Get jar mma forum singapore workshop 2011

Mobile Marketing Association

Understanding Apps / App Stores in Asia

Patrick Mork

Chief Marketing Officer

GetJar Inc.


GetJar – who we are• Largest free app store (’05)

• 1.8 billion downloads to date

• 144,000 apps

• 190 countries, 2,500 handsets

• Distribution / AppVertising™

• $42M funding: Accel / Tiger Global

• Silicon Valley, London, Vilnius


App usage is becoming universal

• Over 8 billion apps were downloaded in 2010

• The global industry will be worth over $30 billion by 2015*

• 56% of users are male

• Largest age demo is 25-34 year olds– Followed by 34-44 year olds and 18-24

• Over 600,000 apps across the known apps stores

• More then 3,500 apps are being downloaded every second

*Juniper research Q4 2010** GetJar consumer poll of 2,500 consumers in Q1 2011


GetJar + Asia = BIG opportunity

# Country

1 India

2 Indonesia

3 Nigeria

4 United States

5 Bangladesh

6 Philippines

7 Egypt

8 United Kingdom

9 Pakistan

10 Saudi Arabia

GetJar top countries by downloads – April 2011


How do Asian consumers engage with apps?

79% download

apps once / week36% using

apps more then 1 hour /

day

GJ AppMeter Survey, March 20112,500 users

Top categories Games, SN,

Entertainment, IM/SMS,

Productivity 54% using apps more

then once per day34% claim to

use mobile web more then Web


Where are the platform wars going in Asia?


Currently Symbian and J2ME still dominate on GetJar with Asian consumers…

*App Meter market research April 2011 platform users on GetJar


But Asian purchase intent shows a vastly different possible outcome..

*App Meter market research April 2011 purchase intent by platform on GetJar

Share0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

iOSAndroidBBSymbianJavaWindowsSameDon’t know


How are app stores monetizing content?

• 2010 = $2.1 bln in app store revenue

• Apple alone 1.7 bln

• 25% est. games

• 47% of games IAB

• Others significantly behind

0%10%20%30%40%50%60%70%80%90% 82.7%

4.7%7.7% 4.9%

iPhoneAndroidBlackberryNokia Ovi

Percent share of app store revenues 2010: IHS ScreendigestDoes not include revenues from carrier portals


Monetization options in Asia: 3 possible models


Success stories -Mig33: Leveraging communities

• Mobile & Web community service

• Chat, IM, SMS, Intl calls, Games, Avatars

• 47M+ users (20M in Indonesia)

• Cross platform• Monetizes premium

services• Mig33 credits / merchant

distribution


Success Stories -Snaptu: The iPhone of feature phones

• Over 10M users• Allows easy access to app

widgets for feature phones• Monetizes through in app ads• Successfully monetize

Indonesian market with 500k subs


App Discovery - Evolution

Carrier Portals & OEM’s

App Stores,

Ads, Incentives

Sponsored placement, Cost per

user, Social, off

portal

2004-present 2007-present 2011-?


[email protected]

*****************

Share/Hide/Comment

App Discovery: The new paradigm?


Concluding remarks

• Asia is booming but app downloads are not just from smartphones

• Business vary widely – experiment with multiple models

• App stores are fragmented – monetization improving outside Apple App store. Full list:• http://www.wipconnector.com/i

ndex.php/appstores

• Discovery is evolving but marketing is key for awareness

http://www.airtel.in/applications/genericlead/apps/index.jsp

http://www.wipconnector.com/index.php/appstores






Thanks you!

Patrick Mork – [email protected]

+1 650 576 1809http://Blog.getjar.com/developer

mailto:[email protected]

http://Blog.getjar.com/developer

Get jar mma forum singapore workshop 2011

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