Today's Internet

Marketing

Attracting new customers is the life-line

for any business

NEW CUSTOMERS

Getting your satisfied customers to keep coming

back is critical and less expensive

REPEAT CUSTOMERS

Getting your existing customers to spend more money with

your company creates stronger sales funnels

CUSTOMERS SPEND MOREGetting your existing

customers to refer more people to your business

creates effortless longevity

CUSTOMERS REFER MORE

4 IMPORTANT Focus Points for Businesses

TechnologyMarketing Costs Competitors

MAJOR Obstacles…

Website Design

A PROFITABLE Website Can Grow Your Local Business

1: Navigate to

Get a Feel for Your Company

2:Read Helpful

Content 3:View Products &

Services Offerings

4:Opt-in for Free Information or

Discounts

5:Social Media Interaction

(share, like, follow)6:

Contact or Visit You

7:Make a

Purchase!

8:Refer Others to Your Company

or Website

Website Visitor Action Cycle

Consumer Website Action Cycle

Profitable Website Strategy

Reason #1

Reason #2

Reason #3

STRATEGY

Fast-Loading

Strong Call-to-Action

Pleasing to the Eye

Lead Opt-in

Social Integratio

n

HelpfulContent

Mobile Website Overview

The Importance of The Importance of Having a Having a

Mobile-Friendly Website Mobile-Friendly Website for Your Local Businessfor Your Local Business

What are the Features?

Also…

Tap-to-Call Prominent

Contact Details Product and/or

Service Information

Limited Videos, Photos, and Images

Pertinent Information that On-the-Go Consumers Need

Map and Social Media Integration

Thumb-Friendly and Easy to Navigate

Loads Quickly

Why Google+ Local Can Grow Your Local Business

Google+ Local

What Does it Involve?

Optimize Your Profile

Claim & Complete Your

Profile 100%

Add Company

Details

Ask Customers for Reviews

Monitor Reviews

Add Great Content

Benefits of Google+ Local

Main Benefit:It Helps Your Business Get More Search

Engine Exposure

Goes hand-in-hand with search engine optimizationIt’s integrated with Google Maps to help visitors find youProvides your visitors with the pertinent information they need about your business

Local SEO

Get Found in the Search Engines with an Optimized Company Website

Reason #1

Reason #2

Reason #3

STRATEGY

LocalKeywords

LocalAddress

Local Phone

Number

On-PageOptimizatio

n

Off-PageOptimizatio

n

RelevantContent

Profitable Local SEO Strategy

Online Reputation Marketing

The Importance of Marketing Your Company’s Online Reputation

Benefits of a Good Online Reputation

Easily Retain Existing Customers

Easier to Get New Customers

Easier to Establish New Business Partnerships

Continuous Growth in Sales and Profits

What Does it Involve?

Monitoring

Publishing Content

PositiveCustomer Reviews

CustomerService

Customer Engagemen

t

Your Online

Reputation

17

Social Media OverviewSocial Media OverviewBoost Sales by SOCIALIZING

with Your Local Target Audience

Benefits of Social Media

Main Benefit:It Builds Customer Loyalty

Consistent Customer Engagement Ability to Stay Connected Direct Access to Make Special Offers Automatic Brand-Building & Exposure

Video Marketing

Importance of Adding Online Videos to Your Marketing Mix

Main Benefit:

Videos Capture and Hold Attention

Benefits of Video Marketing

People like to watch videos more than reading text

Videos are proven to boost conversion rates

People stay on websites longer when there are videos

Reason #1

Reason #2

Reason #3

STRATEGY

Tutorials ProductDemos

SalesVideos

YouTubeOptimized

For Ranking

On-Going

Video Marketing Strategies

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