Blogmint - Influencer Marketing Outlook 2017 - Influencer Side (India)
Get Media Smart Influencer Marketing Education
Transcript of Get Media Smart Influencer Marketing Education
What makes an influencer?
Content creators
Aspirational
Experts in their field
Thought-leaders
Large following
Credible
Powerful –can influence purchasing
Engaging Popular
Relatable
FriendlyNiche
Funny
Creative
Creating content is Luke’s job. How can people make a living this way?
#StartingOut
Why does he enjoy it?
Why did Luke become an influencer?
#MakingMoney
Why do brands work with influencers?
How would a brand choose an influencer to partner with?
Hannah thinks that influencers should only work with brands theylike – do you agree?
#Ad
How can you tell if a post is an advert?
Why is it important to knowif an influencer has been given a product for free?
Why do influencers deserve to get paid for their content?
#Filter
Why is airbrushing used in advertising?
Hannah thinks it is important not to compare
yourself to images you see online – do you agree?
Debate!
Do you think influencer marketing is more effective than traditional marketing?
1How far do you agree: influencer marketing should be regulated.
2
How far do you agree: influencers should be able to promote any products, as long as they are honest about it.
3