colleen_young