Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb
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Transcript of Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb
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1.877.568.7477 ONEUPWEB.COM [email protected]
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isn't a simple matter of writing a few blog posts. CONTENT MARKETING
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Or letting it all ride on a short article.
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It’s a
COMPLEX thought out strategy
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backed by
RESEARCH that identifies your customer segments.
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AND IT’S A LOT OF WORK.
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It's important to remember that just
because you live and breathe this
stuff doesn't mean the rest of the
world does.
AGENCIES * REMINDER TO
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We as agency partners still have,
and will always have, an obligation to
educate our prospects and clients. AGENCIES * REMINDER TO
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YOU, the mid-size marketer
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AS YOU JOURNEY DOWN THE PATH TOWARD THE INEVITABLE
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TRY THIS FIVE STEP APPROACH
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STEAL BUDGET 01
Not from the local convenience store
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FROM ONE OF YOUR SO-SO MARKETING CHANNELS
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START SLOW 02
content marketing is a marathon
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You can work with your agency on a
"DIP YOUR TOE IN THE WATER" approach that demonstrates effectiveness.
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BE PATIENT 03
A slow entrée will take longer to show a positive effect.
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Remember to
BENCHMARK before you start.
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COMMIT 04
Once you see results
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present up the ladder and state your case for larger budget
YOU HAVE TO KEEP MOVING FORWARD.
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REPORT REGULARLY
05
Make sure your agency partner is accountable and keeps you in the loop.
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It's important your
STRATEGY ALIGNS and you learn along the way
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but even more important that you can
EFFECTIVELY relay the outcomes up the chain.
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THERE YOU HAVE IT.
Content marketing, like the internet, is here to stay. It may look different over time but it's not going away. This approach will get you started and may even save your job. Good luck! Now get out there!
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