GET MORE WITH GROUP TOUR 2020 · GROUP TOUR MAGAZINE YEARS OF EXPERIENCE Experienced and novice...
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GET MORE WITH GROUP TOUR 2020 MEDIA KIT [ INTEGRATED MEDIA ] PRINT | DIGITAL | SOCIAL | CUSTOM GROUP TOUR Ӏ STUDENT GROUP TOUR Ӏ CUSTOM PUBLISHING advertisers.grouptour.com Ӏ [email protected]
Transcript of GET MORE WITH GROUP TOUR 2020 · GROUP TOUR MAGAZINE YEARS OF EXPERIENCE Experienced and novice...
GET MORE WITH GROUP TOUR
2020MEDIA KIT
[ INTEGRATED MEDIA ]
PRINT | DIGITAL | SOCIAL | CUSTOM
G R O U P TO U R Ӏ S T U D E N T G R O U P TO U R Ӏ C U S TO M P U B L I S H I N G
advertisers.grouptour.com Ӏ [email protected]
LET TER FROM THE PUBLISHER
Thank you for considering Group Tour Media for your media planning this year. We’ve been working hard to make sure you have the most effective vehicle to connect with tour operators and group leaders from the United States and Canada.
Group Tour Media is the first choice for professional travel planners. Readers of Group Tour magazine and Student Group Tour magazine plan more trips with more travelers who stay longer at your destination. Simply put, Group Tour planners put more dollars back into your community.
How do we do it? Group Tour Media has a full staff of writers producing up-to-date, group-friendly content. That gives us editorial independence and makes us the trusted source for tour planners. Our skilled audience development team constantly scrubs our distribution lists to ensure our readers are active travel planners.
That’s how you get more with Group Tour.
Elly DeVriesPublisher
GROUP TOUR MAGAZINE 1-2 ...........audience profile
3...............engagement
4 ...............editorial calendar
5-6 ..........pricing & ad specs
STUDENT GROUP TOUR MAGAZINE 8-9 ..........audience profile 10 .............editorial calendar 11-12 .........pricing & ad specs
CUSTOM PUBLISHING 13-14 ........audience profile
DIGITAL 15 .............ontarget marketing program 16 .............email, social, web 17..............digital pricing
MEET THE SALES TEAM 18 .............sales territories
AUDIENCE PROFILEG R O U P T O U R M A G A Z I N E
YEARS OF EXPERIENCEExperienced and novice planners alike use Group Tour magazine to plan group trips.
5 years or less 13% 5-10 years 21% 11-15 years 5% 16-20 years 7% 20+ years 54%
DECISION MAKERS BUYING POWER
97% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.
BUYING MEMBERSGroup Tour magazine is sent to all buying members of ABA, NTA & OMCA.
TOUR OPERATORS / 9,988
GROUP LEADERS / 2,506
GROUP TRAVEL AGENTS / 2,150
BANK CLUBS / 556
* BASED ON DISTRIBUTION OF SEPTEMBER 2019 GROUP TOUR MAGAZINE.
PRINT DISTRIBUTION
15,200PER ISSUE
advertisers.grouptour.com | 1
AGE GROUPSGTM readers plan for travelers who are:
Seniors 75%Boomers & Gen X 63%Millennials 28%Students 32%
TYPES OF TRIPS PLANNEDReaders plan:
Cultural tours
Trips to festivals
Adventure tours
Shopping trips
Culinary tours
Religious tours
Historical tours
Military tours
Cruises
Literature tours
of readers activelyplan trips to Canada.
of readers activelyplan trips to the U.S.
11%
95%
AVERAGE COST PER TRIP Under $250 14% $250 - $499 19% $500 - $999 26% $1,000 - $2,999 28% $3,000 - $4,999 11% $5,000+ 2%WHERE TRIPS ARE
BEING PLANNED
AUDIENCE PROFILEH O W / W H A T D O T H E Y P L A N ?
6 NIGHTS PER TRIP ON AVERAGE TOTAL REACH15,200 copiesPer issue distribution
1.5Pass along rate
22,800 readersTotal Reach
TRIPS PLANNEDPER YEAR (on average)
Tour Operators 14Group Leaders 5Travel Agents 10Bank Clubs 9
TOTAL TRIPS273,600trips are planned by Group Tour magazinereaders annually. (22,800 readers x 12 trips/year*)*WEIGHTED AVERAGE
advertisers.grouptour.com | 2
ENGAGEMENTConducted by independent research firm, Signet Research Inc.
is the average recall for ads seen inGroup Tour magazine
is the average recall for ads read inGroup Tour magazine
10%
17%
19%
27%
43%
35%
of planners read Group Tour magazine regularly.
