Get Found NowTACTICS FOR MANAGING YOUR

LOCAL SEARCH PRESENCE

Free webinar brought to you by Nathan Evans and Erik Whaley of Location3 Media.

Wednesday July 28th, 2010

@Location3

Erik Whaley // @LocalSearchErik

Erik is the director of Local Search Traffic, a division of Location3

Media that helps business owners get found in local search channels

and implement franchise PPC search campaigns. Erik is featured in

July’s issue of Entrepreneur magazine with an article on local search.

Location3 Media/Local Search Traffic // @Location3

Location3 Media is a full-service interactive marketing agency focusing on search marketing, social

media and creative services. Local Search Traffic is a division of Location3 that manages over

120,000 business listings for corporate and franchise clients.

Nathan Evans // @JNathanEvans

Nathan recently joined Location3 Media as client manager for Local

Search Traffic, where he’s been developing ongoing client service

initiatives. Prior to Location3, Nathan managed interactive advertising

accounts for national energy and construction clients.

Why Manage Your Listings?

1. Accuracy of your listings counts

2. Protect them from malicious hijacking

3. Help capture new traffic from non-brand terms

@Location3

(Listing D is one of our favorite local taco joints!)

Overview of Presentation

1. Claiming your listing(s)

2. Optimizing your content

3. Measuring success

4. Open Q&A

@Location3

Claiming Your Business Listings

@Location3

Claiming Your Listings

Start by searching for your business on the major

local search channels:

• Google, Yahoo!, and Bing

Maps

• Superpages.com

• Local.com

• InfoUSA (database

provider)

• NAVTEQ (GPS provider)

@Location3

Claiming Your Listings

Make sure you protect your business information by

claiming your listings.

• This will prevent unwanted edits by

internet users, including competitors

• Look for the link that says “Claim this

listing” or “Business owner?”

@Location3

Optimizing Your Listing Content

@Location3

Optimizing Content

Start by making sure that your basic information is

correct.

• Contact: Address, phone, email, website, hours of operation

• Description: Create a basic description of what you do

@Location3

Optimizing Content

Determine which search terms are most relevant to

your business and develop a keyword theme.

• What terms would someone use to

find your product/service?

• Use Google’s Keyword Tool:

https://adwords.google.com/select/

KeywordToolExternal

• Incorporate these keywords into

content, but be subtle

@Location3

Optimizing Content

Example of a well-optimized

business listing:

• Must meet Google’s quality

guidelines:

http://www.google.com/su

pport/places/bin/answer.p

y?hl=en&answer=107528

• No keyword stuffing

• Taking good advantage of

Details section such as

“Brands”

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Optimizing Content

Enhance your listings with additional content for

search relevancy and a better user experience.

• Store photos, logos and video

• Coupons in Google listings

• Links to your social media

profiles

• Other details such as brands

carried, types of payment

accepted and languages

spoken

@Location3

Optimizing Content

Encourage your customers to write reviews about

your business.

• There is really no such thing as

a bad review; reviews =

relevancy

• While you should never create

false reviews, you can

encourage customers to write

them

• Offer incentives to do so

@Location3

Measuring Success

@Location3

Measuring Success

Schedule periodic searches to track listing position

and use tricks to see where traffic is coming from.

• Track listing position month-

over-month to view which

tactics are working

• Use coupon codes, call tracking

and surveys to learn how

customers find you

• Use web analytics to learn

about your traffic from map

listings

@Location3

Questions?

@Location3

Get Found NowTACTICS FOR MANAGING YOUR

LOCAL SEARCH PRESENCE

Get in touch:

info@location3.com

@Location3

Sign up for our map listing management service.

We’re offering a 30% discount to webinar attendees

with the coupon code J3U5:

https://maplisting.LocalSearchTraffic.com