Get more traffic to your website for freemore+traffic-for+fr… · Get more traffic to your website...

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Get more traffic to your websitefor free Ellen Finkelstein www.ChangetheWorldMarketing.com 1

Transcript of Get more traffic to your website for freemore+traffic-for+fr… · Get more traffic to your website...

Page 1: Get more traffic to your website for freemore+traffic-for+fr… · Get more traffic to your website ... Organic search 94% Direct 5% Referral 1% Social 0% Searching for keywords in

Get more traffic to your website—

for free

Ellen Finkelstein

www.ChangetheWorldMarketing.com

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I started EllenFinkelstein.com in

1999 as an author platform

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Summer gets a little slow!

Month Sessions Users Pageviews

June, 2015 291,001 255,661 354,308

May, 2015 300,894 266,845 366,232

April, 2015 350,626 308,738 429.233

March, 2015 373,207 327,236 460,099

February, 2015 314,851 276,671 391,621

January, 2015 316,346 276,222 396,639

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How did it happen?

I started a long time ago – it’s been over 15 years

I’ve added valuable blog posts regularly

The topics are important to people – they need to know what I’m writing about

I have a regular email newsletter

I promote each post on social media (outsourced) and I reply when people comment

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Where does the traffic come from?

Organic search94%

Direct5%

Referral1%

Social0% Searching for keywords in a

browser

Organic search

From another webpage on the site

Direct

From a different website (external links)

Referral

LinkedIn, Facebook, Pinterest, StumbleUpon, Twitter, etc.

Social

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How SEO gets you traffic

People search using phrases

When those phrases are on your website, search

engines display your website in the results

If you do SEO correctly, you’ll get more traffic

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Give your website an SEO check

Display any page

Right-click and choose View Page Source

Look at the Title tag in the

header

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Check all of your main website pages

Home

About

Contact

Blog

Products

Services

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Easy keyword techniques

you can use now

Choose a site-wide keyword phrase and use it on your main pages and in your images

Use WordPress SEO by Yoast for individual posts

Use keywords in your headings

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site-keywords-post-keywords-1.png

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How to insert an image

Click Insert into Post

Choose the size you want

Choose Link, None

Choose the alignment you want

Click in the Alt Text box and paste

Select & copy the file name

Find your image and click Open

Click Add Media, Upload Files, Select Files

Click where you want the image to go

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Use long-tail keywords

It’s easier to rank for longer phrases

Fewer people search for them but fewer websites cover them

Local references are a good example

Use brand names

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Ethical & effective linking techniques

Links from authoritative sites are always valuable

Use a related post plug-in like Yet Another Related Posts Plugin

Use Categories and Recent Posts widgets

Link internally to your most popular posts

Re-promote your most popular posts externally

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Use Google’s free keyword tool to find

keywords

1. You need an Adwords account

2. https://adwords.google.com/KeywordPlanner

3. Search for new keywords

4. Specify search

5. Click Get Ideas

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Social media can increase your traffic because

people share good content

Blog regularly and promote every post on social media

Google favors G+ and YouTube

Use a sharing plug-in like Shareaholic

Ask people to share in your newsletters

Have links to your accounts in the sidebar

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Google

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Email subscribers can grow your traffic

Ask them to forward your newsletter to friends

Link back to your website

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Controversial! Article directories don’t help

Google doesn’t like them

You won’t get significant traffic from them

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Why you need to start building up your

traffic now!

Google highly values age—older IS better

The more traffic you get, the more Google gives you

The more people who share and link to you, the higher you rank

The longer people stay on your website, the higher you rank

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Get more traffic to your website—

for free

Ellen Finkelstein

www.ChangetheWorldMarketing.com

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