(3 out of 4 issues)
courier
group tour magazine
destinations
bus tours
groups today
leisure group travel
group travel leader
readership exclusiveto Group Tour
magazine.
Industry standard 10-20%
of the time, readers take action after seeing an ad in Group Tour magazine.
advertisers.grouptour.com | 3
SEPTEMBER
Cover Story State FeaturesEntertainment Nashville, Tennessee | Seattle, Washington | Fort Wayne, Indiana | Valley Forge, Pennsylvania
DECEMBER
Cover Story State FeaturesWinter Sports Harrodsburg, Kentucky | Fredericksburg, Texas | Detroit, Michigan | New York, New York
@GroupTour@GroupTourMagazine
2020 EDITORIAL CALENDAR
GROUP TOUR
CLEVELAND EXPLORE TREASURES
ON LAKE ERIE’S SHORE
SALEM
MAKE SOME MAGIC IN
COASTAL MASSACHUSETTS
TENERIFE
LARGEST OF SPAIN’S
CANARY ISLANDS IS BIG
ON BIODIVERSITY, FROM
SEASIDE TO MOUNTAINS
MAR 2020 | grouptourmagazine.com
SAVOR LOCAL FLAVORS
TO FULLY APPRECIATE
A DESTINATION
FOODTOURS
FEB 2020 | grouptourmagazine.com
GROUP TOURDISCOVER ADVENTURE ON THE AMERICAN RAILS
HISTORYIN MOTION
BRANSON FIND NOSTALGIA IN MISSOURI’S OZARK MOUNTAINSIRVING BUSTLING NORTH TEXAS DESTINATION MOVES TO ITS OWN GROOVE
LISBON ART AND ADVENTURE MINGLE IN PORTUGAL’S CAPITAL
NORTH CAROLINA 2020 PLANNING GUIDE
advertisers.grouptour.com | 4
PRICING & AD SPECS
Full Page
live: 7.25 x 9.75trim: 8.375 x 10.75
bleed: .125 in.
2/3 Vertical
4.75 x 9.75
1/4 Horizontal
7.25 x 2.25
1/4 Vertical2.25 x 7.25
1/6 Horizontal
4.25 x 2.25
1/6 Vertical2.25 x 4.75
3/4 Box
7.25 x 7.25
1/2 Horizontal
7.25 x 4.75
1/2 Vertical4.75 x 7.25
1/3 Box
4.75 x 4.75
1/3 Vertical2.25 x 9.75
BRONZE INTEGRATEDMEDIA PACK AGE
$4,000 NET ($8,940 Value)
Four-time, twelfth-page print advertisement in either Group Tour magazine or Student Group Tour
• One year ad on GroupTourmagazine.com* • Digital sponsorship • Basic Social Package• Supplier profile page on GroupTourmagazine.com• Editorial opportunity in your regional section
SILVER INTEGRATEDMEDIA PACK AGE
$7,000 NET ($12,253 Value)
Four-time, sixth-page print advertisement in eitherGroup Tour magazine, Student Group Tour or Group Tour Heritage & History
• One year ad on GroupTourmagazine.com* • Digital sponsorship• Basic+ Social Package• Supplier profile page on GroupTourmagazine.com
GOLD INTEGRATEDMEDIA PACK AGE
$12,000 NET ($16,638 Value)
Four-time, quarter-page print advertisement in either Group Tour magazine, Student Group Tour magazine or Group Tour Heritage & History
• One year ad on GroupTourmagazine.com*• Exclusive digital sponsorship • Premium Social Package• Featured supplier profile page on GroupTourmagazine.com
Additional size/pricing options available.
