Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google...
Transcript of Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google...
![Page 1: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/1.jpg)
Get Hired: Helping Your Clients Rise
to the Top of Google Rankings
Using Social Media
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 2: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/2.jpg)
Presenters
Nancy Richmond
Florida International University
Amanda Peters
Harvard Kennedy School
Sabrina Woods
Northeastern University * Holistic
Career/Life Coach * Linkedin Trainer
![Page 3: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/3.jpg)
What we will cover
• What is SEO?
• Why should you (and your clients) care?
• What should your clients share and where? – Brand
– Content
– Engagement and Tools
• Evaluating your clients’ SEO impact
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 4: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/4.jpg)
Social Media Experience?
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 5: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/5.jpg)
What is SEO?
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 6: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/6.jpg)
What is SEO?
Search Engine Optimization
• Maximizing elements of your online presence to get unpaid traffic and exposure
• With SEO, the goal is to have the positive and on-message rise to the top of search engine results and show up often, while the negative is ‘buried’
• Google is just one of many search engines, but with 66% of search, it is our focus for today
Source: http://bit.ly/18fuxwP
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 7: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/7.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
But Why Should You Care?
Source: http://www.ratemyfunnypictures.com/index.php/21174/rate-my-google-ranking/
![Page 8: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/8.jpg)
Why should you care?
• Your clients will be ‘Googled’
• You want them to be able to:
– Manage their reputation
– Advertise (and to the right audience)
• Be FOUND for keywords for their profession by
employers or potential clients
– Communicate their (current) brand
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 9: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/9.jpg)
Why Should You Care?
Recruiters are searching for candidates
• The single greatest opportunity for
recruiters in 2013 is “increased access
to passive candidates via social media”
(p. 3)
• 98% of respondents used social media
for recruiting in 2012
Bullhorn Social Recruiting Report 2013
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 10: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/10.jpg)
1 Billion names are searched
on Google everyday
What ranks highest
on Google?
Let’s take a poll.
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 11: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/11.jpg)
![Page 12: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/12.jpg)
Which of these rank
highest on Google?
A. Google+, About.me, YouTube
B. Wordpress, Zerply, Brandyourself
C. YouTube, Tumblr, Slideshare
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 13: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/13.jpg)
Infographic: How to rank for your
name in Google
http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 14: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/14.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 15: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/15.jpg)
BRAND
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 16: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/16.jpg)
What’s Your Brand?
• Get your name
• Profile descriptions
• Your own website
• About.me
• Brandyourself.com
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 17: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/17.jpg)
What’s Your Brand?
• What do you want to be known for?
• Get your
name
• Profile
descriptions
• Local
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 18: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/18.jpg)
What’s Your Brand?
Your own website – Free – Weebly & Wix
![Page 19: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/19.jpg)
Examples
Wix.com
http://stellamandehou.wix.com/mypage
Weebly.com
www.sabrina-woods.com
What’s Your Brand?
![Page 20: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/20.jpg)
What’s Your Brand?
About.me
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 21: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/21.jpg)
What’s Your Brand?
Brandyourself.com
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 22: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/22.jpg)
CONTENT
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 23: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/23.jpg)
Content
• Contributing original, quality content, on a regular basis
• Keywords and phrases
• Starting a blog (and getting posts indexed)
• Including photos and videos on all sites
• Ensuring all sites work on mobile
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 24: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/24.jpg)
Quality Content
• Content is key, in
context, on topic and
up-to-date
• Geared to the
reader, not to the
search engine
Source: Searchengineland.com/seotable
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 25: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/25.jpg)
Why it Matters for SEO
http://www.youtube.com/watch?v=XSP05I8SciM
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 26: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/26.jpg)
Keywords
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 27: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/27.jpg)
Blogging
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 28: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/28.jpg)
Images and Videos are King
Images and
Videos are
Vital
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 29: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/29.jpg)
The Future is Mobile The Future Is Mobile
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 30: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/30.jpg)
Proofread Content
• Spell check/carefully review content
• Misspelled words will not help your SEO
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 31: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/31.jpg)
Linking/Guest Blogging
![Page 32: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/32.jpg)
TOOLS
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
• Google+
• Klout & Brandyourself
![Page 33: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/33.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 34: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/34.jpg)
Linkedin - Customize your Public Profile URL
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 35: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/35.jpg)
• Keywords really are key
• Have an SEO &
Human Friendly Headline
• Summary
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
Linkedin - Keywords
![Page 36: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/36.jpg)
Linkedin - Skills / Endorsements
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 37: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/37.jpg)
How do you know if you’re successful?
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
If have paid account,
you will know what
terms people use
most to find your
profile
![Page 38: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/38.jpg)
If have free account…..
• See who viewed your profile
• Is it attracting your target
audience?
• Who is engaging with your
updates?
• Who is responding to your
discussions?
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 39: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/39.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 40: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/40.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 41: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/41.jpg)
How to Maximize Twitter SEO?
Clients should
1) Choose a handle (@) and account
name carefully
2) Include keywords in the bio (160
characters)
3) Select a relevant URL to your base
platform
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 42: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/42.jpg)
How to Maximize Twitter SEO?
Clients should
4) Pay attention to the first characters of a
tweet (one source said 42 characters):
this may impact SEO relevance
5) Build an identity in terms of what tweet
about, who follow and RT
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 43: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/43.jpg)
How to Maximize Twitter
SEO?
Clients should
6) Tweet regularly
7) Focus on retweetability (asking to be
retweeted can work)
8) Give credit to others
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 44: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/44.jpg)
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 45: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/45.jpg)
Facebook Graph Search & #Hashtags
![Page 46: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/46.jpg)
Google+
Social Authority = Greater Google Search Visibility
![Page 47: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/47.jpg)
Klout & Brandyourself
![Page 48: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/48.jpg)
Klout
![Page 49: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/49.jpg)
Klout
![Page 50: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/50.jpg)
What comes next
• Have clients Google themselves during an appointment
• SEO is not a ‘once-and-done’ task
– Set regular times to keep all platforms up-to-date
– Is what’s online conveying their ‘one sentence’?
• Regularly reevaluate brand image and content for accuracy and impact
– Are clients meeting their goals?
#NCDABoston @acpeters @nancyrichmond @sabrina_woods
![Page 51: Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really](https://reader036.fdocuments.us/reader036/viewer/2022062919/5f01b2cc7e708231d4009d03/html5/thumbnails/51.jpg)
Resources, tools & stats
http://careercounselortechnology.com/
#NCDABoston @acpeters @nancyrichmond @sabrina_woods