“If we have it – you get it, if we don’t have it – we get it”
Get It! Presentation
description
Transcript of Get It! Presentation
Connecting Your Business To Madison Area Consumers
All Encompassing
Yesterday: Your website was Your Presence!
Web site
Web PresenceWeb Presence
Building a Web Presence
Today: Web presence is a dynamic mix of digital marketing capabilities. This includes banner advertising, SEM, SEO, social networking profiles, email newsletters, etc.
AdvertisingSearchResults
Social Networkin
g
Message
Boards
Blogs
Start with Audience
Madison’s #1 local website
madison.com
•Over 18 million monthly page views*
•Over 2.7 million unique monthly visits*
*Source: Omniture February 2011
Directory Search Box will appear throughout madison.com and get-it.madison.com pages.
Geographic ranking and sorting makes the search more relevant for the user.
Users are driven to directory search results page.
Provide Directory Search Tools/Prompts
Retention, Expansion, Promotion
Plumber
Results listed in ranked order of geographic priority with FEATURED LISTINGS appearing first.
User will be directed to the social profile page (upgrade) or basic free listing within get-it.madison.com by clicking on any listing .
Directory Results
Retention, Expansion, Promotion
Detailed description utilizing carefully selected key words helps lift SEO performance.
Manage social conversationBuild loyal fan baseManage business reviewsGet consumer recommendations
Brings your business/offers front and center with madison.com’s massive audience. Every time a special offer is uploaded it appears ROS within ‘local offers’ box on madison.com.
Get Found & Business Hours
Simple and easy to build interactive video.
Expands the audience beyond madison.com Allows users to interact with advertiser in Facebook/Twitter environment.
Company photos and videos
Expanded information about company
Showcases your coupon offers.
Each element enhances SEO performance.
Profile page can serve as a stand only
website
Enhanced Profile PageMadison.com
Connect to Facebook widget allows users to quickly “LIKE” your Facebook fan page and grow fans
Every time a special offer is uploaded it appears ROS under ‘local offers’.
Refresh with most recent offers listing first.
Bringing Businesses to the Audience
Featured Businesses with Profile Pages will rotate ROS under ‘local businesses’.
Businesses are served randomly with each page refresh.
Bringing Businesses to the Audience
Email TagalongsAdvertisers participating in get it! will receive additional exposure in email tagalongs. Five offers will be featured on outgoing madison.com emails.
Get It Twitter OffersOffers pushed out through the get it Twitter Page.
Allows users to interact with advertiser offers in the environment they prefer to use.
@Get_It_Madison
Get It Facebook LinkYour offers/events will be fed onto the GET IT tab on our 94 facebook pages
Weekly Featured Directory ListingFull Run in-paper weekly
Expanding Audience
Registered SEO
We register profile pages with Google, Yahoo and Bing to provide better local geo search results.
Enhanced SEOBy linking to madison.com, local.com search and having a get-it.madison.com profile page your business can rank higher in organic searches results.
Search Engine Optimization (SEO)
Expand Audience – Text Message
Build a text message database for your business
•We’ll create your own Short Code to help you build up a text message database
•Automated response when someone texts your keyword
•Connect with people that want your information
•Promote special offers, deals or events whenever you want by sending the message directly to their cell phone
•Continuously grow your list by advertising the keyword
•Later on, we can help you do a Text blast to your users with special offers/events
TEXT
760-739-6695
• Get It Promotion– Create Consumer excitement and exposure– Deliver engaged audience– Drive in-store Traffic– Mobile – real time/location based offers– Increase sales
• Month Long Consumer promo– Consumers can enter contest by
• Visiting participating locations for text code• Enter from any enhanced business profile page
– Consumers receive specific offer via text message from participating location
• Promotion support– In-paper, madison.com, get-it.madison.com, online, e-newsletters
• Promote contest, new marketplace and participating locations
• Components– Each participating location receives
• Text Keyword• Opportunity to deliver offer directly to users in real time based on location• In-store support • Opportunity to continue text message marketing to opt in consumers• Massive promotional support
Get It Quarterly Promotions
First Promotion will be a
Las Vegas trip giveaway!
Promotion Starts March 21st!
Why would someone want this?
Facebook has more than 500 million active users
People spend over 700 billion minutes per month on Facebook
There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
To build their online presence
Their Facebook page generates more traffic than their own website
They don’t have time/resources to do it
They want all of the tools in one place
They want to get started but don’t know how
Social Page Management
Social Page Management – widgets
Sign up widgetTwitter Feed Widget Video Widget
Podcast Widget
Examples
Shop N Share
Stay in touch
Packages
*Remember to be part of the Las Vegas Trip promotion you must sign a better or best package.