*Artwork must change periodically *Artwork must change periodically *Artwork must change periodically
File Specifications: Email a print resolution PDF, JPG, TIF or EPS to [email protected]
advertisers.grouptour.com | 5
GROUP TOUR MAGAZINE
Group Tour Space Artwork
September July 1 July 15
December Oct. 1 Oct. 15
Size 1x per issue 4x per issue
Back Cover $7,709 $6,168
Page 2, 3,
or Inside Back $7,037 $5,708
Full Page $6,733 $5,387
3/4 Page $5,704 $4,562
2/3 Page $5,197 $4,158
1/2 Page $4,660 $3,728
1/3 Page $3,644 $2,915
1/4 Page $2,974 $2,485
1/6 Page $1,858 $1,486
GROUP TOUR Á LA CARTE PRICING
GROUP TOUR GAMING & SHOPPING
GROUP TOUR FOOD & DRINK
Publishes Space ArtworkDecember Oct. 1 Oct. 15
Issue Space ArtworkFood & Drink - September July 1 July 15
Size 1x per issueFull Page $4,2431/2 Page $2,652
Size 1x per issueFull Page $5,1411/2 Page $3,560
&
-Dining with a View -Food Halls -Ballparks & Theme Parks-Festivals -Beer, Wine & Spirits Tours
Cities52019–20 planning guide
Group tour
SPECIAL EDITIONSSpecial editions publish annually and are inspired by tour planner feedback.
Group Tour Heritage & History focuses on tour destinations with historical and cultural themes.
Group Tour Food & Drink showcases foodie stops and culinary experiences sure to pique a group’s interest and appetite.
Group Tour Shopping & Gaming highlights two of the most sought-after stops on a group itinerary — shopping destinations and gaming hot spots.
NOTE: 15% discount granted for camera-ready artwork.
SPECIAL EDITION PRICING
GROUP TOURShopping2020
PLANNING GUIDE
GROUP TOURGaming2020
PLANNING GUIDE
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AUDIENCE PROFILES T U D E N T G R O U P T O U R M A G A Z I N E
The total market value of student travel in the U.S. was estimated to be at least $5.6 billion in 2019.*
The average groupsize is between
52 and 62 students.*
*BASED ON DISTRIBUTION OF STUDENT GROUP TOUR AUGUST 2019 *BASED ON 2016 STUDENT & YOUTH TRAVEL DIGEST REPORT
EDUCATORS / 25,916
TOUR OPERATORS / 2,870
HOMESCHOOLERS / 650
GROUP TRAVEL AGENTS / 957
GROUP LEADERS / 807
PRINT DISTRIBUTION*
31,200PER ISSUE
advertisers.grouptour.com | 8STUDENT GROUP TOUR MAGAZINE
Excellent Planning Tool
Nearly every region is included in each issue.
Advertiser Benefits
We make it easy for planners to connect with suppliers through online supplier profiles.
Great Timing
Student Group Tour publishes 3x per year during key planning times, providing planners and
educators with information when they need it.
Editorial Independence
Student Group Tour can include content about any destination of interest, even if it’s not a typical
”top 10” destination.
MORE TOUR OPERATORS MEANS MORE VOLUME.
Student Group Tour magazine reaches10x more tour operators than any other student travel publication.
Stud
ent G
roup
To
ur
Co
mp
etit
or
advertisers.grouptour.com | 9STUDENT GROUP TOUR MAGAZINE
OCTOBER COVER STORY
Technology
MID-ATLANTIC REGION
OCTOBER Capitol RegionCape Cod, Massachusetts Grand Rapids, MichiganMyrtle Beach, South Carolina Denver, Colorado
NEW ENGLAND REGION SOUTHEASTERN REGION GREAT LAKES REGION WESTERN REGION
Get the editorial advantage with Student Group Tour. Content is developed to inspire travel to destinations large and small!
Regional-based articles and features make it easy for planners to find you.
Get more with Student Group Tour.
CHICAGO | PORTLAND, MAINE | NEW YORK CITY | BIRMINGHAM | SAN FRANCISCO | ROME
ideas for planning educational travel
StudentGROUP TOUR
STUDENTS DISCOVER THE PAST
THROUGH IMMERSIVE LEARNING
SPRING 2020 | studentgrouptour.com
Hands-on history
5 STOPS FEATURES
2020 EDITORIAL CALENDAR
advertisers.grouptour.com | 10STUDENT GROUP TOUR MAGAZINE
STUDENT PRICING & AD SPECS
Full Page
live: 7.25 x 9.75trim: 8.375 x 10.75
bleed: .125 in.
