Get More Exposure: Using Comparison Shopping Engines
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Get More Exposure: Using Comparison Shopping Engines Patricia Pepe, Internet Merchants Association
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Transcript of Get More Exposure: Using Comparison Shopping Engines
Get More Exposure: Using Comparison Shopping Engines
Patricia Pepe, Internet Merchants Association
About Me
About the Internet Merchants Association
Comparison Shopping Engines
What are they ?
How can I use them with my e-commerce business?
Comparison Shopping Engines (CSEs)
shopping search engines that compare --- prices
--- features --- reviews
they don’t sell the merchandise directly
CSEs Value and Growth
15%
CSEs Value and Growth
15% 55%
--Forrester Research
Examples of CSEs
Traditional CSEs Innovative CSEs
Shopping.com Shopzilla NexTag PriceGrabber
become TheFind pronto smarter shop.com Flit Bing shopping (8/1!)
Who uses CSEs? Internet savvy buyers Making complex purchases
How it works
Website Feed Configure CSEs
How it works
Website Feed Feed Provider Configure CSEs
The cost of using CSEs
Fee Free
CPC CPM CPA
Google shopping TheFind Bing shopping
Keys to Success: Optimize titles Provide all required info, plus: orig price and sale price
material
colors
dimensions
alt images
high res images
review info (both stars and text)
Which CSEs should I use?
Analytics: Building the foundation
Tweaking the feed
Collecting the data
Maintenance: Keep on top
Thank you for attending!
[email protected]://www.imamerchants.org
http://www.westfloridacomponents.com
