Geographic Information Geographic Information Services (GIS)Services (GIS)

Advanced Mapping and Data MiningBrian Webster Consulting

Wirelessmapping.com

What is GIS?What is GIS?

Geographic Information SystemsVisual presentation of dataUses maps to “SEE” your data and any

trendsComplex analysis of dataCreates answers and business intelligenceProperly used, it gives a competitive

advantage

What can GIS do for me?What can GIS do for me?

Objectively displays dataShows trends or clusters (or lack of)Compares new and old dataStudies proprietary data against public

information like census statisticsGives you more information to make

business decisions

What will it tell me?What will it tell me?

Sales by location and amountWhere your customers come fromWho your best customers areWhy some locations perform betterIf advertising is being targeted in the areas

your customers are located

What will it tell me (continued)What will it tell me (continued)

If you have overlapping service areasThe average distance your customers travel

to buyThe most profitable customers and if you

target advertising to them

This type of information can This type of information can be gathered quickly and cost be gathered quickly and cost

effectively.effectively.

GIS should be called a GIS should be called a “Business Intel System”“Business Intel System”

Show me more!Show me more!

Simple plot of customer addressesSimple plot of customer addresses

These images illustrate the concept of mapping your customer addresses to look at any trends. This data is easily overlaid on a street map. Each dot is an address

record.

Customer Mapping ToolsCustomer Mapping Tools

Mapping data can help you assign workloads or territories

Territories can be assigned by density or physical area

Existing databases can have this information added without manual input

Example Territory MapExample Territory Map

In conjunction with this type of map a corresponding spreadsheet or database can be created that would assign any address to the proper territory, eliminating manual data

entry to existing systems.

Targeted MarketingTargeted MarketingWith commercial mailing lists you can use

selected records based on your needs. If you open a new store you can market to the addresses in the list that pertain to that location only

Helps maximize your advertising dollarsExamine the circulation or coverage area of

your media outlets to chose the most effective advertiser for your needs

Example Newspaper Circulation AreasExample Newspaper Circulation Areas

Radio Station Coverage AreasRadio Station Coverage Areas

GIS and Wireless Internet GIS and Wireless Internet SystemsSystems

UsesUsesGIS can display detailed road information

with specific transmitter coverage areaFor multi transmitter networks GIS can

create maps showing the best serving siteAddress data can be compared to the

coverage area to identify who can be servedThe best tower to serve the customer and the

expected signal level is recordedThe number of potential customers in each

tower service area can be calculated to plan for proper network loading

Network Coverage MapNetwork Coverage Map

This map shows the coverage area and signal levels for a 15 site network

Best Serving Site MapBest Serving Site Map

This map shows the service area of each tower in the network.

What other things can GIS What other things can GIS do?do?

Identify exactly who is served by name and address

Pre-Qualify customers for service by street address while they are on the phone!

Eliminate truck rolls to check for service availability

Tabulate total served households and population count

As new sites are added, data can be easily re-examined

Map of Served AddressesMap of Served Addresses

The same 15 site network map with business data overlaid. A corresponding spreadsheet shows which tower serves which address. Site and network

capacity is planned using this information.

Residential Served AddressesResidential Served Addresses

This is the same system with residential data displayed. A spreadsheet is created to show which homes are served and by which tower. This data is

used with business data to determine overall network capacity needs.

Demographic StudiesDemographic Studies

The yellow areas represent the census blocks covered by a 4 site wireless network.

Household DensityHousehold Density

Each census block is shaded by number of households, the darker the color the more units in the area. This total network serves 34,753 households with a population of 97,660.

Examine tower databases for new transmitter locations

Intelligently investigate new sites for financial viability before construction

Identify key demographic elements of your served markets

Compare your coverage area to your advertising distribution areas

Other Uses

GIS and Due DiligenceGIS and Due Diligence

Business AcquisitionsBusiness AcquisitionsGIS is a valuable tool for investigating the

value of a company for purchase or acquisition

GIS shows business data trends that may not be obvious

GIS allows business decisions to be made based hard facts rather than intuition

GIS allows you to uncover a “diamond in the rough” or to expose an overvalued entity

Uncover market information about the company that may have gone unnoticed

Do this quickly and cost effectivelyUse as tool to determine the best purchase

priceDetermine how to best integrate the new

company with your existing operationsIdentify and eliminate overlapping services

or territories

GIS can speed the due GIS can speed the due diligence process diligence process

considerablyconsiderably

The bottom line is GIS can be The bottom line is GIS can be applied to make actionable applied to make actionable

financial decisionsfinancial decisions

Contact InformationContact Information

Wirelessmapping.comWirelessmapping.com

Brian Webster Consulting214 Eggleston Hill RoadCooperstown, NY 13326

(360) 242-1363 Voice(208) 692-1898 Fax

info@wirelessmapping.com