2/3 Vertical
4.75 x 9.75
1/4 Horizontal
7.25 x 2.25
1/4 Vertical2.25 x 7.25
1/6 Horizontal
4.25 x 2.25
1/6 Vertical2.25 x 4.75
3/4 Box
7.25 x 7.25
1/2 Horizontal
7.25 x 4.75
1/2 Vertical4.75 x 7.25
1/3 Box
4.75 x 4.75
1/3 Vertical2.25 x 9.75
STUDENT BRONZE INTEGRATEDMEDIA PACK AGE
$5,000 NET ($6,446 Value)
• Three-time, twelfth-page print ad • Ad on StudentGroupTour.com (Quarter)*• Basic Social Package• Supplier profile on StudentGroupTour.com
STUDENT SILVER INTEGRATEDMEDIA PACK AGE
$8,000 NET ($13,711 Value)
• Three-time, sixth-page print ad • Student-focused itinerary eblast• Ad on StudentGroupTour.com (Six months)*• Basic+ Social Package• Supplier profile on StudentGroupTour.com
STUDENT GOLD INTEGRATEDMEDIA PACK AGE
$14,000 NET ($20,105 Value)
• Three-time, quarter-page print ad• Student-focused itinerary or digital edition eblast• Ad on StudentGroupTour.com (Annual)* • Premium Social Package• Supplier profile on StudentGroupTour.com
Additional size/pricing options available.
*Artwork must change periodically *Artwork must change periodically
File Specifications: Email a print resolution PDF, JPG, TIF or EPS to [email protected]
*Artwork must change periodically
advertisers.grouptour.com | 11STUDENT GROUP TOUR MAGAZINE
Size 1x per issue 3x per issue
Back Cover $7,937 $6,350
Page 2, 3, or
Inside Back $7,224 $5,796
Full Page $6,897 $5,518
3/4 Page $5,843 $4,674
2/3 Page $5,231 $4,257
1/2 Page $4,728 $3,782
1/3 Page $3,362 $2,690
1/4 Page $2,732 $2,185
1/6 Page $1,636 $1,309
Issue Space Artwork
October Aug. 1 Aug. 15
STUDENT GROUP TOUR
STUDENT Á L A CARTE PRICING
cleveland | boston | baltimore | dr. martin luther king, jr. trail | seattle | paris
ideas for planning educational travelStudentGROUP TOUR
PERFORMANCE VENUES EMBRACE STUDENTS’
CREATIVITY ANDCONFIDENCE
CENTERSTAGE
SPRING 2019 / GroupTour.com
detroit | greater merrimack valley | valley forge | Houma | snohomish county | mexico city
WINTER 2018 / GroupTour.com
GROUP TOUR
ideas for planning educational travel
Space exploration inspires future astronomers
Student
Landamongthestars
STUDENT GROUP TOUR MAGAZINE advertisers.grouptour.com | 12
LOOKING TO MAKE AN IMPRESSION?
Partner with a publisher who understands how travel planners think.
Group Tour Media has worked with Experience Grand Rapids, Tulip Time Festival and Circle Michigan to publish and distribute stunning travel guides for the travel trade and consumer travel markets alike.
Group Tour Media provides á la carte services that include sales, content production, design, printing and distribution to a list of qualified tour planners or a list of your choosing. Turn the page to learn more.
Get more with Group Tour.
Call 800-767-3489, ext. 111 to learn what Group Tour Media can do for you, or email [email protected].
Please submit RFPs to [email protected].
CUSTOM PUBLISHING
P R E M I E R G R O U P T R A V E L G U I D E 2020
advertisers.grouptour.com | 13CUSTOM PUBLICATIONS
Group Tour Media offers á la carte custom publication services for all niche markets. Take your pick…
A S O L U T I O N F O R W H AT Y O U N E E D
SALES
Group Tour Media consultants have over 90 years combined experience in media planning,
consulting and group travel. We put that experience to
good use by customizing our services to your needs.
DISTRIBUTION
Take advantage of a meticulously-cared-for list of
group travel planners or seek a new audience entirely.
CONTENT
Group Tour Media editors are skilled content creators, with
experience in research, story-crafting and photo collection. They can craft your content
in an engaging, professional manner that embodies the spirit
of your destination.
DESIGN
Group Tour Media designers bring diverse talents to the
table. Engage your audience with modern, eye-catching
layouts or give them the warm feelings of solid,
traditional designs.
CUSTOM PUBLISHING
advertisers.grouptour.com | 14CUSTOM PUBLICATIONS
advertisers.grouptour.com | [email protected] | GTM-9035
ONTARGET MARKETING PROGRAMby GROUP TOUR MEDIA
HERE’S HOW IT WORKS:
Group Tour Media offers tour suppliers theopportunity to reach the 13,000 unique monthly visitors of GroupTourMagazine.com, and all its sub-pages/domains, long after they’ve left GroupTourMagazine.com. This allows you to gain more impressions (an average of 72,000 monthly impressions) and a higher likelihood of online engagement with qualified prospects (an average of 138 monthly clicks).
Your ad will be shown to GroupTourMagazine.com visitors across millions of websites; apps; mobile devices; and high-traffic websites like Facebook, Instagram and YouTube. Your ad will follow high-value prospects around the internet and direct those prospects to your website.
GOOGLE DISPLAY ADS1 Leaderboard Ad | 728 X 90 pixels
1 Rectangle Ad | 300 X 250 pixels1 Skyscraper Ad | 160 X 600 pixels
Acceptable formats: JPG, PNG, GIF (Max. size 150 KB)
Animated ads (GIF) Animation length and speed:Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS
Use as few words as possible for Google Display Ads, as there is not much real estate.
FACEBOOK BOX ADS3 photos | 1080 x 1080 pixels Acceptable formats: JPG or PNG12 words of copy to accompany all photos(The same text will apply to all three images, not 12 words per image).
Do not place copy on Facebook Ad photos. Even logos and branding can cause an ad to be rejected by Facebook algorithms.
Guidelines: Ads cannot be related to alcohol.
Avoid the promotion of ticketed events or programs; such ads are denied by Google and Facebook. Please include a website URL.
Please email materials to: [email protected]
WHAT’S INCLUDED:
$3,000/monthly(Analytics provided monthly) *Frequency discounts available.
COST
$7,500/quarterly(Analytics provided quarterly)
DIGITAL advertisers.grouptour.com | 15
@GroupTour@GroupTourMagazine
Be top-of-mind by being top-of-inbox.Sponsor an e-content product and be in frontof thousands of tour planners.
Speak with your Media Consultant about sponsorship opportunities.
Cost: $2,300
Digital Edition Announcement•Open Rate ............................ 7%•Click-Through Rate ...... 11.55%
Spotlight Newsletter•Open Rate ......................... 7.5%•Click-Through Rate ........ 8.51%
On The Move•Open Rate .........................8.2%•Click-Through Rate ........8.62%
Weekly Itineraries•Open Rate ........................ 6.7%•Click-Through Rate ......10.03%
Editors Pick/TOP STOPS•Open Rate ......................... 7.0%•Click-Through Rate ...........8.3%
7,664 followers on Facebook and 5,141 followers on Twitter give Group Tour magazine the largest social following of any single group travel community.
When you partner with the Group Tour Media brand, you’ll be reaching active tour planners who bring your community over $131,000 per trip. Don’t leave your audience up to chance; work with our social platforms to reach a larger audience every time.
Premium - $1,600• 2 Facebook posts (2 boosted)• 8 Tweets• Analytics
Basic+ - $1,099• 2 Facebook posts• 8 Tweets
Basic - $750• 1 Facebook post• 4 Tweets
SOCIAL
Who visits a tour planning website?Tour planners.
Advertising on a website dedicated to tour planning information puts you in front of active travel planners.
GroupTourMagazine.com and StudentGroupTour.com connect you to active tour planners while they research and build their itineraries.
Top Pages:• Home• Get Inspired• News
Activate your supplier profile and be searchable to active tour planners. Email your Media Consultant (page 19) for more information.
WEB
DIGITAL advertisers.grouptour.com | 16
Leaderboard $650 - $1,000
Inline Rectangle $500 - $750
Pop-Up $1,500/Month
Leaderboard $1,750 - $2,700
Inline Rectangle $1,200 - $2,000
QUARTERLY RATES
MONTHLY RATES
RUN OF SITE POP-UP
WEB PRICING
Supplier Profile/Web Listing $750Runs for one year.
Contact your Media Consultant for additional options.
DIGITAL advertisers.grouptour.com | 17
Contact your Media Consultanttoday to get more with Group Tour.
MEETTHE TEAM
AIMEE SMITH717-668-2720
JIM HOLTHAUS616-283-1816
ERIC LUTEY800-767-3489, ext. 111
GREG JONES859-327-6417
ALAN LININGER717-778-8056
DIRECTOR OF SALES MEDIA CONSULTANTS
MEET YOUR MEDIA CONSULTANT advertisers.grouptour.com | 18
